The rich work life has passed inadvertently, and we will continue to write new poems, meet our new work contents and goals, make good plans and make ourselves more competitive. I believe that writing a planning book is a headache for many people. The following is my carefully compiled tourism marketing plan for reference only. Welcome to reading.

Tourism Marketing Planning 1 Chengde Luanping Cultural Tourism seizes development opportunities, restores the original appearance of the world cultural heritage, and makes every effort to build an international tourist city. Although Luanping cultural tourism has a certain popularity, it has not reached the level of being widely known. In order to further promote Luanping cultural tourism, I, as the spokesperson of my hometown, investigated and analyzed the current situation, and made a network marketing plan for Luanping cultural tourism, which made a contribution to my hometown.

First, the significance of the topic.

The significance of choosing "Planning Scheme of Cultural Tourism Network Marketing in Luanping City, Chengde City" is that I speak for my hometown, Luanping County, Chengde City, Hebei Province, in the practice of network marketing ability display. Secondly, because Chengde's tourism industry is mainly to seize the development opportunity, restore the original appearance of the world cultural heritage of buttonwood, and make every effort to build an international tourist city. Because people are not familiar with the development of Luanping tourism culture, as the spokesperson of my hometown, I introduced Luanping cultural tourism in my hometown to more people with the help of the Internet platform, and made contributions to my hometown.

Second, the investigation and analysis of the present situation of Luanping cultural tourism.

1, Luanping cultural tourism has a certain popularity, but it has not yet reached the level of widespread familiarity, and no corresponding measures have been taken to promote it, such as using the Internet to let more people know about Luanping cultural tourism, but Luanping County has a certain cultural accumulation, which has laid a good foundation for the development of tourism industry.

2. Although the tourism industry in Luanping has developed rapidly, the cultural tourism in Luanping is not rich enough, the integration of humanities and tourism has not been achieved, and Luanping tourism institutions and tourism holidays have not been carried out.

Third, Luanping tourism network marketing planning scheme.

How to plan Luanping tourism concretely? I think the most important thing is to increase publicity. Comprehensively consider how to make Luanping cultural tourism develop rapidly.

1, increase the visibility of Luanping.

Take the Internet as a platform to write articles, edit entries, express opinions, publish blog posts, etc. , improve the visibility of Luanping cultural tourism.

2. Develop a quality tourism strategy.

In the first stage, a tourism association was established with the help of a network search engine, and a special line for Luanping cultural tourism was opened. In the second stage, the facilities of tourist attractions are updated in online encyclopedia and viral marketing, and the culture of tourist attractions is publicized on Luanping cultural tourism website.

3. Deepen and promote the development of Luanping cultural tourism.

On the basis of making a good plan for hometown tourism, we will increase the publicity and introduction of Luanping cultural tourism, and publish the cultural tourism of hometown to major websites through communities, forums and website links.

Fourth, the promotion of hometown culture network has been done.

Verb (the abbreviation of verb) participated in the activity of "I speak for my hometown" in this ability show.

(1) Achievements:

1, exercise yourself.

The online marketing ability show shows not only the ability to learn and practice, but also the ability to unite and cooperate, learn to communicate and support each other. Thank you very much for setting up a platform for us to express ourselves, so that we can not only participate in the competition but also exercise ourselves.

2. The professional knowledge of network marketing has been greatly improved.

I learned how to create and edit entries, soft articles, Weibo, blog marketing and more website promotion methods by participating in the online marketing ability exhibition contest. Let me have a deeper understanding and application of network marketing professional knowledge, let me see the prospect of network marketing, and make great progress in practice.

3. Perseverance and persistence.

There are always some difficulties and obstacles in the competition. Can't edit the entry, can't find the link, etc. But in the face of difficulties, I will find out the reasons, continue to work hard, cultivate my indomitable spirit and perseverance, and strive to stick to it step by step. There are many things I don't know about progress and study. I want to exchange and study with my classmates, so that I can learn a lot of knowledge, and I can also increase my experience in marketing practice and make myself more progress. Detail and thinking, ability to write articles, flexible thinking. I won the competition from beginning to end through the details of teacher Feng Yingjian; From the beginning, I can't write articles, and now I can clearly analyze problems and sum up my own opinions; Let me know the transformation method when the promotion has little effect, and no longer stick to the rules.

