Xiaomi Company was formally established in April, 20 10. It is an independent research and development company focusing on smart phones and mobile Internet. Its product concept is "natural fever", which is aimed at high-performance mobile phone fever and takes the lead in developing mobile Internet mode. OS enthusiasts participate in the development of improved mode. Xiaomi Company has developed a MIUI mobile phone operating system that is more suitable for people to use, released three generations of Xiaomi mobile phones, and released red rice mobile phones, Xiaomi TVs and Xiaomi boxes. Their products are high-end in configuration, but low in price. During the "Lynx Double 1 1" period, Xiaomi Lynx flagship double eleven transcripts: single store sales of 553 million yuan, the first; Single speed bursting1100,000 first; Single-store sales of mobile phones, first; Mobile brand awareness, first. Xiaomi really let ordinary people experience the benefits of intelligent technology, and let us see the rapid development of domestic science and technology.