Kapok is a unique flower in southern China. Its trunk is tall and straight. Every spring, kapok blooms before the leaves fall. These flowers are big, red and covered with branches. Seen from a distance, it is full of interest. In the eyes of southerners in China, kapok symbolizes noble personality, people praise and love her, and Guangzhou citizens also regard her as their city flower and totem.
China Southern Airlines Group Company chose kapok as the main content of the aviation emblem;
The emblem of China Southern Airlines Group Company consists of abstract red kapok set off by the sapphire vertical tail pattern of aircraft. The emblem is colorful, plump and generous.
China Southern Airlines Group chose kapok as the main content of the emblem. On the one hand, the company was established in the southern part of China. The emblem of kapok not only reflects the regional characteristics of the company, but also conforms to the love and praise of the people in the south for kapok.
Spirit of China Southern Airlines: Diligence, Pragmatism, Tolerance and Innovation.
Core values: CSAIR (customer first, respect for talents, pursuit of Excellence, continuous innovation, love of return).
Corporate mission: connect all parts of the world and create a better life.
Corporate vision: Building a world-class air transport enterprise with global competitiveness.