(2) Shortcomings:

By participating in online marketing, I concluded that I didn't complete every task released by the competition step by step because I didn't find a good way to show my ability. Lack of patience. In the competition, I will hate losing my fighting capacity. Send opinions, write entries, publicize hometown, write encyclopedia entries and other tasks every day. I don't have long patience and persistence.

Sixth, report content sharing.

The title and content of this report have been improved. The post titled "Planning Scheme of Cultural Tourism Network in Luanping City, Chengde City" was published in the topic network community in my hometown.

Releasing the theme of "Chengde Luanping Cultural Tourism Network Marketing Planning Scheme" in my hometown, Huiying Middle School, is the last task of this competition, and my report summary is coming to an end. I will keep working hard and draw a perfect ending for this competition. Finally, I sincerely wish all the staff of the organizing Committee, my instructor and all the students participating in the competition smooth work and successful studies. Let's work together to create a better tomorrow!

Tourism marketing plan 2 1. Sales target:

Maximize the dissemination of information

Maximize media coverage.

Maximize economic benefits

Second, the sales strategy:

We set the target market as the Pearl River Delta region, with Shenzhen, Hong Kong and Macao as the second markets. Tourists from other provinces mainly appear during the Spring Festival, relying on local publicity to increase the number of tourists.

We should adopt the following strategies to sell:

1. Determine the target market and divide the main areas. According to the different angles of attracting terracotta warriors and horses in different periods and different people, marketing is carried out by means of plane publicity, cultural excavation and roving exhibition.

2. With the help of the special attraction of Terracotta Warriors and Horses to the Hong Kong market (especially the yearning of Hong Kong people and students for the ancient culture of China), choose one or two travel agencies to explore the Hong Kong market through appropriate cooperation (let the other side promote it). Or use appropriate publicity methods (cooperation with the media) to explore the Hong Kong market.

3, market segmentation, according to the characteristics of each market and the characteristics of different festivals, distinguish the different needs of marketing publicity audience, and adopt different methods and corresponding publicity strategies to promote marketing.

4. In terms of price, although raising prices can increase profits, it may also reduce passenger flow. On the basis of stabilizing the original price, we will increase the income by increasing the number of people entering the park, and at the same time maximize the market coverage through the promotion of middlemen.

Third, the market analysis:

1, market choice:

1 Pearl River Delta

2 Guangzhou

3 Shenzhen

4 Hong Kong

2. Market evaluation:

1 pearl river delta: turnover of 5.46 million,

2 Guangzhou: the turnover was 6.5438+0049 million.

3 Shenzhen: turnover of 6.64 million,

4 hong kong:?

Note: A The above data comes from the total number of people who entered the park in XX years, with a turnover of 95.553 million yuan. Requirements for effective subdivision;

B There is no Hong Kong market for historical data, which is customarily put together with Shenzhen market. The reason why the list of Hong Kong market is listed separately here is because the Terracotta Warriors and Horses may have a very good and high effect in the Hong Kong market, so the market development is targeted.

3. Analysis of the current situation:

1 Guangzhou:

Total number of tourists:

The population is 865,438+10,000, and overseas Chinese in Hong Kong and Macao 1.35 million.

Per capita income:

1.6 million yuan. Annual per capita consumption1.1.4000 yuan.

Market characteristics:

The team is divided into three parts: individual, enterprise group and ground delegation.

Most personal trips are organized by travel agencies. Is the time a one-day tour or a two-day tour?

There are two forms of corporate group tours: travel agencies and self-help tours. Time is also given priority to with one or two days.

The ground connects the team market, and the mainland of Guangzhou connects teams from other provinces and overseas teams to Shenzhen.

