The planning scheme of the promotion process includes the following parts: the writing of the promotion scheme, the preparation before promotion, the invitation of the target merchants, the control of the promotion process, and the timely follow-up service after the meeting.

1, writing of promotion scheme

The promotion plan includes the following elements: purpose, theme, organizer, time, place, scale, participants, content, process, publicity plan, required items and budget.

2. Preparation before the promotion meeting

The preparatory work before the promotion meeting includes: the communication invitation of the target customers before the meeting, the preparation of various exhibition materials, the publicity before the meeting, and the promotion scope and influence of the meeting.

3. Target customer invitation

The number of customers and merchants determined before the meeting and the on-site reception strategy should be prepared. According to the wishes of the cooperation unit, ensure that the participating merchants are interested, powerful, targeted and have the possibility of cooperation, and strive to reach preliminary cooperation through the meeting.

4. Control the promotion process

Ensure that all preparations are completed; There must be a special person in charge of everything, and the responsibility should go to people; Mediate the scene atmosphere, control the scene rhythm, and assign special personnel to handle emergencies; After the event, the merchants immediately followed up, answered questions on the spot and promoted cooperation.

5. Follow up the service in time after the meeting.

After the investment promotion meeting, it does not mean the end of the investment promotion work, and the follow-up after the meeting is a more arduous and in-depth long-term work.