Inspired by the Chinese character "Winter", Winter Dream uses the artistic form of China's calligraphy to integrate the rich oriental cultural heritage with the international modern style, presenting a new image and dream of China in the new era, conveying China's unremitting efforts and beautiful pursuit to run the Beijing Winter Olympics well and round the Winter Olympics dream, realize the goal of "300 million people participating in the ice and snow sports", round the dream of becoming a sports power, promote the development of the world ice and snow sports, and make new contributions to the international Olympic movement.

The upper part of the emblem shows the shape of skaters, while the lower part shows the heroic attitude of skiers. The dance lines in the middle are smooth and rhythmic, representing the rolling hills, stadiums, snow slides and festive ribbons in the venue, adding a festive visual feeling to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China.

The emblem is dominated by blue, symbolizing dreams and the future, and also symbolizing the brightness and purity of ice and snow. Red and yellow are derived from the national flag of China, representing the passion, youth and vitality of sports.

In the form of "Beijing 2022" font, it absorbs the characteristics of China's calligraphy and paper-cutting, enhances the cultural connotation and expressive force of the font, and also embodies the sense of integrity and unity with the emblem graphics.

"Winter Olympics Ink Dance" is integrated into calligraphy connotation.

Beijing Winter Olympics bid logo "Ink Dance Winter Olympics", with the Chinese character "Winter" as the theme, skillfully combines abstract slideways, ice and snow sports forms with calligraphy, integrating people and books, and integrating man and nature; The two points below the winter word are conveniently merged into 2022, which is vivid and natural.

When interpreting the design concept, the Winter Olympics bid committee said that the logo not only showed the vitality and passion of winter sports, but also conveyed the unique charm of China culture. Use the colors of the Olympic rings to express the sense of movement, fashion and modernity, and realize the perfect integration of China culture, sports and Olympic spirit.

The vision of Beijing and Zhangjiakou's Olympic bid is: pure ice and snow, passion dating. The bid committee for the Winter Olympics said that ice and snow are a symbol of purity, and ice and snow sports are full of passion and vitality. China will host a Winter Olympics to show purity, passion and happiness, a Winter Olympics to light the torch of winter sports in China, and a Winter Olympics to promote economic and social development and benefit the people.