200 1, the CDMA network of Hangzhou Unicom began to give out numbers.

As we all know, as a new generation of mobile communication technology, CDMA network has the characteristics of overall superiority over GSM network. It not only has the characteristics of clear voice, high connection rate and not easy to be dropped and eavesdropped, but also has the characteristics of ultra-low radiation, which is the biggest selling point of CDMA mobile phones. Therefore, CDMA network is known as green grid.

Nevertheless, CDMA business encountered many obstacles at the beginning of its launch. At that time, the development of CDMN network was very difficult, especially in the lead-in period, which was difficult for users to accept, the terminal supply could not keep up, and the operators themselves had no experience in developing CDMA network services. Recalling the original difficulties, Xu Deqin, general manager and party secretary of the company, is still hard to let go.

According to the requirements at that time, the mobile phone terminals of all subordinate branches will be purchased and sold in a unified way. Hangzhou Unicom, headed by Xu Deqin, has innovatively embarked on a successful road according to the local economic characteristics and consumption habits of Hangzhou.

Xu Deqin believes that the mobile phone subsidy of CDMA network will cause a great burden to enterprises, which is not conducive to cultivating the whole market. Moreover, the unified purchase of mobile phones will also restrict the flexible sales of the market. At the same time, Xu Deqin has always believed that China Unicom can't rely on itself for development. It should be good at using the channels of its partners to cross the sea and achieve a win-win situation.

Based on these understandings, Hangzhou Unicom proposed that terminal sales should take the road of socialized development, rely on social agency channels, creatively build an industrial chain, realize the marketization of mobile phone supply, and guide agents to purchase CDMA terminals themselves. In order to better support and manage agents, Hangzhou Unicom contributed its own business hall and provided it to agents free of charge. At the same time, Hangzhou Unicom has also made many stores. "This is very beneficial to our promotion, and sales account for 60% of the entire CDMA network promotion." Xu Deqin fully affirmed this.

With the efforts of Hangzhou Unicom, the company has established cooperative relations with more than 400 agents and gradually formed a fully functional CDMA industrial chain. Hangzhou Unicom's mobile phone marketization experience is also promoted nationwide. In the process of mobile phone marketization, many branches have to give hundreds of millions of yuan in price subsidies, while Hangzhou Unicom has not closed down, and its CDMA network has also taken the lead in entering the profit period in the country. At present, Hangzhou Unicom has more than 300,000 CDMA users and successfully introduced a new generation of mobile communication in Hangzhou.

Integrity-based, solid service

In the face of competition, how to make the enterprise sustainable development better has always been a problem that Hangzhou Unicom has been trying to solve. If innovation is the internal cause of enterprise development, then service can be regarded as the external cause of enterprise development. Service in place can make customers last for a long time, and service is the eternal theme of Unicom. And service can never be separated from the support of integrity.

For a long time, the problem of telephone charges has been the focus of users' attention. In order to improve the service quality and let consumers clearly understand the consumption, Hangzhou Unicom attaches great importance to the billing management system and even invites a third party to supervise itself. On the eve of "3. 15" in 2003, Zhejiang Unicom invited relevant quality supervision departments to test and certify the billing system of Hangzhou Unicom, and announced the test results to the public. The results show that there is no mistake in the million-dollar bill of Hangzhou Unicom, which really makes consumers talk easily and spend with confidence. Hangzhou Unicom has therefore become the first municipal branch of Zhejiang Unicom to pass the third-party authority's billing demonstration.

In view of the problem of SP charges strongly reflected by users, Hangzhou Unicom made strict regulations on June 5438+early February, 2003, and promised to the society that if users complained that SP charges were true, Hangzhou Unicom would pay SP charges in advance, and then proceed with comprehensive verification and implementation. If it is indeed "SMS robbery", SP will go to double indemnity. At the same time, Hangzhou Unicom also effectively monitors SP and strengthens management. In the past, when users clicked on a short message, they confirmed it at once. After strengthening management, China Unicom requires SP to reply the service content and price ordered by users again after ordering, and the users can only succeed after reconfirming. This move also won a good social effect for Hangzhou Unicom.

This year marks the 10th anniversary of the implementation of Consumer Law and the 20th anniversary of the establishment of China Consumers Association. China Consumers Association has defined the theme of consumption in 2004 as "Integrity and Rights Protection". In this regard, Hangzhou Unicom made a positive response, and held a press conference on February 29th, which was the first in the country to promise to the society that from March 1 day, all Unicom users in Hangzhou who filed the real-name registration system had objections to the telephone charges generated in Zhejiang Province, and they could report them to Hangzhou Unicom by person or telephone. If it cannot be verified at the moment, Hangzhou Unicom will refund it first. If it is indeed the fault of Unicom's work, resulting in the loss of users' telephone charges, Hangzhou Unicom will double indemnity. Once this move was launched, it immediately caused a sensation in the society, forcing Zhejiang Mobile to follow up in an all-round way, and also put forward the concept of "wrong phone bill, double refund".

While doing a good job in good faith service, Hangzhou Unicom has also formulated different service standards according to the characteristics of different users, such as adopting a standardized rapid response mechanism for general customers and establishing a special service system platform for this purpose; According to the personalized service of big customers, we send special customer representatives to provide more humanized services and give reasonable suggestions to customers according to their needs. In order to better serve customers, on the basis of "package" and "buffet", Hangzhou Unicom launched "personal communication financial management" service on the eve of "3. 15" this year, that is, communication products are modularized, and different needs are met through package setting. Users can set specific requirements for voice services, short messages, wireless Internet access and other services according to their own needs. In order to better promote this service, Hangzhou Unicom also specially trained a group of skilled personnel to tailor the package according to the needs of users.

