It's just that my definition of success may be different from everyone else's, because I don't think that a person's freedom to gain wealth through entrepreneurship is success. The real success should be to help more people succeed, and such talents are more memorable.
When I really realized the real secret of success, I found that I was relieved a lot. Anxiety will never bother me again, and I am full of energy every day.
In recent years, due to the shift of work focus and focusing on the design of new business models, I have also contacted hundreds of entrepreneurs. They often ask me the same question: "Teacher Hu, you are so mysterious. You have a heavy workload every day. How do you keep a happy mood every day? I am dying every day, I really want to know you thoroughly! "
As I am asked more and more times, I always want to find an opportunity to share some personal growth fragments and some thoughts after the change of thinking, hoping to give some inspiration and help to entrepreneurs.
1, from humble origins, met a noble person.
I'm from Suqian, Jiangsu, and I was born in 1978. I am 45 years old. I have been walking for half my life and haven't returned to Suqian.
Speaking of Suqian, my hometown, founder Liu Zeng said in public more than once that Suqian was economically backward, and the happiest thing when I was a child was to eat pork bibimbap cooked by my grandmother.
As a person from the same place, my family conditions are not much better or even worse than Liu.
/kloc-at the age of 0/4, in order to reduce the burden on my family, I decided to drop out of junior high school and go to work, hoping to help my family live a richer and more dignified life through my own hands.
But just before I left, I began to worry because my family didn't even have the money to pay for my work. Finally, I borrowed tens of yuan from my relatives and friends and set foot on the road to work in Jiangyin, Wuxi with my friends.
When I first arrived in Jiangyin, I was stunned by the tall buildings in front of me. Besides being shocked, I'm also a little scared. Because I don't know what I can do, and who is willing to take me in?
Because he is young and belongs to the category of child labor, no boss dares to take the risk and his job has not been settled for several days. Fortunately, it was summer, and I could manage a few nights on the park bench.
What I thought at that time was that if no one really wanted it, I would go home and help my family for two years. Just when I was about to give up, I met the first noble person in my life. He not only took me in, but also gave me a job as a bath attendant. Although the salary is only 400 yuan/month, it is the most important 400 yuan in my life.
It was the help of the nobles that brought me into an adult world, and I began to think about the operation of this world with adult thinking.
2. Dig the first bucket of gold in life.
As a bath attendant, I mainly face two kinds of people every day, the first is my colleague, and the other is the client of the bath, which we call the boss.
Because I was young at that time and had no concept of money, I developed the good habit of inviting people to dinner. Generally, when I get paid, I will invite several colleagues with good relationships to have dinner together. Over time, my colleagues are also willing to teach me some secrets of the industry and how to do things quickly and well.
I also like to listen to customers' sharing when I give them a bath, and I will interject at the right time. The service is more thoughtful than other colleagues, so many bosses will come to me directly when they arrive at the bathing place. This gradually made me earn a higher salary than my colleagues.
To tell you the truth, I have already got 600 yuan's monthly salary when other colleagues earn 400 yuan's monthly salary. I was even a little smug at the time.
However, this complacency was soon completely crushed by one thing. In the 1990 s, wages in bathhouses went directly to gold. I was shocked when the boss paid the company's technicians. The highest one actually got a salary of 6000 yuan.
What is the concept of this salary? Almost equal to my annual income. I was immediately awakened by the reality, which made me realize what people often say: "There are days behind the scenes, and there are people outside".
Soon, I found the highest-paid technician and worshipped him as a teacher. Under my rounds of "sugar-coated shells" attack, he finally agreed to accept me as an apprentice.
Sure enough, it took only three months for technicians to study, and I made my salary reach 3000 yuan/month. When I got a monthly salary of 3000 yuan, I was happy for a long time, because my parents' income was less than 10000 yuan/year, and I felt full of happiness at the thought of subsidizing my family.
But I still had a belief at that time, and I tried my best to exceed my master's salary. However, I found that no matter how hard I try, I can only earn 4000 yuan at most, which seems to be the limit of my ability, and I am particularly tired every day.
Just when I was worried about this matter, a customer completely woke me up and said, "Why do bosses earn more than employees?" Not because of his ability, but because he is willing to help more people provide opportunities to make money, and more people are helping him make money. "
When I heard this sentence, my brain was really ecstatic like being struck by lightning.
