Business counselor Pang, US Embassy in China: The Los Angeles Olympic Games is a turning point in the history of the Olympic Games. Los Angeles is the only bidding city for the 23rd Olympic Games, but it is from Los Angeles that the Olympic Games is no longer a burden for the host city and country. Olympic marketing did play a role. Peter Ueberroth, a business genius, creatively put forward the new concept of "keeping the Olympics with the Olympics". Through its effective operation, the Los Angeles Olympic Games achieved a historic profit breakthrough of $250 million. By the time of the Atlanta Olympic Games, the Olympic market had developed better. The Atlanta Olympic Games is almost entirely held by commercial operation, which proves that the Olympic Games has become the biggest cake in the sports market.
The characteristics and greatest success of the American Olympic Games are good commercial operation, including TV broadcasting rights, ticket sales and sponsored programs. When we mention the lesson, we will all think of the Salt Lake City Winter Olympics. There have been some troubles in the preparatory stage of the Olympic Games (the bribery scandal in Salt Lake City), and the financial management of our Olympic Committee still lacks transparency, which Beijing needs to learn and pay attention to. But I believe that the Salt Lake City Winter Olympics itself is very good, and Romney, the chairman of the organizing Committee, performed very well.
Seoul, Korea, 1988
1988 The Seoul Olympic Games made the world approach Korea for the first time, and the good manners shown by Koreans in the competition left a good impression on people. South Korean officials have also publicly stated that hosting the Olympic Games has greatly improved the national quality and stimulated and enhanced the patriotic enthusiasm of Koreans. According to statistics, during the Olympic Games, more than 27,000 volunteers provided services for the competition.
In fact, Korea has advocated Confucianism and etiquette since ancient times and has a good social fashion and etiquette foundation. Before and after the Olympic Games, such etiquette education has been strengthened as never before. The Korean people, especially teenagers, have undoubtedly been well influenced.
What is particularly rare is that the government has made great efforts in subtleties. For example, encourage people to say hello in the elevator first, give way ten times a day, cultivate traffic civilization, and smile and thank others for their courtesy. There are manners such as listening to others and refusing to swear.
In family etiquette education, adults' behavior habits have a subtle influence. Therefore, focusing on family etiquette, filial piety, harmony and consideration for others have become the focus of Korean family pre-competition education. In order to let adults lead by example, before the Olympic Games, South Korea launched nationwide "order education, cordial education and clean education" activities. When adults maintain order, children will naturally follow suit, from politeness spirit, etiquette form to practical action, imperceptibly, pushing civilized manners in the direction of system, habit and culture.
In addition, the Korean media also contributed. In order to make citizens polite, Korean TV stations broadcast a one-minute public service advertisement every day, calling on family members to watch it together. Among them, many advertisements are like this: "My kindness is the smiling face of the whole society, clean streets are like happy faces, enthusiasm for foreign guests is the shortcut to success, the celebration is only a moment, my heart will last forever, and the success of the conference makes my personality successful."
During the Seoul Olympic Games, South Korea's slogan at that time was: "Modesty, proper language and correct posture". Before the Olympic Games, the education department has formulated the etiquette that should be observed in corridors, stairs, canteens, shops, sports fields and other public places, emphasizing thrift, honesty, temperance, etiquette, responsibility, filial piety and order. The school also teaches students to line up wherever they are, not to disturb others in public places where people gather, not to make loud noises, to keep clean and so on.
During the Olympic Games, although there were many spectators in the stadium, there was basically no garbage in the stands, which left a deep impression on many people. Before the competition, the school also introduced the popular culture and living habits of the participating countries to the students. In order to cheer with the cheerleaders of the participating countries, the school organizes students to learn the languages of the relevant countries. In order to be a good guide for foreign friends, the school also organized "know your surroundings" activities to let students know about hospitals, banks, post offices, specialty restaurants, inexpensive shops, hotels and scenic spots around them.
According to statistics, the net income of the Seoul Olympic Games is at least 400 million dollars, and the hosting of the Olympic Games has greatly changed Seoul.
