I am from Haier.
Haier concept
1, the concept of survival
Always trembling, always walking on thin ice
2. The concept of employing people
Everyone is talented, and horse racing is not like a horse.
How many somersaults and stages can you take?
3. The concept of quality
Excellent products are made by excellent people.
High standard fine live zero defect
4. Brand concept
There are no well-known brands in China.
If you do well at home and don't enter the international market, then the advantage is temporary.
Capital is a ship's license, sailing enterprises are people and culture is the soul.
5. Marketing concept
Sell word of mouth before selling products.
6. The concept of market competition
Fight a value war instead of a price war.
7. The concept of competition
Floating boat method: as long as it is better than competitors, half-financing is ok; As long as you are ahead of your competitors, you can take the initiative.
8. Market concept
Create market: only the idea of off-season, no off-season market; Only weak creativity, no weak market.
9. Export concept
Easy first, then difficult.
First, it entered the developed countries to create famous brands, and then it entered the developing countries with the trend of high-rise buildings.
10, concept of capital operation
The east shines, and the west shines.
1 1, Haier's concept of technological transformation
There is a market first, then a factory is built.
12, the concept of technological innovation
Create a new market, create a new life, the problem of the market is that we create new topics.
13, service concept of functional work
Your satisfaction is our working standard.
What do you mean by other developments? Do you mean your development space in Haier or Haier's development direction?
Personal development space in Haier depends on personal specialties, and Haier will make corresponding development plans according to personal specialties. As for Haier's development direction, it is to be the world's first home appliance brand.
What are the operating characteristics of Haier?
Haier has developed from a loss-making small factory with collective ownership to an advanced group company in the world, and has been praised by the outside world as "the Long March of China's business circles". Entrepreneurs and managers of collective economy should have a deep understanding of Haier's corporate culture. In June this year, Tianjin Collective Economic Federation organized a delegation of 85 people to study Haier's business philosophy. Everyone thinks that Haier is the pride of China and the hope of the collective economy. Haier has too much experience. Learning Haier from practice, I feel that SMEs generally have no ability to build Haier in Europe and America, no funds to build industrial parks, no talents to engage in high technology, and no strength to engage in modern logistics ... It seems that Haier's business philosophy is more important in SMEs and collective economy. Learning ideas, ideas, methods and spirit. Haier's yesterday may be our goal today, and Haier's business philosophy today may be our goal tomorrow. Beginners of Haier's business philosophy, from shallow to deep, the top ten Haier business concepts are introduced as follows:
Haier's business philosophy. The key to the development of Haier enterprises is to have a good idea.
1984, the output value of Haier was 3.48 million yuan, and the annual loss was 1.47 million yuan. Zhang Ruimin, who was ordered at the critical moment, was the fourth director. Without money to borrow everywhere, the enthusiasm of ingot workers can not be mobilized, the rules and regulations are not perfect, and the phenomenon of being late and leaving early is serious. Some employees even urinate in the workshop ... Haier began to produce refrigerators, implement brand-name strategy, pay close attention to quality, pay attention to quality first and pay attention to management. Haier has formed its core competitiveness in terms of operation, management, technology, talents and services, formed a dynamic system of rapid growth, and created a management and development model entrusted by the world.
Zhang Ruimin said that the key to the survival and development of enterprises is to have development ideas. Without a development idea, Haier's business philosophy will be difficult to develop in the fierce market competition. Without good ideas, an enterprise will have no way out, and the enterprise will decline. I feel that what all enterprises lack is not daily management, but foresight and thinking, that is, the general manager's ability to find problems, seize opportunities and carry out strategic management with J business philosophy.
Haier's business philosophy II. Haier's Quality Consciousness
Zhang Ruimin said: No quality; There is no Haier today. If we hadn't paid attention to quality then, Haier wouldn't exist today. Grasping quality management is to do a good job in human management and "three circles" management, starting with the change of ideas.
