Youku is a video platform founded by Gu Yongqiang on June 2 1 2006, and officially launched on February 2 1 2006.

Website function

Positioning: a technology company with perfect integration of entertainment and technology.

Slogan: The world is cool.

Mission: Let the world enjoy happiness, wisdom and touch.

Vision: Internet content industry leader, creator of good memories of global users, and enterprise with high happiness and innovation index.

Commitment: entertainment and cool experience

Personality: sunny, energetic, interesting, new player.

Benefits: fine content, humanized experience, wisdom recommendation and entertainment interconnection.

Product service

As a domestic digital entertainment platform, Youku's content system consists of four head content matrices of drama series, variety shows, movies and animation, and eight vertical content groups of information, documentary, culture and finance, fashion life, music, sports, games and self-channel, and it has the largest content library in China.

bilibili

Bili Bili, English name: Bili Bili for short, is now a highly concentrated cultural community and video platform for young people in China. The website was established on June 26th, 2009, and was affectionately called "Bili Bili" by fans.

Content ecology

There are 15 content partitions in Bili Bili, including animation, cross talk drama, national innovation, music, dance, games, knowledge, life, entertainment, ghosts and animals, fashion, screening hall and so on. Life, entertainment, games, animation and technology are the main content categories, and live broadcast, game center, peripheral business sections are set up.

Iqiyi? ? Is an online video website founded by Gong Yu on April 22nd, 20 10.

Brand concept

The brand concept of iQiyi is "Enjoy quality", and English: "Always fun, always beautiful".

The word "enjoy quality" accurately expresses the management concept of iQiyi's high pursuit of quality. Iqiyi, as the first company in China to make genuine HD video playback platform, will achieve the ultimate "quality" from many aspects, such as smooth viewing experience, high-definition visual effects and intimate sharing feelings, so as to satisfy users' life pursuit of "enjoying quality".