20 19165438+1October1,2019 Double Eleven Shopping Carnival officially started. JD.COM double 1 1 opening 14 second sales break 1 100 million; 1 minute 36 seconds turnover breakthrough 10 billion. 17: 06, and the turnover exceeded 57 1 100 million yuan.

Double Eleven Shopping Carnival was held in JD.COM on June 5438+065438+1October 1 1. At that time, the number of merchants and promotion efforts were limited, but the turnover far exceeded the expected effect, so June 5438+0 1 became the fixed date for holding large-scale promotion activities in JD.COM. Double Eleven has become an annual event in China's e-commerce industry, and gradually affects the international e-commerce industry.

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On June 20 1 1, JD.COM officially split its business. At that time, the marketing director of JD.COM proposed to change Singles Day into online shopping carnival, and officially launched Singles Day shopping carnival, making Singles Day a large-scale regular promotion activity every year.

20 13, 10, the trademark registration of JD.COM Shuang Yi, Double Eleven Online Carnival and Double Eleven Carnival was completed. On 20 14, 10, JD.COM announced to the media that the "Body Double" brand and retailers have actively participated in promoting its registered trademarks all over the country in recent years, such as booking holidays. Other e-commerce platforms can't directly use the "double A" label, and can only use "1 1.1"and "double11"instead.

Baidu Encyclopedia-Double Eleven Shopping Carnival