Current location - Quotes Website - Team slogan - From traffic operation to consumer operation, Julian builds full link marketing in the data age.
From traffic operation to consumer operation, Julian builds full link marketing in the data age.
20 19, the dynamics of the e-commerce industry have undergone earth-shaking changes. From the initial product value marketing to marketing customers as the center, brand vision has been completely innovated, paying more attention to the development of brand personalization. "In order to meet subversion and challenges, Julian implemented a comprehensive 2.0 upgrade, upgraded the original thinking mode and marketing links under the premise of digital marketing, and truly achieved' new marketing with consumers as the center'. Only subversion can have a future. Julian takes refined hierarchical big data as the core, constantly gaining insight into consumers' psychology, influencing consumers' behaviors, measuring consumers' changes, realizing global empowerment of businesses and helping businesses achieve new changes in sales promotion. The essence of marketing is to understand consumer psychology and influence consumer behavior. The essence of marketing has not changed, but consumers have changed, and the consumption decision-making process has also changed. "We found that the decision-making process of consumers is no longer linear, nor is it just dynamic, but a tortuous process. New marketing contacts may occur at any time, affecting decision-making behavior. There is no rule to follow in this process. For this reason, marketing should be a thousand wishes. " In order to help merchants build a marketing matrix with shorter links, Julian has realized the data opening of global marketing, so that the target customers can really settle on the merchant platform. Moreover, our products and services are more detailed, personalized and three-dimensional. From all-round store operation, brand marketing, digital marketing, visual design, customer service hosting, small program service and new retail, we can help more businesses reach the target customer base accurately. At present, it has successfully built stores with monthly sales exceeding 100 million, winning the trust of enterprises with over 5000+ brands. The service scope includes Taobao, Tmall, JD.COM, Pinduoduo, social shopping malls, new retail and other well-known domestic e-commerce platforms. In recent years, with the development of digitalization, Julian has been making continuous progress and changes. With more than ten years of big data operation capability, it has continuously helped and witnessed the growth of millions of small and medium-sized e-commerce enterprises, and gradually promoted the digital transformation of global brands. The new gameplay of traffic creates demand. How does multi-touch occupy more traffic highlands in traditional traffic positions? Julian chose to establish a full link closed-loop marketing link, through a variety of marketing mix marketing, natural traffic+paid traffic+activity traffic+content marketing closed-loop four links. Carry out global user operation and value mining and store brand recycling construction, which means that product definition, product operation mode and service system construction mode will be completely innovated. "From customer group positioning, visual display, product browsing, product collection, store search and other multi-data insights, intuitively formulate consumer operation models for businesses; Make the whole brand image and marketing decision of the store more in line with consumers' wishes. Compared with the long-distance marketing in the past, the new traffic gameplay can measure every contact that has an impact on consumers. At the same time, it also adjusts more suitable weight marketing according to the attributes and characteristics of different industries to help us make a choice quickly. In fact, in the wave of digital marketing, marketing is no longer just a single link. As a marketing component, it provides a set of digital solutions for brands to help achieve the operational effect of data empowerment. Relying on combined marketing, Julian helped millions of users quickly break through the bottleneck of traffic increment through combined marketing this year. In the future, Julian will achieve marketing reach more accurately, make e-commerce operation simpler and more efficient, not only meet the needs of merchants, but also predict and create demand for the target customers of merchants. Only in this way can we achieve personalized communication with Qian Qian's 100 million target customers and meet the ever-changing market demand. Infiltrate multiple dimensions to expand channels and improve efficiency. In the fierce era of grabbing traffic dividends, multi-dimensional penetration will provide businesses with multi-channel marketing and distribution, penetrate the full consumption scene of target customers, and directly reach customers with personalized marketing, while precipitating more traffic inside and outside the store, building a closed-loop link marketing that is conducive to the development of stores, transforming traffic-centered into linear delivery logic centered on consumer operations, and quickly stimulating the consumption behavior of target customers. At the same time, through the operation of consumers, it helps enterprises to better interact with consumers from a unified perspective and improve the effectiveness and efficiency of store marketing. In the torrent of the times, Julian will continue to use professional full-link data marketing, constantly subvert the tradition, break the tradition, upgrade the innovation of the operation mode, show the brand output and reach the customer base with a novel marketing perspective, realize the global empowerment of merchants, and help merchants achieve comprehensive changes in sales promotion.