DM is the abbreviation of English direct mail advertisement, which literally translates as "direct advertisement", that is, promotional materials are delivered to consumers through gifts and other forms.
DM single page is completely in accordance with customer requirements. After sorting, editing, design, production and printing, the materials are delivered directly to complete the supporting services. The delivery time, place, scope and target meet the customer's requirements, and it is especially suitable for domestic networking release of large commercial enterprises and direct mail delivery in local residential areas.
Extended data
DM is to maximize sales and improve performance, and its purpose can be summarized as follows:
1. In a certain period of time, expand the turnover and increase the gross profit margin. Stabilize the existing customer base and attract new customers to increase passenger flow.
2. Introduce new products, seasonal commodities or products promoted by the company to stabilize consumer groups.
3. Increase the sales of specific commodities (new products, seasonal commodities, own commodities, etc.). ) to increase per capita consumption.
4. Enhance the corporate image and enhance the company's visibility. Competing with sales promotion activities in the same industry. Stimulate consumers' planned and impulsive purchases and increase the turnover of shopping malls.
Baidu encyclopedia -DM list