In 2009, it is planned to raise 400,000 yuan through fund-raising projects such as village library and experience camp. In terms of project implementation, in addition to projects funded by poor college students, rural library projects will also be carried out.
In addition, actively participate in social organization activities, understand NGO dynamics, and expand cooperation with other social organizations.
Work completed
1, funded by college students
This year, the Foundation released the information of university students' financial aid projects through the channels of An Information Broadcasting, Huashang Daily and Internet, and * * * received 69 applications for financial aid. On August 3 -7, 2009, the Foundation recruited volunteers and interviewed 30 applicants in Xianyang, Weinan, Zhouzhi, Lantian, Huxian and Xi 'an in Shaanxi, and interviewed 39 people by telephone. Finally, the applicants of Xianyang 16, Xi 'an, Shangluo, Weinan, Ankang, Baoji, Hanzhong and Shaanxi 12 were interviewed. The total number of students funded by the undergraduate financial aid program reached 148, and they studied in 43 universities across the country.
This grant is still a one-time grant, and RMB 5,000 is provided to the aided students to pay their tuition fees for the first year of college entrance.
The funding ceremony was held in Qin Feng Pavilion of Xi 'an Software Park on September 5th, 2009. Representatives of the United Front Work Department of the Provincial Party Committee and many caring enterprises attended the ceremony, and the announcer of Xi People's Broadcasting Station presided over the ceremony.
2. Youth capacity building
The Foundation found from the later expansion activities of students that college students generally have high knowledge but low ability, and have a good understanding of the academic knowledge they studied at school, but they lack the comprehensive ability to participate in society, which is mainly manifested in personal orientation, interpersonal relationship, communication ability, organizational ability, mental health, physical health, financial management, interview and basic skills in the workplace, etiquette, voluntary service and so on. In view of this social phenomenon, the foundation takes the aided students as the core, hires professional tutors, and carries out training and interactive activities for college students, which are not limited to the Pure Mountain Alumni Association. By the end of 2009, the Foundation had organized 1 1 capacity building activities such as self-awareness, facing poverty squarely, learning English from foreigners, safety education, good film salons, voluntary service, face-to-face with British volunteers and Rainbow Bridge, which benefited 256 people.
* * * Received admission tickets and 14 thank-you letters from 43 freshmen. Received 43 transcripts, of which 1 student participated in the 60th National Day military parade, and 2 students ran for membership of the Student Union and became the backbone of the Student Union.
3. Volunteer team
The Foundation established the management system of Pure Mountain Volunteers in July 2008 and revised it in May 2009. In 2009, * * * recruited 57 registered volunteers and 4 volunteer groups. Volunteers participate in the collection, arrangement and going to the countryside of rural libraries; Home visits of poor college students; Collecting, sorting and going to the countryside for shoebox gifts; Data collation, cold clothes donation, promotional film shooting, etc. * * * 195 people contributed 2404.5 hours of volunteer service. Since its establishment, the volunteer team has contributed 4,420.5 hours of volunteer service.
Among them, due to their excellent work performance, 3 volunteers won the title of outstanding volunteer of the year, and 1 volunteer won the title of special contribution award.
4. Rural libraries
Chunshan Rural Bookstore Project is a public welfare project initiated by Chunshan Education Foundation in 2009. After the preliminary investigation of going to the countryside from 1 month, the project was established in February, the project book was written, the preparation was made in March, the book was collected in April and May, and it was implemented from June 1 day to May. It is planned to establish libraries in ten rural primary schools in Shaanxi, and send volunteers to the schools to carry out reading activities, so as to promote teachers and students in local schools to realize the importance of reading and make the libraries play an effective role in the local area for a long time. The project donated books to 1 1 rural schools and sent volunteers to the schools to carry out reading activities. After three years of continuous follow-up-supplementing new books and carrying out activities, it is hoped that local schools will consciously implement the responsibility of opening libraries at least once a week and carrying out reading activities at least once a month, so that libraries can play an effective role. In addition, it is hoped that through the establishment and effective operation of the library, the reading interest of rural students will be cultivated.
