When I visited Tommy for the first time, I felt that he was a designer with a unique sitting posture. He loved to lean on the armrest of the sofa and talk to you.
43 years old, 1980, studied under the famous designer Jin Daiqiang. 14 years ago, he founded his own "Li Yongquan Design Exhibition" and transformed into a brand designer in 1996. His design is full of commercial meaning, and he never values the artistic style of his peers: "We are not artists, we must do things very commercially. The case that comes up to the guests must meet the needs of the guests, instead of throwing arrows indiscriminately to see which target is hit. "
Li Yongquan's studio is full of different kinds of books. He likes Huang's Man of the Hour and San Mao's Notes on the Scarecrow. He has a wide range of interests, which has nothing to do with the scope of work. His clients include magazines, telecommunications companies and even singers. "Success or failure, the product itself is very important. If this product is rotten, it is useless for you to find anyone. " Therefore, Li Yongquan stressed the need to determine the plasticity of the product first, and then look at the boss.
Maxim's Wash the Bottom
All the brands made by Li Yongquan are deep-rooted big brands.
"Maxim's image is too old and should be washed. First of all, we must make it young and modern, plus some humanization, so that customers will not have a sense of distance in the store. "
"The design of Maxim's fast food restaurant was two years ago, when Hong Kong people were in a bad mood. Because of the bad economy, many people are unemployed, so I hope to create an environment where guests can relax. "
Therefore, Li Yongquan changed the English logo of Maxim's to Maxim's with a blue heart-shaped logo on the font. The decoration in the store is mainly cyan, and the walls are covered with smiling photos and posters. He also came up with a slogan: "Smile everywhere, life needs it."
Que Ning Moran
Li Yongquan thinks that a distinctive image is very important for brand building, just like McDonald's. No matter where you drive, local people will know that this is an authentic McDonald's. Because the decoration pattern is consistent with the taste and style of the food, Li Yongquan emphasizes the consistency of the stores.
Therefore, he is more cautious when choosing customers. Even if some famous brands in Hong Kong come to the door, he will refuse the business if he thinks it is not feasible after weighing. Recently, he refused to cooperate with Xu Liushan. "It just wants to enter the mainland market, but it is unwilling to make any changes. Its traditional style doesn't work on the mainland. " Li Yongquan said airily that he didn't miss the big deal at all.
Idleness equals zero.
Li Yongquan's schedule is always full, and his free time is equal to zero. He has traveled all over Hong Kong, mainland China, Macau and Japan. Stay in Hong Kong on weekdays and travel on weekends. Sometimes his work is too heavy. He simply went to Macau to play racing on weekends to decompress.
The daily schedule is dense, so he is still a "grass without a name." Although there were more than a dozen girlfriends, the longest record lasted only four years. The reason for breaking up is that he is too busy to spend time with them. "I won't say that I am great enough to give up love for work, but work makes my road to love more difficult."
Text/Fan Huahui News