It took a while to gradually become an operation manager from the basic Amazon operation and sales, and it also caught up with Amazon's dividend tail.
Now I have changed my job and I am still doing e-commerce, but I am not a cross-border e-commerce, and I am not a third-party platform seller.
Reasonably, during the period when I was running Amazon, the most disturbing thing for me was not the daily sales fluctuation, the frequent links or the banned or audited shops, but the doubts I often thought about. What has the operation of Amazon precipitated for my career?
I don't know if my colleagues who do third-party operations are as confused as I am. After long-term thinking and confusion, I have come to the conclusion that the gold content of Amazon's operation is too high. With the maturity of Amazon's mechanism and the regularization of operational skills, it will gradually lose its value, and it is more likely to be more valuable to be a supply chain and traditional product manager in the future. Why, I think there are the following points:
? There are also more Amazon operators who continue to turn to new directions, learning about refined operations, how to advertise and how to choose products. Then, they found a problem: practitioners in this industry are always not good at sharing, and everyone is hiding their mentality.
? Product manufacturers will not share what products they have and what factory resources they have.
? Operators won't share the details of their products, because once they talk too much, others will know what your products are.
? It's actually quite understandable. According to the bad reviews of China sellers, it is not normal to change other people's links like selling the same goods. How can I tell others what I am doing? Wouldn't that be trouble for yourself?
? Not good at sharing, vicious competition is serious, which makes it difficult for practitioners in this industry to grow rapidly.
In the past two years, I have watched various training institutions start cutting leeks. All kinds of experienced or inexperienced people claim to be mentors, and constantly harvest new cross-border e-commerce sellers with gimmicks such as black technology and not brushing their bills. As a result, what about people who play black technology? How about teaching you all kinds of merged variants to brush a single sheet? Not just death, death, injury. However, the training institutions did deliver a lot of practical "operation" skills to new sellers. Although it seems to be all kinds of black technology, it is actually the normal operation means of medium and large sellers (because a large number of big selling companies choose to do training after leaving their jobs, after all, making money faster). Even without operating skills, at least they know what the big seller's routine is.
But in this respect, in fact, training institutions are very helpful in sharing operational skills.
A few years ago, in the domestic market operated by Amazon, China sellers enjoyed a wave of bonus period and made a lot of money lying down. At that time, in fact, the so-called operators had no operational skills. In extreme cases, as long as you can use a computer and learn English, you can basically go to an e-commerce company to do Amazon. The work is essentially a shelf, and the content is similar to moving bricks. Keep putting on shelves, distribute a lot of goods, then observe which goods sell well, continue to optimize the connection, make pictures and copywriting and keywords, and then remove the goods that sell badly. It was not appropriate to talk about operational skills in this industry at that time. After all, if you can make money lying down, you have to make money crazily.
A large number of Amazon operations cannot adapt to the new competition. After all, they have been lying around making money for several years, leaving their jobs and changing careers.
Fortunately, the operators who have worked hard for several years wake up and think that the operation routines accumulated over the years have failed a lot and can't continue to exploit the loopholes! We must rethink the new operating concept!
Skillful hands can't make achievements. For the boss, it is better to change a new person and re-train.
And skilled workers without achievements, like the most basic sales in all industries, are hard to survive.
Actually, what is cross-border e-commerce?
In fact, I have always thought that there is no cross-border e-commerce industry.
Cross-border e-commerce is foreign trade, and doing cross-border e-commerce is essentially doing foreign trade.
What is the most important thing in foreign trade? Find customers, find products, and then sell them to make money.
Why cross-border e-commerce will be so hot in recent years, I think it is nothing more than two reasons:
1. The threshold is low, and any bad products in the early stage can be sold. This is a labor-intensive industry.
2. High profits
China's foreign trade industry has enjoyed a great success through the e-commerce platform, and delivered a large number of low-end foreign trade products through the platform.
Think carefully, what problems have the cross-border e-commerce platform helped these traditional foreign trade manufacturers solve?
Tap the market and find the target customers.
This work was completed with the help of Amazon. (attention! Customers are all Amazon customers. Amazon operators have no effective means to obtain users and traffic, and Amazon itself does not allow sellers to steal its traffic. )
For Amazon's e-commerce platform, I have helped you find customers and traffic. As long as they provide good products, they will always help you sell them.
Most sellers still focus on how to make money with Amazon as soon as possible, rather than focusing on building their own products. However, in the gold rush of cross-border e-commerce at that time, this was also a reasonable behavior.
However, the era of getting on the right track, refined operation and extensive growth has ended ahead of schedule. How to make good products, how to integrate the supply chain and deliver good products with real demand and quality to mature platforms will definitely be the focus in the future.
Amazon operators, under this change, excellent market research and analysis, business negotiation skills and project promotion and management capabilities will be the main core competitiveness in the future.