By June 5438+February 3, 20091,Chunshan Education Foundation * * had raised 7360 books and 376 magazines1through 24 enterprises and institutions and sponsors of 4 1, with a total donation of 9300 yuan and a total valuation of1096550. Donated 5664 books and 457 magazines, with an estimated value of 90 170.5 yuan.
5. Shoe box gifts
Shoe box gift is an activity organized by the Foundation at the end of 2009 to promote public welfare interaction between urban and rural areas. The activity called on citizens to use waste shoe boxes and put them on stationery, toys and other items to send a New Year gift to children in rural areas. Rural children who receive New Year's gifts will also give back a postcard with their own New Year wishes.
This activity has received strong support from the media and citizens. By February 24th, 2009, the Foundation had received 104 citizens and 1 1 47 shoebox gifts donated by1units. On February 25, 2009, 3 18 copies were donated to 3 primary school students in Lanqiao Township, Lantian County, and other gifts will be donated to 8 primary school students in Lantian County and Shanyang County, Shangluo on February 20 10.
6. Institutional disclosure
This year, * * * produced posters and folding pages, X-shaped display racks of shoe boxes, student aid cards and foundation LOGO stickers for rural libraries, and published four issues of Pure Mountain Home, an internal publication reflecting the work of Pure Mountain Education Foundation and the feelings of recipients.
In terms of media cooperation, the cooperation with the media has been deepened and broadened due to this year's rural library and shoe box donation activities. Throughout the year, the foundation's work was first reported by the Urban Express of Shaanxi TV Station, xi Live Broadcasting of xi TV Station, Shaanxi News Broadcasting, Shaanxi Music Broadcasting, xi Information Broadcasting, Huashang Daily, Xi Evening News, Xi Daily, Xinhua News Agency, China Social News, Shanglu Bar, Sanqin Metropolis Daily, Xida Economic News, Sunshine Youth League, Jinhao.com, Xinhua.com, Xi News Network and Chinese businessmen.
With the support of Xi 'an Information Broadcasting, the Foundation established a series of new ideas in 2009 on the frequency of FM 106. 1. The foundation introduces new things, new knowledge and new ideas in the field of public welfare once a month. A total of 10 programs were broadcast in 2009.
5. Collection and use of donations
In 2009, * * * raised donations of 475,907.92 yuan, including cash donations of 363,062.5438+0 yuan, in-kind donations of 65,438+009,65,438+025.80 yuan, and other income (interest, etc. ) 37 19.438+0 yuan. Among them, the domestic natural person donated 193595.8 yuan, accounting for 4 1% of the total donation income, and the overseas natural person donated 278592438+0 yuan, accounting for 59% of the total donation income. The sources of donations are donations from individuals and enterprises.
In 2009, * * * used donations of 4 14892.9 1 yuan, of which 367,236.26 yuan was used for public welfare projects, accounting for 89% of the total expenditure; Expenditure on management expenses is 36,694.95 yuan, accounting for 9% of the total expenditure; The fund-raising expenses are 1 0,961.7 yuan, and the fund-raising expenses and total fund-raising amount are 1:43, that is, the Foundation can raise 43 yuan money for every1yuan spent.
As of June 65438+February 3, 20091day, the fund balance of the Foundation was RMB 2,216,448.94, an increase of 3% over the previous year.
6. Other business
In February, 2009, the staff of the Foundation attended the award ceremony of Charity China Tour 2009 sponsored by China Care for the Next Generation Working Committee, China Soong Ching Ling Foundation, China International Charity Foundation and the Organizing Committee of Charity China Tour.
In July, the first China Private Offering Foundation Development Forum was held in Beijing, and the staff of Chunshan Education Foundation participated in the forum. At the forum, the foundation had extensive exchanges with peers and discussed the survival of non-public offering foundations with entrepreneurs and non-governmental organizations. After the forum, the staff of the Foundation participated in a special lecture on international experience exchange of non-public offering foundations.