This year, the number of delegations from Hong Kong, Macao and Chinese mainland has greatly increased.

Travel agency:

A*** 126。

Guangzhou local travel agencies used to organize Shenzhen tourists every year, about 300,000-400,000 people.

B. Individual travel agencies implement the group travel mode of zero tour fee.

C the tour fare and profit of travel agency come from the difference between scenic spot tickets and shopping rebates.

D Travel agencies organize corporate group outings with prior plans and arrangements, and the leading role lies in the enterprises themselves.

E For travel agencies with ground connection teams, the route arrangement has been decided in advance, and whether the on-site recommendation of tour guides is effective is the key to the success of extra points.

Community:

A Guangzhou has 160 provincial offices.

B In addition to the activities organized by the enterprise itself, various intermediaries will also organize various activities.

Tourism Marketing Plan 3 I. Overview

Located in the south of Guangxi, Lingshan has long been under the jurisdiction of Guangdong Province. /kloc-0 was placed in Guangxi in June, 1965, and now it is under the jurisdiction of Qinzhou city. There are 18 towns, 389 village committees and 20 neighborhood committees in the county, with a total area of 3,558 square kilometers and a total population of10.4 million. At the end of 2005, the county area was 1.5 square kilometers, and the permanent population reached 1.5 million.

Lingshan has a long history. As early as the late Paleolithic period, "Lingshan people" with the characteristics of Mongolian adults had lived and multiplied in this land. In the eighteenth year of Emperor Kai of Sui Dynasty (AD 598), a county was established, initially named Nanbin; In the tenth year of Zhenguan in Tang Dynasty (636), it was renamed Lingshan. Since ancient times, Lingshan is rich in natural resources and product resources, which can be called a treasure of things and outstanding people. To this end, Yu Guangyuan, a famous economist in China, happily wrote an inscription praising: "Water is beautiful in Lingshan, and water is beautiful in Lingshan". The organizing committee of the publicity activities of the China Native Place Naming Committee awarded Lingshan the titles of "Litchi Town in China" and "Buffalo Town in China" with 1996 and 20** respectively. In addition, Lingshan is known as the land of plenty, the land of fruits and the land of tea.

Second, the main tourism resources

Lingshan has many scenic spots, rich tourism resources and great development potential. Liu Feng in the west of the city is one of the wonders in the south of China. Since the Song Dynasty, it has been regarded as a "world-famous holiday resort" and is famous for its "dangerous peaks, secluded caves, strange rocks and beautiful scenery". Huang, a famous painter in China, described it as "an enlarged bonsai and a reduced Huangshan Mountain". Sanhaiyan has fully demonstrated its charming charm with the rhyme of "white clouds lying in front of the rock, red flowers flying at the mouth of the cave" 1988, and Liu Feng and Sanhaiyan have been identified as famous tourist attractions along the coast of Guangxi by the Tourism Bureau of the autonomous region. The Dalu Folk Tourist Area, 3 kilometers east of the county seat, is also known as "ancient houses, ancient trees and ancient couplets". 1June, 1999, it was awarded the honor of "The First Village of Guangxi Couplets" by Guangxi Folk Writers Association and Guangxi Couplets Society. There are also Ma 'anshan and Lingshan Man Sites, and 1960 is listed as a provincial key cultural relics protection unit; 198 1 year, the site of Qinzhou ancient city was listed as a key cultural relic protection unit in the autonomous region; 1993 is listed as Lingdong Reservoir in Guangxi coastal tourist area; Chuanjingyan, Xingdao Lake, Xianchi, Jiekai Xiu, Dengyang Lake, Sucun Ancient House, Longwu Manor, Shuanghe Park and the beautiful scenery of the county banks. It is integrated with natural landscape and human landscape, with bright spots and colorful enough to make tourists linger.

Third, lingshan scenic spot SWTO analysis.