Sydney, Australia
The spirit of the 2000 Sydney Olympic Games
After Sydney entered the preparatory period of the Olympic Games, the "2000 Sydney Olympic God" advocated by the Olympic Organizing Committee was carried forward in Sydney and even Australia. Almost all Australians are full of enthusiasm, support and participation in the Olympic Games, which is the most successful part of this Olympic Games.
Australians love sports and take an active part in sports. Therefore, they achieved an excellent result of 12 gold, 25 silver 17 bronze in this Olympic Games, ranking fourth in the rankings, which is also the best result Australia has achieved in previous Olympic Games.
In Sydney, Australian audiences like to watch track and field competitions as well as swimming.
Tournaments are "unpopular" events such as handball, weightlifting and water sports. They are also very enthusiastic, go all the way to see it, come on. According to the announcement of the Olympic Organizing Committee, the ticket sales rate of this Olympic Games is as high as 92%, which not only exceeds the 82.7% sales rate of the Atlanta Olympic Games, but also sets a record for the ticket sales rate of the Olympic Games.
At the crucial moment of the decisive battle between Australian athletes and athletes from other countries, so did the Australian audience.
Athletes from other countries who may achieve good results are encouraged. In the men's long jump, Australian athlete Tao Lima jumped 8.49 meters with the cheers of the audience. Only the last jump of Cuban athlete Petrizo was left. At this time, the audience broke into warm applause. It was with the encouragement of the Australian audience that Pei jumped out of his best result of 8.55 meters and overwhelmed Tao to win the championship. Even when they saw their athletes being sent off by the referee when they were only 200 meters away from the finish line in the women's 20-kilometer race, they accepted the fact frankly and respected the referee's penalty. The performance of the Australian audience greatly moved IOC President Samaranch. He said many times that the Australian audience really understood how to watch the games and truly embodied the Olympic spirit.
The 46,000 volunteers who participated in the Olympic service also fully demonstrated the Olympic spirit.
Carry forward. They come from all walks of life, giving silently and asking for nothing in return. At the Central Railway Station, the task of volunteers is to guide the audience to get on the bus in an orderly manner. Therefore, they can't even get close to the side of the competition venue and watch the TV broadcast, but they are willing to work wholeheartedly for the Olympic Games.
Innovation makes the Olympics full of charm.
The designers of the opening and closing ceremonies of this Olympic Games are ingenious and ingenious.
It gave the whole world a refreshing surprise.
Torch platform is very important for previous Olympic Games. According to this, Australia is surrounded by the ocean.
Because of its geographical characteristics, the designer arranged to light the flame from the water, which means that the Olympic spirit is evergreen in water and fire. The main torch is designed as a flying saucer, echoing the "Milky Way Starry Sky" at the closing ceremony.
At the closing ceremony, the F11fighter plane passed over the platform of the flame, and the flame was extinguished, and it was taken to the boundless space, symbolizing that the Olympic spirit shines on the universe. At the same time, from the Olympic Stadium, fireworks were set off in 46 places along the Baramata River to the Sydney Bay Harbour Bridge, forming a "lightning river", as if it had returned to the world from the Milky Way. What a rich imagination! What a beautiful mood! Everyone present can't help cheering for the Olympic Games.
At this Olympic Games, many Olympic records have been refreshed, which is also the introduction of technology into competitive sports in Australia.
The result of education. Thorpe, a famous Australian athlete, took the lead in using the "shark swimsuit" and won three gold medals. Freeman, the women's 400-meter champion and Australian native athlete, wore a "space running suit" and also appeared in the Olympic track and field for the first time. Innovation gives athletes more room to play.
The traffic problem of the Olympic Games has always been a headache, and it is also the reason for the success of the Olympic Games.
One of the keys. For the first time, the Sydney Olympic Games built the subway into the Olympic Park, which was connected with the Olympic venues and extended to Sydney's transportation network extending in all directions. According to the huge crowd of the Olympic Games, organizers prohibit private cars from entering the vicinity of Olympic venues, minimize the use of public transport and leave ground space for pedestrians. Most spectators enter and leave the competition venues by subway. The computer-controlled subway runs between the Olympic Park and the nearby bus station, so the traffic will be smooth all the time during the Olympic Games.