165438+ 10, representatives of the foundation attended the social enterprise folk summit held in Hong Kong, and learned about the latest concepts and operation modes of social enterprises and the requirements of public venture capital for public welfare projects. After the meeting, the Foundation visited World Vision, Oxfam, Gameloft, Eternal Foundation and other public welfare organizations in Hong Kong to exchange and learn their fund-raising and project development methods.
This year, the foundation recruited a full-time employee.
Summary of work situation
On the whole, the fund-raising goal in 2009 was achieved as planned, but due to insufficient preparations, the bitter experience camp project could not be carried out as scheduled, and it is planned to be implemented on 20 10.
In the work in 2009, there are also many experiences to learn from:
1. In the project of subsidizing college students, we found that the coverage of information released through the media is limited, especially in very remote places or very poor families. Therefore, we plan to send publicity materials directly to some county-level high schools in the work of 10, so as to expand the arrival rate of information and let more opportunities for exams this year be subsidized.
2. In this year's home visits for college students, the home visits were conducted in three groups at the same time. Although the matrix analysis after the visit adopts a unified standard, there may be errors in the matrix analysis due to the differences in the overall economic situation in different regions. This year, volunteers will be recruited before home visits to discuss solutions with the meeting.
3. The positioning of the internal publication Pure Mountain Residence has changed with the development needs. The original orientation of Chunshan Home is to provide a platform for Chunshan students to share their college life. With the increase of the foundation's project activities, it is planned to revise Pure Mountain Residence on 20 10, positioning it as an institutional publicity material reflecting the foundation's work and activities in the current quarter, and still adopting the form of quarterly report, so as to increase the publicity times of the foundation to funders, partners and the public and enhance its credibility.
4. Many activities this year were successfully advocated through the Internet. However, the backstage of the website made by the Foundation this year can't provide enough support, and the website interface is too simple and unfriendly. Foreign funders also reported that they were affected by the lack of English version, so they planned to rebuild the website at 10 and increase the English version.
5. The village library and shoe box donation activities have been strongly supported by the media and citizens, and a large amount of materials have been raised in a short time. However, for the Foundation, the post-sorting, cataloging and transportation of materials are very heavy, and the monetization of donated materials is an issue that the Foundation needs to consider more and more.
Future work prospects
The work of 20 10 will continue on the basis of 2009, and the established projects funded by rural libraries and college students will be carried out in the second and third quarters respectively. As an extension of the financial aid program for college students, activities related to youth capacity-building will also be carried out in every month of the year (February, May, July, August and 10 will be cancelled due to holidays). On the basis of the operation of these two projects, it is also planned to launch an experience camp in the first and fourth quarters to promote urban-rural public welfare interaction. In fundraising, the Foundation adheres to the principle of good faith and win-win, and plans to carry out private fundraising activities with its partner * * * *.
Folding for 20 10 years
This year's work objectives
The work plan of 20 10 will continue on the basis of 2009, and the established projects funded by rural libraries and college students will be launched in the second and third quarters respectively. As an extension of college students' funded projects, activities related to youth capacity-building will also run through the whole year. On the basis of the operation of these two projects, it is also planned to organize some single citizen advocacy activities to promote public welfare interaction between urban and rural areas. In fundraising, the Foundation adheres to the principle of good faith and win-win, and plans to carry out private fundraising activities with its partner * * * *.
Work completed
1, funded by college students
For the first time this year, the Foundation adopted direct investment to help senior high schools in poverty-stricken areas, and cooperated with the media to release information on college students' financial aid projects through Xi 'an Information Broadcasting, Huashang Daily, Internet and other channels, and * * * received 142 financial aid applications. In August, the Foundation recruited volunteers and interviewed 93 applicants in Xianyang, Yichuan, Ankang, Tongchuan, Chang 'an, Lantian and other places in Shaanxi, and interviewed 29 people by telephone, finally subsidizing 5 1 student. The cumulative number of students funded by undergraduate programs reached 199, and the cumulative amount of funding exceeded 850,000.
