Social security agency project is one of the key marketing projects of the group and provincial branches, and it is also a long-term development business of financial business and a resource project that major commercial banks compete for. Deeply aware of the significance of this business, Dalian Company adheres to the strategic policy of "basing on the present and focusing on the future" of its headquarters, and fully expands the marketing of social security card projects by doing a good job of "two supports, two types of cards, two speed increases, two services and two analyses".

Do two things well: hardware support and service support.

Build a platform for "entry". With the support of provincial branches, the city branch invested nearly one million yuan to purchase business card printing equipment, special social security card printers and other equipment, and set up a 15 social security card "one-stop" service outlet, which basically realized the full coverage of 1 1 business units in the region. At the same time, speed up the transformation of outlets. From 20 17 to now, * * 44 outlets have been transformed, including 35 CRS9 1, ITM2 12 and mobile exhibition industries, all equipped with 2.4 self-service equipment, further consolidating the hardware foundation of social security card marketing.

Strengthen the ability of "excellent". Constantly improve the level of social security customer service, formulate a plan for social security customer maintenance activities, organize outlets to improve the value-added system and enhance service capabilities through customer sorting, customer group building, setting up pension member days, carrying out special care activities, and adding financial managers.

Grasp two types of card sets: batch card issuance and flow card issuance.

Transportation card marketing. For scattered customers whose social security cards are not distributed centrally, such as flexible employees, students at school, and daily changing customers, the municipal branch has successively issued the marketing activity plan of the collection and payment project and the development plan of the student social security card project, organized various units to tackle key local social security problems, and contacted various campuses to realize 6,543,800 social security cards for campus students and 22,000 social security cards for outlets.

Public card issuing marketing. In the fourth quarter of last year, the city branch learned that Dalian Social Security was about to launch the new rural cooperative medical system to issue social security cards to urban residents. Immediately, the Postal Savings Bank cooperated to set up a project team, and the top leader personally took the lead. With the help of the historical evolution of Dalian Post's multi-faceted and social security services, we actively tackled social security, and successfully realized the project development through the stages of shortlisting, pilot and promotion.

Achieve two speed-ups: rapid promotion and accelerated business card printing.

Create "high" efficiency. After obtaining the qualification of Wafangdian Pilot Project, Dalian Company immediately launched all business card printing outlets, and Qi Xin made concerted efforts to launch a "social security battle", working overtime to produce 1.7 million cards, with an average business card printing 1.3 million cards, surpassing competitors in the same industry as Agricultural Bank of China and Rural Commercial Bank, and completed the "assessment" efficiently during the pilot period, and was finally selected as one of the social security cooperative banks.

Enhance the ability to "expand". In order to do a good job in promoting social security cards, combined with Wafangdian's pilot experience and social security requirements, the city branch has successively formulated the implementation plan and service guide for card issuance, and organized two on-site promotion meetings in Beisan, Jinzhou and Lushun to explain the social security requirements, and made clear the processes of data distribution, network card printing and packaging distribution, so as to ensure the orderly connection of all work and realize batch card issuance within two months. 19866.8888886866 16

Do a good job in two services: card issuing service and supporting service.

Provide "good" service. After the card is made, it should be distributed to users within the specified time limit according to social security requirements. As a result, the top leaders of companies in all districts and counties took the lead in tackling key problems in local social security and village committees, and the business departments made warm tips and leaflets, and arranged vehicles and personnel to send cards centrally; Conditional outlets deploy mobile exhibition equipment for on-site activation, and unconditional outlets collect 9 customer information to prepare for subsequent batch activation. At present, 654.38+million cards have completed the activation of social security functions, and 40,000 cards have completed the activation of banking functions. In the case that the epidemic prevention and control situation continues to improve, the municipal branch formulated the Notice on Doing a Good Job in Activating the Bank Card Function of the New Rural Cooperative Medical Scheme for Urban Residents in April, which clarified the time schedule and promotion measures, and strived to complete the bank function activation of all cards in the first half of the year, so that users' social security cards could really be used and alive.

Support "fine" activities. Combined with the opportunity of "sending cards to the village", all units further strengthened contact with village committees, and simultaneously carried out more than 50 activities, such as big lottery, point feedback, sending financial knowledge to the countryside, and publicity on the protection of financial consumers' rights and interests. The joint development value deposit is 200 million yuan, the long-term payment is 6.5438+0.09 million yuan, the electronic payment binding is 6.5438+0.8 million, the China UnionPay Express is 0.9 million, and the acquiring merchants are 654.38+0.5.

Do two kinds of analysis: customer base analysis and asset analysis.

This business card printing is mainly based on family (including three generations). With the help of the rural big data platform, the outlets gradually improve the village group files according to the mass customer information, and analyze the structure of customers who have reached retirement age, paying customers and underage customers; Carry out hierarchical and classified maintenance, precise and fine marketing, tap the needs of different customers, and upgrade the basic assets of customers.

Since the project started, Dalian * * * Company has issued150,000 cards, including 34,000 cards issued (activated) by retail investors and12.10,000 cards in batches. Batch business card printing accounts for about 30% of the total business card printing of Dalian banks. The balance of Dalian Company has activated 638,000 social security cards.