Haier's business philosophy puts forward that "defective products are waste products". Haier products do not engage in first-class, second-class, third-class and inferior products They think that a defective product is impossible to be competitive and irresponsible to users. 1985, Haier called all employees in the factory to smash 76 unqualified refrigerators with tears. This heavy hammer has played a deterrent role, making all Haier people realize that as long as the products are defective, they can't leave the factory, thus establishing quality awareness among employees. At that time, the monthly income of Haier employees was only 500-600 yuan, and there was a shortage of funds. Some employees asked whether to give these refrigerators to related households, but Zhang Ruimin said that whoever gave them would say that Haier was of poor quality, and giving them to others would ruin the relationship. So, before they destroyed it, they wrote out the defects on each refrigerator and the responsibility for the defects. This ensures that each process does not produce inferior products, and the post personnel will be deducted 100 yuan, so that quality management can be truly implemented in action.
Haier's business philosophy. Haier's brand awareness
Zhang Ruimin said: Enterprises without famous brands can only process products for others. Without its own famous brand, there is no enterprise, no market, no market economy.
What is a famous brand? Haier believes that famous brands are not tested and evaluated by the * * * department. Famous brands can only be produced in the market, and there should be no concept of famous brands within enterprises. According to the national regulations, no scratches can be seen within half a meter, and the surface of the refrigerator is qualified. Haier insists on looking carefully, and it is only qualified if you can't see the scratches.
Haier's business philosophy: whoever sells fast, sells much and sells expensive in the market is a famous brand. As a manufacturer, we should always think about getting more benefits, but we should also think about meeting consumers' demand for product value to the maximum extent. Meeting the needs of both parties is the normal market behavior. As an enterprise, we must go to the market to see if our products are really popular and good.
Haier's business philosophy puts forward "selling reputation first, then selling products" ......
What is Haier's corporate culture?
First, the connotation of Haier corporate culture
Haier culture is a kind of values, the core of which is innovation. It is a cultural system with four characteristics that was produced and gradually formed during the development of 16 Haier. Haier culture is guided by concept innovation, guaranteed by strategic innovation and aimed at market innovation. With Haier from scratch, from small to large, from big to strong, from China to the world, Haier culture itself is constantly innovating and developing. The general recognition and active participation of employees is the biggest feature of Haier culture. At present, Haier's goal is to create a world famous brand in China and win glory for the nation. This goal perfectly combines the development of Haier with the personal value pursuit of Haier employees. Every Haier employee will fully realize his personal value and pursuit in the process of realizing the great goal of Haier's world famous brand. Haier culture is not only highly praised by domestic experts, but also included in the MBA case base by world-renowned universities such as Harvard University.
Second, Haier spirit and Haier style
Haier spirit: dedication to the country and pursuit of Excellence
Haier style: quick response, immediate action.
Third, Haier concept.
1, the concept of survival
Always trembling, always walking on thin ice
2. The concept of employing people
Everyone is talented, and horse racing is not like a horse.
How many somersaults and stages can you take?
3. The concept of quality
Excellent products are made by excellent people.
High standard fine live zero defect
4. Brand concept
There are no well-known brands in China.
If you do well at home and don't enter the international market, then the advantage is temporary.
Capital is a ship's license, sailing enterprises are people and culture is the soul.
5. Marketing concept
Sell word of mouth before selling products.
6. The concept of market competition
Fight a value war instead of a price war.
7. The concept of competition
Floating boat method: as long as it is better than competitors, half-financing is ok; As long as you are ahead of your competitors, you can take the initiative.
8. Market concept
Create market: only the idea of off-season, no off-season market; Only weak creativity, no weak market.
9. Export concept
Easy first, then difficult.
First, it entered the developed countries to create famous brands, and then it entered the developing countries with the trend of high-rise buildings.
10, concept of capital operation
The east shines, and the west shines.
1 1, Haier's concept of technological transformation
There is a market first, then a factory is built.
12, the concept of technological innovation
Create a new market, create a new life, the problem of the market is that we create new topics.
13, service concept of functional work
Your satisfaction is our working standard.
Four, Haier's three principles of the market
1, keep a close eye on the market and create a good reputation.
2. Never say "no" to the market.
3. Complaining is complaining.
V. Haier's innovative ideas
1, resource theory
It's not how many resources an enterprise has, but how many resources it uses.
2. Source theory
Everyone has a market. Everyone is a market.