This grant is still a one-time grant, and RMB 5,000 is provided to the aided students to pay their tuition fees for the first year of college entrance.
The funding ceremony was held in Huibinyuan, Qujiang, Xi City on September, 1965 10. Representatives from xinhua News Agency, Shaanxi Provincial Party Committee United Front Work Department, Shaanxi Provincial Civil Affairs Department, xi 'an Aerospace Science and Technology Industry Base Management Committee and many caring enterprises attended the ceremony, and the announcer of Xi People's Broadcasting Station presided over the ceremony.
In terms of youth capacity building, Almighty organized activities such as photography skill sharing, good film salon, employment guidance training, team cohesion training and Rainbow Bridge, which benefited 42 people.
2. Volunteer team
In July 2008, the Foundation established the management system of Pure Mountain Volunteers, and continuously revised the system in 2009 and 10. By the end of 20 10, * * has recruited 86 registered volunteers to participate in the collection, arrangement and rural activities of rural libraries; Home visits of poor college students; * * * 179 people contributed 2,923 hours of volunteer service to the collection of shoebox gifts, sorting to the countryside, and WWF Earth Hour public welfare advocacy. Since its establishment, the volunteer team has contributed 7343.5 hours of volunteer service.
Among them, due to their excellent work performance, 3 volunteers won the title of outstanding volunteer of the year, 1 volunteer won the title of special contribution award, and 4 volunteers won the three-year contribution award.
3. Rural libraries
Chunshan Rural Bookstore Project is a public welfare project initiated by Chunshan Education Foundation in 2009. 20 10 has entered the process of supplementing picture books and assigning volunteers for reading guidance.
As of 20 10, 12 and 3 1, Chunshan Education Foundation * * has donated 3,397 exquisite picture books, 1435 magazines, bookshelves, book covers and other materials to Shancun Primary School, and assigned volunteers to 12 Shancun Primary School.
165438+1October 12-14 As a representative of the principal who has made outstanding achievements in the promotion of rural children's reading, President Li of Leijiawan Primary School also went to Zhengzhou to participate in the 2 1 century children's reading promotion forum with the support of the Pure Mountain Education Foundation.
4. Shoe box gifts
Shoe box gift is an activity organized by the Foundation at the end of 2009 to promote public welfare interaction between urban and rural areas. The activity called on citizens to use waste shoe boxes and put them on stationery, toys and other items to send a New Year gift to children in rural areas. Rural children who receive New Year's gifts will also give back a postcard with their own New Year wishes.
This year, * * * more than 200 individuals and enterprises participated in shoe box gift activities, and * * * donated 1578 shoe box gifts, which were sent to rural primary schools in Lantian, Shangluo, Feng Dan and Anlong County, Xi 'an, bringing New Year wishes to the children there.
5. Institutional publicity
This year, * * * made love pocket money red envelopes, 2009 annual report, X-shaped display rack of shoe box gifts, leaflets, foundation LOGO stickers and other promotional items.
In terms of media cooperation, a total of 10 media reported the work of the Foundation for the first time throughout the year, including Xinhua News Agency, People's Daily, Huashang Daily, Xi China Daily, Shaanxi TV Station Urban Express, Shaanxi Radio News, Contemporary Women's Daily, the website of the United Front Work Department of Shaanxi Provincial Committee, Xinhuanet, Sohu.com, Phoenix.com, Sina, Netease, Western.com, Pioneer Education.com and Sanqin Metropolis Daily.
With the support of Xi 'an Information Broadcasting, the Foundation continued to cooperate and participated in clicking on the 20 10 series of programs on FM106. The foundation introduces new things, new knowledge and new ideas in the field of public welfare once a month, and broadcasts 12 programs throughout the year.
This year, Chunshan Education Foundation vigorously developed online publicity. First, it established its own official website and blog on Sina. Chunshan Sina Weibo has also been officially certified by Sina, and it is the only local foundation that has established a love alliance with Sina.
In May this year, Chunshan Education Foundation also set up an official homepage on Xin Kai. At present, nearly 4,000 netizens can learn about Chunshan through Xin Kai every day.
