"Hold your head high, climb the peak bravely, take risks and strive for first-class". Official website, Organization Department of Shigatse Municipal Committee of China * * * Production Party, shows that the main communication language of the brand "Everest Pilot" is "Stand tall, climb the peak bravely and strive for first-class", which expresses that party member cadres and masses of all ethnic groups in Shigatse stand tall and climb the peak bravely and unswervingly grasp the "four major events" with fearless fighting spirit and courage to strive for first-class. We are determined to make unremitting efforts, push forward the "four creations" in a down-to-earth manner, strive to be the "four forefront", strive to build a regional sub-central city, build an important strategic fulcrum for Tibet's long-term stability and high-quality development, and make contributions to the overall construction of a socialist modernized country and the modernization of new Tibet. The brand positioning of the "Everest Pilot" party building brand is a new symbol of party building work, a new starting point for grassroots work and a new business card for external publicity.