Advantages: Lingshan has the geographical advantage of "backing southwest and facing southeast Asia", located at low latitude and belongs to the south subtropical monsoon climate. In a year, the climate is mild, the summer is long and the winter is short, the rainfall is abundant and the sunshine is abundant, so it has excellent tourist climate conditions. And Lingshan has convenient transportation. 209 national highway and 20 124 and 2022 1 provincial highway run through the whole territory, forming a convenient highway traffic network with many county roads and township roads. County-wide highway mileage1122km. It is connected to Hengxian County and Yongning County in the north, Hepu County in the south, Pubei County in the east and Qinnan and Qinbei District in the west. Tourist attractions have a long history and profound cultural heritage, which has high historical research value.

Disadvantages: Lingshan's economy is relatively backward, tourism started late, tourism propaganda is not enough, and core brand concept propaganda is not enough, so it is impossible to promote tourism development with its own characteristic industries. Few people know that Lingshan is the "hometown of litchi"; Government departments do not attach importance to the development of tourism, which is inefficient and lacks pioneering and innovative spirit; It is difficult to maintain and repair scenic spots, the government funds are insufficient, and it is difficult to attract investment; People are not well educated, conservative and do not know how to care for and maintain cultural products with historical value.

Fourth, promotion strategy.

(A), to develop a clear publicity theme

"The most beautiful Lingshan, the hometown of litchi"

Production idea: Lingshan litchi is rich in planting, diverse in varieties and delicious in taste, attracting all kinds of tourists. 1June, 1990, Song Jian, State Councilor and Director of the State Science and Technology Commission, praised the Guiwei litchi produced in Lingshan as "big meat, small stone and quite good taste, which is better than the varieties popular in Guangdong now." Lingshan litchi fresh fruit and its processed products have won many awards at home and abroad. 1988, the canned litchi of Xiangshan brand produced by Lingshan won the gold medal of French International Food Association. 199 1 year, at the "Seventh Five-Year Plan" National Spark Plan Achievement Expo, March Red Litchi produced in Lingshan won the silver prize. During the period of 1992, Lingshan Guiwei Li and Lingshan Li won the gold medal and silver prize respectively in the first agricultural exposition in China.

(2) Packaging the existing scenic spots and refining the selling points.

According to the tourism resources of Lingshan, it is mainly to develop historical and cultural landscapes and natural ecological scenery. Six selling points of Lingshan, the hometown of litchi;

1, the magical cave tour of Sanhaiyan;

2. Summer water in the upper reaches of Lingdong Reservoir;

3. Hiking in Dalu Ancient Village;

4. Long Wuming Fishing Village Eco-sightseeing Tour;

5. Cultural tour of Yandun Town;

6. Liu Feng scenic tourism

1, Three Seas Rock Cave Tour

Sanhaiyan is located in the campus of Lingshan Middle School on the west side of Liu Feng. It consists of three caves: Guiyan, Yan Qian and Yueyan. It is named "Three Seas Rock" because of its meaning of three changes in the world. There are many kinds of stalactites in it, which are dazzling and amazing. When you walk in on a hot summer day, you will inevitably feel a chill. It is a resort for enjoying the cool and summer. At the same time, you can also visit Lingshan Middle School, the highest institution in Lingshan, and truly experience the best combination of culture and scenery!

2, the reservoir upstream water in summer

Lingdong Water Leisure Summer Resort is located in the east of the county 14 km, mainly centered on Lingdong Lake, which was built by Lingdong Reservoir in 1950s and 1960s, and has scenic spots such as Linghu Xiyuan and Tianhu Island. The reservoir is long and narrow in the east-west direction, with the horizontal straight line length of 15000m, the widest point of 3 150m, and the water surface area of 6.67 million m2. Shuiyunjian has 15 islands, ranging in area from several thousand square meters to several hundred square meters. Tianhu Island Resort is built on Tianhu Island in the middle of the water. The dam of the reservoir is 30.6 meters high, with a crest length of 1824 meters, running through the north and south. On the lower third slope of the dam, it is full of grass and green, just like a camel tapestry hanging out of thin air. The side of the dam near the water is inlaid with big stones, which looks like a dragon lying in the waves on the side. In summer, you can swing around the sparkling lake by boat and enjoy the beauty and comfort brought by nature.