Similarly, the organizer of pure mountain activities established on Douban. Com also provides a platform for netizens to participate in pure mountain activities online.
Recently, Chunshan once again established an alliance and cooperation relationship with Dangdang and Joyo. As long as netizens enter Dangdang or Joyo for online shopping through Chunshan official website, Dangdang and Joyo will return some money for public welfare.
The Taobao Market of Chunshan Education Foundation was also quietly established in the second half of 20 10, which provided an exchange channel for the second-hand materials donated by citizens that were not suitable for rural primary school students.
6, government relations and recognition
20 10 in April, the General Administration of Press and Publication released the 2009 national activity survey report. The report mentioned that in addition to the government's promotion, some non-governmental volunteer organizations have also begun to pay attention to the promotion of reading for all. They promote reading for all by donating libraries and books. The' Pure Mountain Rural Library' program is a public welfare project organized by Shaanxi Pure Mountain Education Foundation to improve rural children's reading. By collecting primary school extracurricular reading materials from all walks of life, taking 700 books in a primary school library as the standard, we helped ten primary schools in poor mountainous areas to establish libraries, which solved the problem that some primary school students did not have extracurricular reading materials. This project is dedicated to eliminating the knowledge gap and cultivating good reading habits of rural children. Establish a library in rural primary schools with old books donated by caring people; And recruit volunteers to conduct a week-long reading education for local primary school students; Help primary schools to establish an effective library management system; Encourage pupils to write reading comprehension and reading notes. The project advocates cultivating interest and reading happily. With the help of society and caring people, we can serve more rural children, broaden their reading scope, shorten the reading gap between urban and rural children and children in the east and west, and let more rural children love books, have books, learn to read, and have the ability to enjoy the vast world of books.
165438+ 10 In October, Chunshan Education Foundation participated in the training course for heads of non-public foundations organized by the Ministry of Civil Affairs and spoke at the meeting as a representative of Shaanxi non-public foundations.
7. Collection and use of donations
In 20 10, * * raised 67793 1.80 yuan, up 42.5% over the previous year. Among them, domestic natural persons donated 47,7931.80 yuan, accounting for 70.5% of the total income; The investment income is 200,000 yuan, accounting for 29.5% of the total income.
20 10 * * * *, with a donation of 600,353.40 yuan, an increase of 44.7% over the previous year. Among them, the donation expenditure is 52,065,438+053.20 yuan, accounting for 86.6% of the total expenditure, which is used for: college students 65,438+0,267,374.90 yuan, 44.5%; 2. Rural Library 12896 1.30 yuan, 21.5%; 3. Citizen Advocacy-Shoe Box Gift 1008 17 yuan,16.8%; 4. The capacity building of grass-roots NGOs was 23,000 yuan, 3.8%. Management expenditure is 70,674.30 yuan, accounting for 65,438+065,438+0.8% of the total expenditure, which is used for staff salaries, travel expenses and office expenses respectively. The fund-raising cost is 9525.90 yuan, accounting for 1.59% of the total expenditure, and the fund-raising efficiency ratio is 1:50, that is, every/kloc-0 yuan spent can raise donations from 50 yuan.
By the end of 20 10, 12 and 3 1, the fund balance of the Foundation was 2,294,027.34, an increase of 3.5% over the previous year.
8. Other business
On April 20 10, the Director-General of the Foundation attended the first annual meeting of China Rural Library and Children's Reading organized by Xinping Foundation in Wuhan. During the annual meeting, more than 100 grassroots NGOs engaged in folk libraries and reading promotion gathered together to discuss the development of reading promotion.
On may 20 10, the director-general of the foundation attended the working meeting of the small treasury of the prevention and control foundation organized by the Ministry of civil affairs and the Shaanxi provincial civil affairs department.
On 20 10- 10, the project assistant of the foundation attended the training course for heads of non-public foundations sponsored by the Ministry of Civil Affairs and delivered a speech on behalf of Shaanxi non-public foundations.
This year, an employee resigned.
