Confucius said, "Learning is not enough, but teaching is difficult." If you don't know enough, then you can reverse; Know the difficulties before you can stand on your own feet. "
You don't know your lack of knowledge until you learn, and you don't know your confusion until you teach. It means that only through practice can we constantly discover problems, improve ourselves and improve ourselves, especially in teaching. Through teaching practice and feedback, teaching methods are constantly improved to achieve the effect of learning from others.
Since the book club was founded, I have been constantly improving my self-awareness, constantly practicing the concept of scientific parenting, and constantly improving my cognition through practice and helping students solve doubts.
So, what are the characteristics of online reading?
1) Reading club can bring you closer to users.
2) Doing a reading club can help you better understand the needs of users.
3) Being a book club can make you better influence your users, achieve your users and grow with them.
4) Reading club can make you more friends with the same frequency.
Next, let me talk about: how to run a book club online?
We pay attention to three points-before recruitment, during operation and after closing the camp.
Topic 1: Before book club recruitment
First of all, let's be clear. What kind of theme should we open an online book club?
First of all, we must find the correct positioning of the reading club.
There are many kinds of reading clubs, such as listening to different kinds of books in Fan Deng Reading app, as well as Wild Reading Camp and Wu Xiaobo Channel.
And I, because time does not allow, chose to hold a 7-day parenting reading club.
Therefore, before opening a book club, we must first locate the theme of the book club.
So, how to find the orientation and theme of the book club? We can start from the following three points:
First, is this reading club your interest?
Because you have to be interested enough to devote your time and energy to this book club.
Second, whether doing this reading club is the result of practice.
Because you have to have the results of your own practice to make people sing.
Third, can this reading club provide expected value for others?
After we have positioned the theme of the reading club, let's talk about the content of designing the reading club.
First, determine the time to open the book club, which can be 2 1 day, because 2 1 day is the time to form habits. But you can also drive for a week, or 14 days. But not more than a month.
Second, create a community atmosphere of * * * reading * * creating * * * ideas, that is to say, in addition to your sharing, you can also invite other students with original ideas to share, or let them output their feelings.
Third, students who join this reading club should tell her the purpose of joining this club. For example, I set a slogan telling me to be a loving, patient and energetic mother. Then encourage students to shout slogans together at the opening and closing ceremonies. Because many people join the club to study, and some people come with curiosity or the purpose of joining in the fun, we give the club a valuable and meaningful purpose to make students more motivated to learn and grow.
After learning how to locate the theme of reading club and design the course of reading club, we should start thinking about how to realize the course goal.
There are three ways of thinking that can help you achieve the course objectives:
The first is the champion thinking. When I started listening to the group, the target number was within 100, and the number of people who finally joined reached 120. From this point, it shows the importance of setting goals. Set a champion goal at the beginning, that is, think about the goal of recruiting people, and then open all channels to recruit people.
The second is the 72-hour method.
It took me less than 42 hours to hold a book club, prepare for the book club and then directly pull the audition group, and the 72-hour rule can force us to complete our goal.
The third is very important, that is, forget the sales volume and share.
Let's not be embarrassed because of face, thinking that we need book lovers to pay the bill. In fact, when we sell our knowledge, the people who benefit the most are ourselves. So take the initiative to share with people around you the purpose of doing this book club and the value it brings to people. Promotion from the perspective of sharing will attract more fans.
The above is our first theme-pre-recruitment planning of reading club, followed by the second theme-reading club operation.
What should I do if I want to get closer to a group after enrollment? This is the point, everyone should listen carefully!
We have determined the purpose of the club before the recruitment of the book club, and then we must serve the students of our book club well.
How to serve? First of all, we should welcome every student who joins the group. I invited one or two assistants to help welcome me, but the founder of the club had better hang out in the group often, so that the students will feel that they are highly valued.
Here, I would like to focus on six elements of welcome language:
1) Welcome words with nicknames
For example, welcome rice noodles to join the parenting reading club.
2) Tell the theme of the group (what is this group)
3) Notify group activities or courses
You can arrange the course in advance, and indicate the specific time of activities and course sharing on the schedule.
4) Simple group rules (such as no advertising)
5) change the nickname prompt
We can say that after joining the group, please change the nickname of the group to rice noodles+Huizhou +2 children.
6) Please enter the top group.
The above are the six elements of welcome language, which is one of the more practical and important details.
Then let's talk about planning group activities. First of all, there must be a camp opening ceremony and a camp closing ceremony. The purpose of the ceremony is to give students a peak experience.
How to plan these activities? In fact, it is very simple, that is, let the students participate, such as grabbing red envelopes, talent show, lottery, sharing, discussion and other activities in the ceremony. Specifically, I will send a link to the planning of the opening and closing ceremonies of the book club for your reference.
Finally, I want to give the community a slogan. Because a community with a soul must have a slogan of positive energy, just as an enterprise must have a corporate culture to operate for a long time.
Summarize the details of our second operation in the reading club community:
One is to design welcome words, the other is to plan activities, and the third is to shoot slogans for the community.
The last topic is about the problem after the book club. I'll tell you what. I can't let this group settle down.
First, occasionally share valuable parenting experience and experience.
Second, provide parenting questions for reading club students and answer 2-3 parenting questions every day.
Just now, I said in the second topic that the founders of clubs must always be in the group and often interact with students to make them feel valued.
I will spare more than an hour every day to solve the children's problems. In just 20 days, I helped my classmates solve 25 parenting problems.
This practice is called user operation. Only by dealing with the relationship with users can we carry out more word-of-mouth communication.
Remember the three cores of community operation: user operation, content application and activity operation.
Finally, I want to say: In fact, as long as you really care about providing value-added services to others and think about how to serve others well, you will naturally get a lot of positive feedback and praise. At this time, your sense of accomplishment will be very strong, really full, and your heart will become stronger because of more energy.
My sharing is over, thank you for listening.