Since then, I have stopped trying to make money by selling my time, because no matter how hard you try, there will be a bottleneck waiting for you.
I began to try to earn money from apprentices through various channels, so that the waiters who enter 400 yuan every month can help them earn about 2,000 yuan by learning the skills of technicians. I only need to receive 50% of my apprentice's salary every month to reach 5000 yuan. At present, I have only five technicians.
After finding a good money-making model, there are more and more technicians around me, and I can get a certain commission from each of them. It is not difficult for me to earn more than 10 thousand a month. I was only about 20 years old at this time.
Then new troubles came. Although I have made a lot of money, I still don't have my own shop. I always feel that something is missing.
In 2003, at the age of 25, I finally opened a large leisure center of my own, with a monthly flow of more than 200,000. Suddenly there is a feeling of reaching the peak of life (it's a bit ridiculous to think about it now).
Anyway, I made my first bucket of gold by opening a leisure center, millions.
3, mistakenly enter insurance, practice super trading ability.
The happiness that money can bring is always short-lived. After I got used to spending money like water every day, I found myself heading for the abyss of depravity. I can't help thinking, is this my whole future life?
At the moment, it is urgent to prepare for transformation, but we have not found a suitable industry. Just then, a salesman who specializes in insurance came to the leisure center every day, hoping that I could sell insurance part-time. After all, there are so many customers coming in and out every day. As long as I make a few transactions every day, my income can at least double.
However, at the thought of changing from boss to salesman, I couldn't accept it and refused it many times.
Unexpectedly, this insurance salesman seems to have a crush on me and goes to the leisure center to chat with me every day. Seeing that he couldn't understand me, he called the department manager and even the director.
At the kind invitation of the director of the insurance company, I finally failed to resist the impulse to challenge and accepted their invitation. Among them, the most inspiring sentence is: "Insurance is the only criterion to test a person's ability. If you can get insurance, you can do anything. " If you can't even do insurance, how can you talk about success? "
Because I am young and energetic, I also need to accept some new thinking, so I am still willing to try some insurance jobs.
Insurance sales more than a decade ago were difficult to do, and many people thought it was a liar. I tried once before, but unexpectedly, this job suits me very well.
Because I don't talk to other salesmen, I control the customer's heart from the perspective of human nature, and let the customer say what I want to buy insurance through guidance.
I didn't know I had this ability before, which was probably related to the different customers I contacted in the leisure center. Finally, I learned a mature chat skill.
Other salesmen can only earn more than 1000, and I get a monthly salary of 10000.
But the money is not much for me, and I still feel that it is a bit slow to earn. So I began to think about how to make a new breakthrough in income, so I designed a new way to make money. The job of recruiting assistants is also very simple. Instead of finding a place to recruit customers, I invite 40 friends to a three-star restaurant to accompany me to dinner every month.
At that time, almost no one dared to do so, because once the transaction failed, the money he invited to dinner was wasted, and it might cost thousands of dollars every time, which was also a big expense.
However, I know that it is not easy to invite people to dinner. Being able to invite people to dinner means that they are close friends or relatives and family. It is because I know the relationship chain that I dare to do what ordinary people dare not do. At the dinner party, I just casually praised how excellent my assistant was in the company. Because he is excellent, his income is good, and he treats his relatives and friends and so on. Most of their relatives and friends will still support one or two orders or recommend a few new customers.
Why is this happening? It is human nature to eat people with short mouths and be soft on others. What's more, I invited them to a three-star hotel for dinner, because most of these people, except relatives and friends, have never eaten in a three-star hotel or above, which gives them a psychological advantage and a real discount. It doesn't matter whether you buy insurance or not. This meal is free.
Many people will be embarrassed not to buy an insurance because they take advantage, but at this time we just need to use some appropriate words to guide.
Only a few months later, some assistants found out that I had made a lot of money through their contacts. Some smart people refuse to continue to be my assistant and choose to be insurance salesmen themselves, because they find that it is actually very simple to make money as long as the insurance method is proper. Later, the number and income of our team were more than twice the total income of other teams in the company.
With the encouragement of the general manager of the branch, I was almost appointed as the deputy general manager of the branch by the headquarters.