3. Hiking in ancient villages

Dalu Village Folk Tourist Area is located 8 kilometers east of ling shan, and is famous for its magnificent ancient houses, couplets culture spread for hundreds of years, local products such as "March Red" litchi and "Dalu" ponkan. There are 9 residential areas in Dalu Village, which were built in Ming and Qing Dynasties. The ancient house is surrounded by mountains and rivers, quiet and deep, with a large number of cultural relics such as Wen Tianxiang's handwriting, which witnessed the glory of history. The most precious thing is that there are more than 300 pairs of couplets created in the Ming and Qing Dynasties from ancient times to the present, which have precious research value and appreciation value in human history. Ancient dwellings are large in scale, complete in structure and function, high in planning level, excellent in ecological environment and rich in folk culture. The tunnel in the old house is deep and narrow. People can walk through the corridors of ancient houses, listen quietly, enjoy the influence of ancient culture and stay away from the noise of the city.

4. Eco-sightseeing Tour of Famous Guests in Li Xiang

Longwuming Crisham Eco-Sightseeing Tourist Area is located at the west of ling shan 10 km, which is mainly composed of longwu Farm and Longwuzhuang Building Complex. Walking west along the highway on the north bank of Mingke River, you can appreciate the elegant demeanour of modern ecological agriculture in Lingshan. The first is Sanhai Village 1800 mu contiguous famous fruit seedling breeding base, followed by Sanqin Village 800 mu contiguous fragrant lotus root planting base, which is also a jasmine producing area and seedless watermelon producing area. All the way can be described as fragrant flowers and beautiful rural scenery. Longwu Manor is north-south, and the short mountain is in the north. The overall layout is in the shape of a "back", and the walls are all made of water mill blue bricks, which is extremely strong. The garden consists of two quadrangles connected in series, with * * a house of 1 10. Suspended beams, bucket arches and eaves columns are exquisitely carved and luxuriantly decorated. "There are two heavy corridors in Jiaobao", the turret is as high as six stories, and the peripheral artillery is bulging. The whole manor embodies the architectural artistic characteristics of the combination of Chinese and western culture in the late Qing Dynasty and the early Republic of China.

5, big town cultural tour

Yandun Town in Lingshan has the custom of "beating gongs and drums to welcome the spring". During the Spring Festival, deep, loud and powerful drums resounded through the sky like spring thunder! The existing highest drum in Yandun Town is nearly 3 meters high. Drummers must stand on two benches and beat the drums. The maximum drum head diameter is 1.8m, and the weight is over 350kg. It takes seven or eight big men to lift it. The oldest one was made in the 16th year of Guangxu (AD 1890). These "kings of drums" make an avalanche-like sound when they beat, which brings the unique momentum of "Yandun Drum" to the extreme. Every Spring Festival, there is a big drum competition in Yandun Town: dozens or even hundreds of big drums are arrayed to beat gongs and drums together. The drums were deafening and spectacular, and tens of thousands of people cheered and were ecstatic in the deafening drums. ...