Create a boutique network

As a full-service operator, Hangzhou Unicom has been making unremitting efforts around the six characters of "innovation, breakthrough and development" since its establishment. Especially in the last two years, in line with the idea of "let opportunities make money", Hangzhou Unicom has made a big fuss about CDMA business. Facing the market, how to transform technological advantages into market advantages and market advantages into brand advantages is a hot issue of concern to Hangzhou Unicom. To this end, Hangzhou Unicom put forward the slogan of "building a boutique network and serving the market development".

Boutique network is the focus of the construction of Hangzhou Unicom. Xu Deqin believes that "building a boutique network" is not just a slogan, but has specific connotations, including the breadth and depth of network coverage and the ability to provide various new services. In the construction of CDMA network, Hangzhou Unicom has always adhered to the principle of "early investment, early construction and early effectiveness", focusing on construction and network optimization. By the end of 2003, Hangzhou Unicom had achieved the goal of "six two projects" in C network construction, namely, two districts (counties, cities and scenic spots), two roads (national highways and provincial highways), two roads (expressways and ring roads), two ports (airports and land ports) and two points (Zhejiang Unicom's assistance points-Chun 'an County and Hangzhou Unicom's assistance points). It has realized "seven simultaneities", namely, one indoors and outdoors, one underground, one upstairs and downstairs, one mobile pause, one busy and idle time, one voice data and one city scenic spot. In order to do a good job in network optimization, Hangzhou Unicom also cooperated with Unicom Guomai and invited foreign experts to assist in network optimization.

Through hard work, at present, Hangzhou Unicom's CDMA network coverage rate is 95%, the effective population coverage rate is 96%, the township station building rate is 100%, the traffic trunk line coverage rate is 95%, and the main tourist attractions coverage rate is 98%, which is in a leading position in the country. But this is not the ultimate goal of Hangzhou Unicom. Xu Deqin, general manager, revealed that on May17 this year, Hangzhou Unicom will announce that users who provide a regional mobile company with a mobile phone that can get through but Unicom's mobile phone can't get through will be rewarded by Hangzhou Unicom.

Reporter's note:

As a leader among China Unicom's subsidiaries, Hangzhou Unicom has many ideas and actions worth learning. Since the establishment of Hangzhou Unicom, Xu Deqin, the general manager, has been tirelessly exploring the road of innovation and sustainable development. As a leader of state-owned enterprises, Xu Deqin has always advocated the concept of "having a scientific outlook on development and a scientific outlook on achievements" within the company, and opposed irresponsible behavior that ignores the long-term development of enterprises for immediate interests. According to the slogan of "keep pace with each other and have their own characteristics" put forward by the headquarters of China Unicom, and according to the current situation of Hangzhou Unicom, Xu Deqin put forward the goal of "taking the lead in realizing" keep pace with each other and have their own characteristics in the eastern region, and made a detailed implementation plan for this. While developing scientifically, Hangzhou Unicom did not forget to repay the society, and put forward the concept that "enterprises should develop together with society". Xu Deqin often warns employees that enterprises pursue the coordinated development of society and enterprises, rather than simply maximizing profits. Taking social responsibility bravely is an important symbol of enterprise maturity. Xu Deqin said that around the development strategy of "Digital Zhejiang" and "Paradise Silicon Valley" put forward by Zhejiang Province and the municipal government, Hangzhou Unicom will spare no effort to continue to contribute, so that more enterprises, families and individuals can enjoy the success and comfort brought by modern communication.

Historical evolution:

1994 July19, China United Communications Co., Ltd. was established.

1995, Zhejiang Branch of China United Communications Co., Ltd. was established.

On March 28th, 1997 and 130GSM mobile communication services were officially launched in Hangzhou, marking the full start of China Unicom's business operations in Zhejiang and Hangzhou.

199965438+February, 193 long-distance service was opened to customers in Hangzhou;

1999 July, 165 Internet service was opened to customers in Hangzhou;

June, 5438+October, 2000/KLOC-0, China Unicom Co., Ltd. Hangzhou Branch was established on the basis of Hangzhou business area of Zhejiang Branch of China Unicom Co., Ltd.;

In April, 2000, the original China Telecom Guo Xin paging system was handed over to China Unicom, which further strengthened the strength of China Unicom.

On June 2 1 22, 2000, China Unicom Co., Ltd. was listed in new york and Hongkong respectively, which took an important step for China Unicom to enter the international market. China Unicom Hangzhou Branch is a part of listed companies.

From June 5438 to 10, 2000, China Unicom opened a 24-hour customer service hotline "100 1" in Hangzhou, and the service level of Hangzhou Unicom has made a qualitative leap.

200110/5, New Time and Space Mobile Communication Co., Ltd. Hangzhou Branch was established, responsible for CDMA network construction, operation and maintenance, market operation and service provision in Hangzhou;

On June 8, 2002, China Unicom's new space-time CDMA mobile communication service was put into trial operation in Hangzhou.

On April 8, 2002, Unicom's new space-time CDMA mobile communication service was officially opened in Hangzhou, marking a new stage in the development of Hangzhou Unicom.

On June 9th, 2002, 10, China Unicom's A-share was successfully listed on the Shanghai Stock Exchange, which created a new milestone in the development of China Unicom and became the only telecom operator in China to be listed both overseas and domestically.