The full name of Bashu Chamber of Commerce is Bashu Cultural Exchange Association, referred to as BCEA. The slogan of the association is to understand and publicize Bashu culture, starting with BCEA. The Bashu Cultural Exchange Association (BCEA) was initiated by a Sichuan-Chongqing student in Nanling Campus of Jilin University at the end of 2009, and organized a group of Sichuan-Chongqing students who loved Bashu culture to start planning and preparation. The original intention was to promote Bashu culture, an important part of China traditional culture.

The initial idea of the establishment of the Bashu Cultural Exchange Association (BCEA) is to set up BCEA with the same original intention in universities all over the country, with Jida as the radiation center and Sichuan-Chongqing universities as the resource information base, and to mobilize a large number of college students to voluntarily participate in the promotion of Bashu culture, so as to contribute to the protection of China's traditional culture. In addition, the Bashu Cultural Exchange Association (BCEA) is not only based on voluntary publicity of Bashu culture, but also pays close attention to the social and economic development in Sichuan and Chongqing.