6. Mountain scenery tourism

Liu Feng Scenic Area is mainly composed of six peaks, including Longtou Peak, Fengwei Peak, Guibei Peak, Heli Peak, Zhang Bao Peak and Bug Peak, with an area of 540,000 square meters, the highest peak is 343 meters above sea level, and the relative height is 182 meters. There are dozens of scenic spots in Liu Feng Scenic Area, mainly including: Beidi Temple, Guanyin Pavilion, Daxiong Hall, Giant Buddha Hall, Sanqing Palace, Sanhaiyan, Longchuanyan, Enshengyan, Chuanjingyan, Yanziyan, Yufeng Bridge, Lingyan Chudi Square, Liu Feng Baoshan Square, "Xilingji", Guanyin stone carving, fairy well, fairy shoes and so on. Among them, the Beidi Temple, which was built in the fifth year of Zhengde in the Ming Dynasty, is one of the famous Taoist temples, and its incense is enduring. Especially in the annual Spring Festival and Double Ninth Festival, pilgrims from all over the country and even Southeast Asia climb mountains to worship the Northern Emperor, so that they can smell the incense of Liu Fengshan a few kilometers away. In addition, Sanhaiyan, located in the west of Liu Feng, is in the same strain as Liu Fengshan. Sanhaiyan got its name from the meaning of three changes in the world. The breeze, milk stones and inscriptions are known as the three wonders of the three seas and rocks. "There is no dog in June, and the spring breeze shines all year round. The cave is different from the milk stone, and the wonderful hand is terrible. Looking at the mountains is picturesque, and swimming holes is like reading history. "

Verb (abbreviation for verb) tourist route

(1) Qifeng Tour in Qidong: Take a bus from the county center to the entrance of Liufeng Mountain, and then enjoy all kinds of scenery along the mountain road. After the summit, rest and enjoy, return to the door along the original road, and then go west to Lingshan Middle School. Go in and you'll find Sanhaiyan.

(2) Tour of the ancient reservoir village: 8 kilometers from the county center to the eastern suburb of Lingshan is Dalu Village. After enjoying Dalu Village, 6 kilometers to the east is Lingdong Reservoir.

(3) Longwu Yandun Eco-cultural Tour: Take a bus from the county center to the west of Lingshan 10 km, which is Longwu. After enjoying the litchi orchard, Yandun Town is 20 kilometers west.

Sixth, the way of publicity.

advertisement

The advertising of the hometown of litchi in China should achieve two purposes: on the one hand, it should show the advantages and selling points of the hometown of litchi; On the other hand, we should establish the image that Lingshan tourism is a kind of high-grade enjoyment. Based on this, we have drawn up the following advertising plan:

1. Keep up with the pace of the times, conduct online publicity, and let the hometown of litchi spread all over China.

Network operators: Sina.com, Travel.com, China, Lingshan Hometown.com, etc.

Through free photo gallery, appreciation of art short films and editing of publicity activities, we will publicize the charming scenery, history and culture of the hometown of litchi on the Internet, so that the publicity will have no borders.

2. TV commercials

Selection of TV stations: Guangxi Tourism Station, Guangxi TV Station and Lingshan TV Station will broadcast promotional videos in prime time.

Theme: History? Natural? mankind

The picture is full of life and dreamlike. Full of energy, everything is waiting for life. It's like breaking into an orchard.

3. Fixed advertising

(1) Make signboards and set up advertisements in central squares, gymnasiums and other places.

(2) Set up huge advertisements in Shuanghe Park, Liu Feng and other famous scenic spots, and make street lamps, trash cans and other public facilities.

(3) Erect a huge advertising billboard at the intersection of the bus station.

(2) Promotion of activities

1. Impression of the hometown of litchi. Hold litchi festival and street opening ceremony for litchi exhibition. Litchi, cinnamon, glutinous rice paste and concubine smile compete on the same stage, which makes tourists feast their eyes and eat. Highlight Litchi King Competition, Litchi Fun Activities, Excellent Litchi Orchard Appraisal, Litchi Culture Exhibition, Litchi Orchard Tour, etc. And show the themes of Ascending Lingshan, Li Xiang Lingshan, Elegant Lingshan, Harvest Lingshan, Yunling Lingshan and Meeting Lingshan respectively.

2. Create a business card of beautiful Lingshan. Invite all kinds of tour groups to visit all kinds of scenic spots in Lingshan free of charge to achieve the publicity effect, and hold the "Miss Litchi" contest to show the beautiful scenery and customs.