Unfortunately, I need a higher education to be an executive of an insurance company, which has become a stumbling block on my insurance road.
After working for two years, I decided to bid farewell to this industry. On the one hand, it is because of the bottleneck of career, on the other hand, it is because of learning ability.
4. Establish the largest chain recruitment platform in China.
After leaving the insurance industry, I want to do something bigger while I am young, but what is big enough?
After my efforts to explore, I was told that the Internet can be unlimited, as long as your dreams are big enough.
I was surprised when I heard the internet. I am surprised that my education is limited and I have never played computer at all. Happily, it has a large enough market for me to give full play to.
After entering the internet industry, another new question has come, that is, what industry to choose? After all, the Internet is so big that we have to choose what we are good at.
After careful consideration, I found that what I am best at is recruitment. As a result, China Talent Employment Network stood out in 2005.
The website is mainly aimed at Zhaopin's recruitment and worry-free future, aiming at creating the most influential talent employment website in China.
The company's main business mainly includes: online recruitment, personnel outsourcing, labor dispatch, middle and senior talent search, vocational training exhibition services, etc.
After three years of development, the company has more than 600 employees in its national offices, set up recruitment outlets in 364 cities across the country, established long-term cooperative relations with more than 2,000 vocational colleges across the country, provided talent recruitment services for 270,000 enterprises, and served 654.38+0.65438+10,000 job seekers.
In view of my contribution in the field of talent recruitment, I was invited by the Asia Fortune Forum to be the chairman of the Board of Directors of the Asia Fortune Forum.
However, the market is ruthless. It doesn't care what contribution you make to this society, but how strong your company's ability to resist risks is.
In 2008, the sudden financial crisis caught me off guard. During this period, an investment institution also indicated that it would invest 50 million yuan in the company, but it needed to acquire 5 1% equity of the company.
At that time, I thought the company would become someone else's company, but I flatly refused. In hindsight, I may be wrong and lack the most basic financing thinking. Because today's Alibaba, Tencent, JD.COM and other companies, their major shareholders are founders.
In the end, the company failed to stop the impact of the financial crisis and became the footnote of this financial crisis.
5. The career of professional managers is smooth sailing.
Although the company has closed down, the platform of the company is still there, and I continue to maintain the operation of the platform, looking forward to a comeback one day.
After the company closed down, I locked myself in my room for three months and carefully reviewed my entrepreneurial experience and the reasons for my failure in recent years. I am also aware of my weaknesses.
After returning to work, a boss who specializes in labor dispatch in Jiangyin invited me to be a professional manager in the company many times. I was really moved by his sincerity, hoping to help the company to a new level. At the same time, I hope he can give me investment to revive my talent employment network in China.
After two years of hard work, the company has been able to achieve a net profit of several million yuan per year. Just when I thought my boss could invest in me, he kept avoiding my needs.
Later I learned that my boss didn't invest in me because no one in the company could replace me at that time. If you invest in me, I will probably not be the professional manager of this company, and the net profit of the company will also be affected.
When there was no hope of being invested, the boss of a human resources company eager for talents dug me up, hoping that I could help him to create a new business model outside the company's existing model, provided that it was better than his current company. This time, I didn't use the traditional labor dispatch method, but helped him design the model of store+national broker. The store adopts the insurance "1+4 manpower combination" and the broker adopts the "all-people broker model", which is the first in the country to launch the slogan "Everyone does recruitment and everyone gets paid", turning job seekers into referees. Besides working in a factory, you also recommend people who are interested in job hunting to us. As long as you are admitted successfully, we will give you a high recommendation reward. The longer the reference works, we will return it every month.
It took only half a year for the company to develop more than 30 franchisees and more than 200 brokers in the local area, and its influence extended to almost every corner of the city. Our best thing is that we can get 1.500 yuan/person when other labor dispatch companies recommend that one person can only get 500 yuan.
Why is the company willing to pay a high price for us? Because we have enough shop operators and hundreds of part-time recruitment brokers, as long as the proportion of benefits distributed is high, each person may be able to recruit hundreds of people a day. With these confidence, when the enterprise needs to recruit 1 000 people a week, we take the initiative to propose a gambling agreement. If it can't be reached within a week, we won't charge a penny. If it can be realized, it is necessary to charge 1.500 yuan/person. Usually, the recruitment fee in the market is only 500- 1 000 yuan. Through our gambling cooperation, we can get the recruitment service fee higher than the market price. Shops and brokers will be happy when the price is high, because we give them a commission of 70%. Think about this.
