20 10 Taiwan Province Gongcha International Co., Ltd. brought its Gongcha brand to the mainland, set up Yangyanghao Company as its operation headquarters in Chinese mainland, and obtained the right to use the existing trademark of Yangyanghao Gongcha.
In order to increase brand awareness, this group of trademarks chosen by Yangyaohao Company is obviously carefully designed. The trademark consists of three parts, that is, the word "Gongcha" in the seal script font is written vertically, surrounded by an outer frame, and the pinyin "Gongcha" is printed under the frame; Under the tribute tea combination trademark, there is a four-scented tea cup (hereinafter referred to as "scented cup"); On the left side of the word "tribute tea", there is also a sign on the map of Taiwan, with the three Chinese characters "Yang" embedded in it. In addition, Yang Yang Company registered Xiangyi Cup as a trademark separately.
With this unique set of trademarks, Yangyanghao tribute tea has mushroomed in the mainland. In less than 1 year, more than 270 self-operated and franchised stores have been established in Chinese mainland. Its rapid development has warmed up the mainland tribute tea beverage market. No one can tell when it started. Many tribute tea shops with different names, such as "Ke Yu" and "Punian", appeared in the streets and major business districts.
In order to prevent other merchants from "quoting their own trademarks", Yangyanghao Catering Management (Shenzhen) Co., Ltd. (hereinafter referred to as "Yangyanghao Company") has filed a lawsuit against many enterprises since 20/00/4.
Among them, the most interesting is the lawsuit of tea and Yu. After the judgments of the first and second trials, Everything Good Company finally won the case. Up to now, Yang Yaohao Company still has a series of prosecution cases pending.
These tribute tea shops all claim to be tribute tea from Taiwan Province Province, and they are highly similar to Yangyanghao tribute tea in trademark graphics, shop decoration style and product types.
Some of them are just across the street from Yangyanghao Gongcha. Almost identical tribute tea trademarks are printed on the signboards of the two stores, and even the slogans under the trademarks are tacitly different-the latter is "Taiwan Province Province tribute tea, world-class tea" and the former is "Taiwan Province Province tribute tea, world-class tea". The biggest difference that consumers can distinguish is that the three small characters "yanghao" in the lower left corner of the signboard have been replaced by other names.