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Mercedes-Benz congratulates BMW 100 years old. How to interpret the punchline?
1 Mercedes-Benz has been criticized for its brand and product design since the failure of the previous generation of E-Class. Younger is a very important core work of Mercedes-Benz. In terms of marketing, both the German headquarters and China are more open than before. I am shocked that Mercedes-Benz can challenge its competitors so openly and without fear. Welcome to watch the video below. I am a "producer", so I make a small advertisement for myself.

2 Mercedes-Benz combined with BMW marketing, BMW makes small profits, and Mercedes-Benz makes big profits.

In the centennial celebration of BMW, the headquarters did not spend less money, and the whole world did not invest less in advertising to buy attention. Before the 0/30th anniversary of Mercedes-Benz/KLOC, we posted a congratulatory letter, swaggered into BMW's backyard and sat next to BMW's younger brother, which was worshipped by the media all over the world. This practice is very rogue ... if it is done, will Mercedes-Benz be involved in the birthdays of every car brand in the future? (Who is familiar with dieter zetsche, the president of Mercedes-Benz, can drag a message to mark the 90th anniversary of the birth of the 20 19 Durex brand. In the 40 years without you ...) Why do you say BMW has a small profit? Mercedes-Benz has always been the goal of BMW, and the strongest competitor in the industry pays tribute to you. Accept it anyway. The implication is that Audi has been squeezed out of the core luxury circle by Mercedes-Benz and BMW.

3 Under the table, when the competition between BMW and Mercedes-Benz was fierce, your family released a new car, and my family pressed the dealer for goods, asking the dealer to give discounts to consumers under the table and strive for short-term swing users Blabla, so I won't write much. Under the table, everyone knows that the sales volume is tight, which is fatal. The best-selling model of BMW 20 16 is X 1, and the best-selling model of Mercedes-Benz is the new E-Class. Sit and watch the two families tear each other apart.

What is the subtext of Mercedes-Benz congratulatory message? If you don't have a BMW partner, go all the way: the most innovative technology, the coolest design and the best customer satisfaction! Of course, there are sales, market share, profits ... this is not a congratulatory message at all, this is a naked provocation. Everyone knows that Mercedes-Benz's driverless driving has established its public awareness of automobile technology. Everyone knows that this generation of 7 series design is very conservative. Everyone knows that Mercedes-Benz's sales are rising rapidly, and its market share will soon return to the top of luxury cars, and the gap will widen. Everyone knows that the profit of Mercedes-Benz is guaranteed ... Dude, you are kicking the pavilion!