In this case, the company's profitability is among the best among peers in an instant.
Admittedly, I made some money here, but I still failed to revive the talent employment network in China. What makes me even more desperate is that there is a low season in the talent market, and enterprises don't always need people, which will make me feel uneasy.
A few years ago, when I was a professional manager, China Talent Employment Network was still running. During the period, some investment institutions also came to make inquiries, but they all refused on the grounds of harsh conditions.
Just after I realized the uncertainty of the talent market, I finally made up my mind to sell the China talent employment network and make a profit of nearly 10 million.
6. Transform into a consultant and mentor.
After bidding farewell to China Talent Employment Network completely, I also thought about retiring completely and letting myself have a rest after years of nervous tension. But after half a year's retirement, I can't stand it anymore. The monotony day after day makes me feel like I'm in prison.
In order to get rid of this boredom, I also chatted with many bosses around me, hoping to get some inspiration and start the next journey of my life.
The boss's words influenced my future life planning. He said: "If you want to know an industry quickly, you'd better consult, so you will encounter all kinds of problems. As long as you can solve them one by one, you will become a mentor to industry experts and bosses. "
I am convinced of this, but what if my knowledge reserve is simply not enough?
The easiest and quickest way is reading, but reading is not an easy task. After all, my education is limited and I have no habit of reading. In order to force myself to study hard, I made a plan to write a book for myself.
So I can convince myself that the purpose of reading is to write a book, and the purpose of writing a book is to witness my reading.
I just didn't expect that in the past five years, I have read more than 3,000 books on business and written more than 20 books. Some people even mistakenly think that I make money by selling books.
In the past five years, the market has also witnessed my consulting ability and business model design level because of continuous learning, insufficient supplement, self-improvement, and external export. It can be said that I seem to be born with this ability in business model design. No matter what project or product I encounter, I will habitually design a model for it. It is precisely because of these factors, like, love, persistence and death. Many partners gave me a new title of "founder of new business model", and some people only have value. Every year, all my consulting fees have also increased from the initial 6.5438+0.2 million yuan to 360,000 yuan, and the other 360,000 yuan has increased to 680,000 yuan, and now it is 6.5438+0.68 million yuan/year.
In the process of being an entrepreneurial tutor, I was lucky enough to catch up with the rapid development of the media in recent years. Weibo, official WeChat account, headline number and Baijia number are all loved by some fans. Up to now, my fans on the whole network have even exceeded 4 million, and the readers of my books have exceeded 200,000. My personal brand has been exposed nearly 654.38+billion times.
In the process of doing self-media, I also used these successful experiences to let my family participate in his own brand creation process. He used the business model and all-round consulting guidance I designed for him, and now his influence in the field of short video has surpassed mine. The number of fans on the whole platform exceeds10 million, the total number of fans on the whole team exceeds 30 million, and the annual revenue exceeds 20 million.
7. Helping others succeed is the most important thing.
By helping my family start a successful business, I realized one thing. It turns out that the success of helping others start a business has brought me more happiness than even my own success. Then why don't I take the opportunity to embark on the road of angel investment? Use my wisdom, resources, contacts and capital to participate in some entrepreneurial projects with ideas, ambitions, courage and endurance?
With this idea, I began to prepare my own funds. After all, the soldiers and horses have not moved, and the food and grass go first. Up to now, the group company has 30 million self-owned funds and 500 million venture capital authorized by venture capital institutions, aiming to build a truly comprehensive group company with consulting, innovation, investment and media in the local area.
The logic of my choice of consulting and investment industry is slightly different from other investment institutions. I am not just an investment fund. I will package all my years of entrepreneurial experience, network resources, media flow and business thinking to entrepreneurs and grow with them.
Because I know that there are still industries that have not been eliminated. Only the eliminated business model, the continuous innovation of the business model and the continuous iteration of the business model can the enterprise be in an invincible position. Please remember that all future business competition will focus on the innovation and continuous innovation of business model. If a company or a boss lacks business model design ability, I believe it will be defeated in advance!
? Hu Huacheng, a famous domestic business tutor.