"Sydney model" makes the Olympic Games full of vitality.
There are many criticisms about the Atlanta Olympic Games, which are tainted with commercial color. The Sydney Olympic Games banned unfair business practices during the competition, set up advertisements full of commercial flavor in the competition venues, and at the same time adhered to the laws of market economy, trying to combine government planning with enterprises hosting the Olympic Games. This hosting policy, known as the "Sydney Model", has given new vitality to the Olympic Games. Sydney Olympic Games has achieved the goal of shaping the city's international brand. Before the Sydney Olympic Games, Europeans generally believed that Sydney was just a rural area. The Olympic Games has made Sydney's unique and beautiful scenery and modern image world-famous. The capabilities of the country, the city and related industries have been widely recognized, and the happy and friendly Australian people are known to all countries. This has greatly improved the cultural and economic development environment of Sydney and comprehensively promoted the internationalization process of the country and the city.
The athletes' village of Sydney Olympic Games is the best in previous Olympic Games, but it is the best in this event.
The Organizing Committee of the Games didn't pay a penny, and the New South Wales government only granted a piece of wasteland to the developer according to the policy, and the development company invested and developed it into a residential area. The development company signed a contract with the Organizing Committee of the Games to ensure free, high-quality and timely housing for athletes. After the Olympic Games, 80% of the houses in the athletes' village have been sold. Not only did the developers make money, but the organizing Committee also got a considerable income. According to Knight, Chairman of Sydney Olympic Organizing Committee, the total box office revenue of this Olympic Games is 376 million US dollars, and the profit of souvenir sales is 2130,000 US dollars. The organizing committee has received 400 million US dollars in sponsorship, totaling 989 million US dollars. According to the statistics of the International Olympic Committee, the above three items only account for 28% of the total market revenue of the Olympic Games. The TV broadcast income of this Olympic Games is1900 million US dollars, and the sponsorship income is 550 million US dollars. According to the regulations, 70% of the project income of these two international Olympic committees will go to the Olympic Organizing Committee and the Australian Olympic Committee. Therefore, Australia's total revenue from hosting the Olympic Games is expected to reach $2 billion. After deducting investment, it is a foregone conclusion to achieve a balance of payments and a slight surplus.
Besides, the Olympic Games will bring some long-term benefits to Australia. For example, Olympic tourism in Australia.
During the period, the income was 880 million US dollars. According to the forecast of the Australian Tourism Board, the tourism effect brought by the Olympic Games will make Australia attract 22 million overseas tourists in the next four years, and its income will exceed10 billion US dollars.
Athens, Greece, 2004
Denis oswald, Chairman of the Coordination Committee of the 28th Olympic Games of the International Olympic Committee and President of the International Summer Individual Sports Federation, summed up seven experiences in successfully hosting the Athens Olympic Games in his speech at the closing ceremony of Athens.
Oswald said, the first thing is to have a very clear goal and concept of Olympic preparations. The second is to establish a strong team spirit and establish good communication and cooperation with the government and the International Olympic Committee. The third is to maintain a good information release mechanism, so that all parties involved in the preparations for the Olympic Games can fully understand the preparation information including transportation, accommodation, security and so on, so as to avoid misunderstanding. Fourth, give full play to the role of partners and learn from the successful experience of previous Olympic Games. Fifth, make full use of cultural activities such as the torch relay to spread the Olympic spirit to the maximum extent and make it deeply rooted in the hearts of the people. Sixth, fully integrate the strength and resources of all parties. Seventh, all preparations should be started as early as possible so as to have enough time to deal with unforeseen difficulties.
Mrs. Angelou Pross: The countries and regions that participated in the Athens Olympic Games were the most, and the athletes and journalists who participated in the reports were also the most. We carried out the global torch relay for the first time, and the torch also came to Beijing. We also have the largest number of volunteers in Olympic history. In Greece, the total population is less than120,000, and we have 60,000 volunteers.
Attachment: the profit model of five consecutive championships/39/95/news210159539. shtml