The MG 4S store also quickly clarified that it had dealt with the relevant marketing managers seriously. In addition, in line with the concept of honest management, I am willing to really take out a car and sell it at the price of 1.298 million yuan. It really sounds like the conscience of the industry, but who would have thought that there was a new video the next day, in which the original aggressive aunt became cheerful and happy. Is posing, finally attracted the attention of the relevant departments, investigation and evidence collection. Some people think that MG 4S stores are too good at acting, but in fact, this is just a tour of MG's marketing skills. Just over a month before 13 yuan bought a car, the news that a modified car was soaring on the high-speed rail was also on the hot search. A black car kept pace with the running high-speed rail for a minute. Shortly after the news came out, Mingjue jumped out and claimed his car. There is deep pride in his words.
Moreover, Mingjue said that he was law-abiding, but his body was honest. He also paid for a hot search. Careful netizens found that the publicity slogan of the MG was printed on the car body. It turns out that this is another self-directed and self-acting marketing event. Faced with the doubts of netizens, MG simply stopped playing, directly sponsored a high-speed rail, and then released a new model, the MG six-seat high-speed rail version.
In addition, MG has a lot of black history in marketing. Before MG put forward a concept called running hormone, it didn't take long to provoke Mazda, saying that Mazda had copied its own design. When Mazda finished, he pointed the finger at the mid-range exhaust modified by Super Run's remote private domain, which became a hot spot for MG Six, and there was a reduction in distribution that shocked consumers. After the publicity, a lot of configurations were listed, and they were all gone. They were on official website.
The reason why MG is keen on such inferior marketing means is to start from its development history. MG, which originated in Britain and was founded in 1924, has a long history in the automobile industry. In 1970s, Britain suffered from the cold winter of automobile industry, and MG was not spared. She lived a vagrant life, changed countless dads, and even directly sold other people's cars with different logos.
In 2006, MG had a new father. This time, it's Blue Whale Automobile Group, MG, which has the name of China. A year later, SAIC acquired Lan Qi and became the new father of MG. In the eyes of many people, SAIC just bought an empty shell. At that time, MG didn't have any bright products and car technology. MG is also in a hurry, and you can't keep up with the product. What should I do? I can only rely on hot marketing, and I will rub whoever has the heat. It doesn't matter after all these years of humiliation.
In fact, in the automobile industry, it is always based on products. As long as the car is well built, customers will naturally buy it. Instead of trying hard to sell these flashy and vulgar words, it is better to spend more time studying how to do a good job in the car.