Summary of work situation
Generally speaking, the fund-raising target was achieved in 20 10 as scheduled, and some activities are summarized as follows:
1. In the aspect of college students' capacity building, we can cooperate with existing commercial training institutions, which can not only ensure the training quality, but also reduce the organization cost of the foundation.
2. In the extension activities for the aided students, no effective fulcrum was found, which could incite students' spontaneous communication platform. By 20 1 1, the first college student sponsored by Chunshan graduated. After four years of expansion activities, Chunshan has sorted out a set of standardized youth ability development plans, which will be followed up according to the different problems faced by poor students from freshman to senior after they enter the city from mountain villages. The framework of capacity building has been formed, but the relevant training contents and trainers need to be re-formulated. I hope that in 1 1, this part of college students' ability construction can be combined with pure mountain alumni association, so that its operation will be more standardized and serialized.
3. The shoe box giving activity carried out at the end of 2009 was well received by the public. This kind of activity has low cost for the public, but it has a lot of room to play. Therefore, Chunshan decided to carry out this activity as a fixed fundraising activity every year. The advantage of fixing it is that it can give citizens a stable and habitual platform for participation; The disadvantage is that in terms of publicity, it needs constant innovation. I hope that in 1 1, we can promote the shoe box giving activities through celebrity endorsements.
4. In view of the limited manpower of the foundation, the operation mode of the foundation has gradually changed from operating to funding. Discover and cultivate spontaneous grassroots NGOs, and hand over some repetitive projects to grassroots NGOs for implementation. Foundations should turn their energy to fund-raising and supervise the implementation of non-governmental organizations.
During the period of 5.20 10, Shaanxi registered more than 20 non-public foundations like mushrooms after rain, which is the sum of the registered numbers from 2004 to 2009. At present, there are more than 40 non-public foundations in Shaanxi, but most of them are single-handedly developing on a small scale. No matter from the concept of public welfare, or from the project operation and administrative management, there is still much room for improvement. From 20 1 1, Chunshan will try its best to serve local non-public offering foundations in Shaanxi and try its best to create a platform for exchanges and cooperation for local non-public offering foundations.
6. With the development of 10 website and cooperation platform, network service has become a very important and effective promotion channel. In the whole 10 year, the network maintenance of the foundation was undertaken by the staff of the foundation. With the continuous expansion of network services, we should recruit professionals to manage, maintain and promote websites in the new year.
7.20 10, we haven't done much work in fund-raising and brand promotion. Although the fundraising effect has improved compared with 2009, the brand arrival rate has not improved significantly. In the future, we will make some new attempts in promoting Chunshan public welfare brand.
8. With the increase of sponsors, the maintenance of sponsorship relationship has also become a very important field of work. How to maintain the interaction with sponsors and maintain the existing sponsorship relationship needs to be improved. At the beginning of the establishment of 10, the concept of pure mountain tourists was established, but no efforts were made to promote such a membership-based funding relationship. This mode will be refined and popularized in 1 10.
9. There are two sticking points in the project of rural library in pure mountain areas: a, the management of grass-roots libraries is not active; B it is difficult to recruit volunteers for long-term reading counseling. Still looking for a more effective way to break through.
10, to 20 1 1, Chunshan has gone through five years, and in the new year, the board of directors will be changed.
Future work prospects
The work of 20 10 will continue on the basis of 2009. In terms of fund raising, the goal of 1 1 is to raise and implement public welfare projects with more than one million yuan.
In terms of project development, in addition to continuing the traditional projects such as college students' financial aid, rural libraries and shoe box gifts, it is also planned to set up philosophical Chinese painting-pure mountain scholarship for college students, series training for college students' capacity building, community children's library and other projects, capacity building for grassroots NGOs and local non-public fundraising foundation salons.
It is planned to change the college students' financial aid and volunteer commendation meeting in September each year to the Chunshan annual meeting, through which the work progress of Chunshan Education Foundation in the past year will be reported to all funders and recipients, government leaders, media and the public.
20 1 1 It is planned to recruit two more staff members.