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What is the quality of Aokang's leather goods?
Be an Olympic leather goods supplier and cheer for the Olympics! Reporter: The Olympic Games is coming. As a supplier of leather products for Beijing 2008 Olympic Games, I heard that Aokang will produce Olympic leather products. Can you introduce it to us? As we all know, on March 22nd this year, Aokang officially became the "leather products supplier for Beijing 2008 Olympic Games". During the Beijing Olympic Games, China sports delegation will use Aokang's leather products, and officials, referees and staff of all countries will use Aokang's leather products. This is an honor and affirmation to the Olympic Games, the world's top event, and also to all Aokang people, including agents. Therefore, we will integrate the Olympic marketing resources, carry out all-round and three-dimensional promotion and communication from the air to the ground, and give strong support to our regional agents. We hope that all agents will seize the Olympic business opportunities and jointly realize the new dream of wealth. Reporter: Now that Aokang is mentioned, people will naturally think of another word: "Olympic Games". Aokang and the Olympics are really closely linked. X: Aokang can become a leather goods supplier for the 2008 Beijing Olympic Games. I believe that it is a kind of fate, and it is also the same spirit and dream, which connects Aokang with the Olympic Games. The Olympic Games pursues the spirit of "swifter, higher and stronger". Its most important purpose is not to win the championship, but to participate in the whole people and promote social development. So is Aokang. Aokang does not pursue the largest scale of the enterprise and does not care about wealth. Instead, we are willing to take on more social responsibilities and serve the progress of mankind while becoming stronger and bigger. Aokang Group: Starting with the goal of keeping pace with the world Reporter: Can you introduce the internationalization strategy of Aokang leather goods? X: Internationalization has always been our dream. At present, Aokang has established five sales centers in Japan, the United States, Russia, Italy and Spain, and a shoe pattern design center in Milan. Nevertheless, our internationalization is still in its infancy. Internationalization is not just a slogan. The first is the product going out; Secondly, the product marketing network goes out; The third is the brand going out; Finally, the whole national craft went out. The Olympic Games will play a positive role in enhancing the image of China's national products and establishing its brand. We will fully demonstrate our strength and brand to the whole world through the Beijing Olympic Games. For enterprises dancing with the Olympic Games, whether they can really grasp the Olympic business opportunities is a subject that enterprises must face. Aokang designated the "Style Plan" for the Olympic Games, and began to bid for green Olympic business shoes and samples on a global scale. At the same time, as a leather goods supplier for the 2008 Beijing Olympic Games, Aokang set up a special R&D organization, taking the world's most advanced technology and resources as a platform to set a benchmark for leather shoes and leather goods enterprises in China. This year, Aokang India Company was established. Together with the previous Aokang American Company, Aokang Hong Kong Branch and International R&D Center, Aokang's international dream will set sail in 2007. Provide consumers with "all-round consumption experience" Reporter: Aokang Leather proposes to provide consumers with "all-round consumption experience". What does this "all-round" mean? Please explain. Xu: We should not only provide consumers with satisfactory products and lifelong guarantee for product quality, but also have good working quality, so that our consumers can enjoy Aokang's star service. Not long ago, Aokang Group was shortlisted for the "National Quality Award", which is the top honor that many domestic enterprises dream of and fully affirms the quality of our products and services.