Corporate culture is the competitiveness of enterprises tomorrow. To further promote the development of enterprises and truly become first-class enterprises, we must rely on the strong driving force of corporate culture.
Throughout the world, successful enterprises must be supported by advanced corporate culture. Without excellent corporate values, entrepreneurial spirit and philosophical beliefs, even brilliant business goals cannot be achieved.
2. Enhance the cohesion and centripetal force of enterprises.
Excellent corporate culture provides employees with spiritual food that is healthy, uplifting, edifying and enjoyable, and can create harmonious interpersonal relationships and noble humanistic environment.
Employees work and live in a good corporate culture environment, do their best in their posts and make positive progress. Only in this way can a positive, harmonious, energetic and lively situation be formed. With such a high-quality staff, enterprises can adapt to the ever-changing new economic situation and grow stronger.
3. Strengthen internal constraints on employees.
To run an enterprise, we must first rely on the enterprise system, but the system always lags behind the development of the enterprise. There is always room for improvement, and sometimes it fails. So once the enterprise system fails, what will be used to restrain people's behavior? This is to make employees make fewer or no mistakes through the constraints of corporate culture and corporate values.
To a certain extent, corporate culture exerts a subtle influence on the way of thinking and behavior of employees, guiding and drawing employees to maintain a healthy mentality, pursue spiritual wealth, create a healthy atmosphere, prevent corruption, lead an honest life and be upright people.
4. Improve the economic benefits of enterprises.
As an advanced management function, the ultimate expression of corporate culture should be reflected in the business performance of enterprises.
American scholars John Cote and james heskett summarized the achievements of more than 200 enterprises after 1 1 year, and finally concentrated on the corporate culture and business relationship of 10 typical companies, which proved that corporate culture has a great role in promoting the operating efficiency of enterprises.
Extended data:
Problems in the construction of enterprise culture;
1, pay attention to the form of corporate culture and ignore the connotation.
In the process of corporate culture construction in China, the most prominent problem is to blindly pursue the form of corporate culture and ignore the connotation of corporate culture.
2. equate corporate culture with entrepreneurial spirit and break away from business management practice.
Corporate culture takes culture as the means and management as the purpose. This understanding is reasonable, because both legal person organizations and institutions belong to substantive organizations, which are different from the beliefs of the church. It should be evaluated according to the production and operation situation and certain performance. Spiritual factors certainly play an important role in the cohesion, production efficiency and development of enterprises.
However, this influence does not play a role alone, but permeates into the enterprise management system, incentive mechanism and business strategy, and plays a role together.
3. Ignore the innovation and personalization of corporate culture.
Corporate culture is a unique management mode of an enterprise under a certain cultural background, a personalized expression of the enterprise, not a standard unified mode, nor a slogan that caters to fashion. Throughout the corporate culture of many enterprises, all aspects are generally similar, but they lack distinctive personality characteristics and unique styles.
4. Politicization of corporate culture
On the walls of corridors, offices and workshops in many enterprises, slogans with sonorous wording such as "unity", "truth-seeking", "struggle" and "dedication" can be seen everywhere. These abused words can not truly reflect the value orientation, business philosophy, behavior and management style of this enterprise. Not to mention the * * * of all employees.
5. Stylization of corporate culture
Some enterprises regard corporate culture as singing, dancing and playing ball games. Therefore, dance halls, music teams and teams have been set up one after another, and the number of activities per month is set as a hard indicator to complete the construction of corporate culture, which is a superficial understanding of corporate culture.
References:
Baidu Encyclopedia-Corporate Culture Construction (the process of shaping corporate culture concept)