Tourism Marketing Plan 4 I. Summary:

Anyang is one of the seven ancient capitals in China, and also a famous historical and cultural city with unique historical and cultural resources. Yin Ruins is a world cultural heritage and one of Anyang's characteristic tourist attractions, with beautiful scenery and strong cultural atmosphere. This report uses the platform of Wutongzi website in the online marketing ability show to see the hometown, and combines blog marketing, Weibo marketing, search engine marketing, virus marketing and other means to publicize the Yinxu culture in Yindu District of Anyang City, so as to attract more Chinese and foreign tourists to visit Anyang.

Second, the significance of the topic:

Anyang City, Henan Province, located in the northernmost part of Henan Province, is one of the centers of early civilization in China. It is a history of seven dynasties, 3300 years and 500 years. Anyang is the hometown of Oracle Bone Inscriptions, the birthplace of Zhouyi, with a world cultural heritage-Yin Ruins, the only writing museum in the world-China Writing Museum, and the location of Wang Caocao's Gaoling. The splendid culture of Yin and Shang Dynasties left a historical treasure for mankind and created a good condition for Anyang's foreign cultural exchange. However, it is not enough for Anyang to have rich natural resources and a long cultural history. It is necessary for us to use the Internet to strengthen the publicity and promotion of Anyang culture, so that more people can know about Anyang and enter Anyang.

Third, the current situation investigation:

According to the method of literature investigation, this paper makes a SWOT analysis of Anyang's tourism development and draws the following conclusions:

(A) Anyang's advantages in developing tourism:

1, rich in tourism resources.

2. The location traffic advantage is remarkable, and the market development space is large;

3. Rich cultural heritage and unique folk products.

(B) Anyang's disadvantages in developing tourism:

1, lack of in-depth excavation of tourism resources, low visibility and competitiveness;

2. The development of tourism is unbalanced, and the development of entertainment and shopping is backward;

3. The tourism publicity media is underutilized and the publicity effect is poor.

(C) Anyang City, the opportunity to develop tourism:

1, an opportunity to build the Central Plains Economic Zone;

2. The newly discovered sites and other landscapes in Anyang City bring opportunities (such as Cao Cao's tomb).

(D) The challenges faced by Anyang in developing tourism:

1. The development of other tourist cities has increased the competitiveness of the tourism market.

2. Challenges brought by new agricultural tourism and leisure tourism.

Fourth, the promotion planning scheme:

In view of the disadvantages existing in the investigation of publicity and promotion in Anyang city, I put forward the following planning scheme:

1, SNS marketing:

SNS, the full name of Social Networking Services, namely social networking services, refers to the internet application services aimed at helping people build social networking sites. Use Wutongzi website to publish all kinds of articles about Anyang, and share them on WeChat, Weibo, QQ Space, Renren.com, Post Bar, etc. Let netizens read, comment, like and forward, thus promoting the information of hometown.

2. Weibo Marketing:

Weibo marketing takes Weibo as the marketing platform to carry out brand promotion, event planning, product promotion and other marketing activities. Using Weibo marketing is not only convenient and fast, but also has a wide coverage and strong interactivity, which can attract a large number of Weibo fans to quickly understand Anyang culture in a short time.

3. Blog marketing:

Blog marketing is a marketing activity based on personal knowledge, which uses blog websites or blog forums to spread information. Widespread promotion in this way can not only attract the attention of a large number of bloggers, but also reduce the cost of publicity, which is a powerful publicity economy.

4. Wikipedia marketing

Wikipedia marketing, including Baidu Encyclopedia, Interactive Encyclopedia and Soso Encyclopedia, is one of the contents of online marketing. The encyclopedia platform is open, and anyone can edit it, which lowers the threshold of free network communication. Entries are rich in content and well-known in search engines. At the same time, the online encyclopedia platform has strict auditing system and high credibility of entries. Therefore, using Wikipedia to promote hometown information can not only improve the popularity of the external network, but also improve the trust of netizens in hometown information.

5. Network resource cooperation

Network resource cooperation is the latest activity of network marketing ability display. We can improve the traffic of buttonwood homepage by cooperating with local websites and exchanging resources for links. Thereby further promoting the natural scenery, humanistic customs and so on in my hometown.

;