Positioning.
First of all, make clear your enterprise positioning, product positioning and content positioning.
What kind of company are you, what products do you make, and what role do you want your new media platform to play? If it is a product promotion, then you can make a hundred numbers, headline numbers and so on.
If you want to bring goods, then you should consider WeChat official account (applet), Little Red Book, Tik Tok and so on.
Budget.
Clear your position and direction, then you have to be clear about one thing, that is, the budget. The budget includes all the expenses of the whole team. From personnel expenses to promotion budget and so on. Budget is the decisive factor to support team development.
With a clear budget, you can decide how to promote, how to promote, and staffing.
Staffing.
Determine the content positioning, define the budget, and determine the staffing according to these specified operating plans and specific operating plans. Then you can recruit people or transfer suitable people from other departments to carry out the work.
The new media operation team usually includes the following personnel: copywriting planning, new media operation, paid promotion, design artists.
Some companies will promote individual planning to SEO, so the specific situation is treated specifically.