Step 3 synthesize
Market integration is Haier's core competitiveness.
4. Fame
What Haier wants is market reputation.
Step 5 eat "Huck fish"
Eating "Huck Fish" is an image metaphor for Haier's merger and expansion.
6. Domestic instability is not hot abroad.
Without the competitiveness of the domestic market, enterprises can't really enter the international market. If you only do a good job in the domestic market and do not enter the international market, your advantage is temporary.
7. The "three threes" of Haier's internationalization
( 1)3/3
One third of domestic production and domestic sales.
One third of domestic production and overseas sales.
One third of overseas production and overseas sales.
② Trinity
Technology development center, production base and trading company implement the trinity of design, manufacturing and marketing.
(3) Three integrations and one innovation
Financing, intelligence, culture and creating world famous brands.
Sixth, the imagery language of Haiyun.
1, image language: always sincere
2, all kinds of product image terms:
Haier refrigerator is for you.
Haier air conditioning will hit a new high.
Haier freezer creates taste
Haier washing machine is specially designed for you.
Haier computer creates for you.
Haier color TV has unlimited scenery.
Haier water heater is based on safety.
Haier electrician has a relaxed housework.
Haier CITS Cheng Xin Xiang ju
Haier software has unlimited innovation.
Haier commercial air conditioning inherits the new trend of the times.
Seven. Haier banner image identification mark
......
What is Haier's brand concept?
Brand concept
There are no well-known brands in China.
If you do well in the domestic market and don't enter the international market, then the advantage is temporary.
Capital is a ship's license, sailing enterprises are people and culture is the soul.
What is Haier's business philosophy?
Control system of Nissin. . Management methods of oec. .
What is the business philosophy?
The so-called business philosophy is the basis for managers to pursue enterprise performance, and it is the confirmation of the values and correct business behaviors of customers, competitors and employees, and then on this basis, the basic ideas, scientific and technological advantages, development direction, common beliefs and business objectives pursued by enterprises are formed.
Business philosophy is a systematic and basic management idea. Management activities should have a fundamental principle, and all management should be carried out around a fundamental core idea. Business philosophy determines the business direction of an enterprise, which is the cornerstone of its development and also its mission and vision.
Haier's service concept
Sell reputation before selling products: quality is the life of products, reputation is the foundation of enterprises, product qualification is not the standard, customer satisfaction is the purpose. Marketing is not "selling" but "buying". It is to establish product reputation by selling products and "buying" user loyalty. Floating boat method: as long as it is better than competitors, "semi-cultivation" is also possible. As long as you stay ahead of your competitors, you can take the initiative in the market. Only the idea of off-season, not the market in off-season: Haier believes that the business goal of an enterprise should be to be close to the market, and the most important thing is to develop the market and create new markets, so as to guide consumption and lead the market. The unchangeable law of the market is always changing: we should constantly improve our goals according to the rapidly changing market. Create the future: creating emotions means being full of * * * feelings about work; Is to constantly meet the individual needs of users; Is to do things with your heart, make products with your heart, and be a user with your heart. Haier people have been creating impressions, as an expert from the internationally renowned consulting firm Rand Company said: "In the process of Haier's internationalization, we will definitely open a bright future with a brand image that constantly creates impressions, is highly cohesive and constantly innovates!" Users are always right: 1995, Haier put forward "star service" with the aim that users are always right. That is, the user is a parent of food and clothing. As long as they can constantly provide users with the most satisfactory products and services, users will bring the best benefits to enterprises. The problem of market is the theme of our innovation: the connotation of "creating market" is not limited to competing for share in the existing market, but creating new markets with our own advantages. Enterprises should be good at redoing "a piece of cake" and lead the market by creating new markets and guiding consumption. Keep a close eye on the market and create a good reputation: keep a close eye on the changes in the market, even find the needs of users before the market changes, meet or even exceed the needs of users at the fastest speed and create a good reputation.
Haier's corporate culture
The core of Haier culture is innovation. It is a characteristic cultural system that has emerged and gradually formed during Haier's 20-year development. Haier culture is oriented by concept innovation, oriented by strategic innovation, guaranteed by organizational innovation, means by technological innovation and aimed at market innovation. With Haier from scratch, from small to large, from big to strong, from China to the world, Haier culture itself is constantly innovating and developing. Employees generally believe that active participation is the biggest feature of Haier culture. At present, Haier's goal is to create a world famous brand in China and win glory for the nation. This goal perfectly combines the development of Haier with the personal value pursuit of Haier employees. Every Haier employee will fully realize his personal value and pursuit in the process of realizing the great goal of Haier's world famous brand. The maturity of man lies in the maturity of thought. The maturity of entrepreneurs lies in the conceptual system formed on the basis of practical experience. All successful entrepreneurs are management philosophers. Ai Feng, a famous economist, wrote a preface for Zhang Ruimin's words, entitled: Without philosophy, you can't see Haier clearly. Ai Feng appropriately evaluated Zhang Ruimin with philosophy. Zhang Ruimin was the first China entrepreneur to be on the Harvard rostrum. He used Haier's outstanding performance and brilliant business philosophy to let the world know about China enterprises and successful Haier culture. This event is of great historical significance in the history of enterprise management in China. It shows that China enterprises can make contributions to the world in enterprise management as long as they innovate. Haier's enterprise spirit and work style are the unchangeable enterprise language. Higher goal is Haier's consistent enterprise pursuit. 1, "Everyone is a talent, and horse racing is not like a horse". How many somersaults can you turn and how big a stage can you build? What is lacking at present is not talent, but the mechanism to produce talent. The responsibility of managers is to create innovative space for each employee through the construction of "racetrack", so that each employee can become an independent SBU. Specifically, the horse racing mechanism includes three principles: first, fair competition and meritocracy; Second, the position is suitable for its ability, and people do their best; The third is rational flow and dynamic management. In the employment system, a set of "three positions coexist and change dynamically" mechanism is implemented for excellent employees, qualified employees and probationary employees. In the cadre system, Haier classifies and assesses middle-level cadres. Each cadre's post is not fixed and will rotate when it expires. The essence of Haier's human resources development and management is to give full play to everyone's potential ability, so that everyone can feel the competitive pressure from the enterprise and the market every day, and can turn the pressure into the driving force of competition. This is the secret of sustainable development of enterprises. 2. Combination of authorization and supervision Haier Group has formulated three regulations: the position should be controlled, the promotion should depend on competition, and the post should be rotated upon expiration. "Control" has two meanings: first, cadres should be able to control themselves, restrain themselves and have a sense of self-discipline; Second, the group should establish a control system to control the direction and objectives of work and avoid making directional mistakes; Then there is financial control to avoid breaking the law and discipline. "Promotion depends on competition" means that the relevant functional departments should establish a clearer competition system, so that outstanding talents can follow this system, so that everyone can feel pressure and exert their talents to the extreme, so as not to bury talents. "Rotation upon expiration" means that the main cadres should have a term of office in a department, and then rotate the post in the department after expiration. This is to prevent cadres from working in a department for a long time, their thinking is rigid, and they lack creativity and vitality, resulting in no new situation in departmental work. The rotation system can also increase the training opportunities of young cadres, become generalists and cultivate more human resources for the future development of enterprises. 3. Talent, talent, Zhang Ruimin, CEO of human resources, analyzed what corporate talent is. He pointed out that talents in enterprises can be roughly divided into the following three categories from low to high: talents-these people want to work, but they also have some basic qualities, but they just need polishing. Enterprises should have input and desire to become useful. Talent-such a person can quickly integrate into the work and get started immediately. Human resources-such people can bring great wealth to the enterprise through their own efforts. For Haier, people who are easy to use are "talents". The embryonic form of "talent" should be "talent". This is a blank of "talents" and a "raw material", which requires enterprises to take time to carve. But in today's fierce market competition, the so-called "speed of life and death", we don't have this time. The development of "talents" is "the wealth of mankind". "Talents" are easy to use, but people who are easy to use do not mean that they can bring wealth to enterprises; As the minimum quality, "talents" agree with corporate culture, but with corporate culture, they may not be able to create value for enterprises immediately. Corporate culture alone is not enough, but also needs to be able to ......