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What is Bosideng's logo?
Bosideng Bosideng was founded in 1976. For 42 years, Bosideng has been focusing on the research, development, design and production of down jackets, which have been sold well in 72 countries around the world. The latest logo since 20 18 is shown in figure 3 below. The word "Bosideng" is designed in the form of logo, and Slogan, which sells well in 72 countries around the world, is added at the bottom. In the design of characters, we can vaguely see that the original wing shape is integrated in the font strokes.

On July 201August 18, Bosideng announced a brand-new brand logo and terminal store image on the occasion of the "Only National Brand Plan Conference in Clothing Industry" held in Beijing Water Cube. On the night when the new standard was released, more than 0/000 stores in Bosideng/KLOC all changed their new brand logos overnight.

All the shops have brand-new images, and the Chinese logo, which sells well in 72 countries around the world, shows the brand's international status and the pride of China brand. Moreover, the color of the whole sign is golden yellow, giving people a feeling as warm as the sun. Bosideng's logo combines color with logo theme, just like its products, protecting the world with warmth.

Extended data

The change of Bosideng logo

Since 20 18, compared with the old logo, Bosideng's new logo has greatly reduced the elements of the new logo on the whole, and its visual presentation is also extremely concise, with the following four main differences.

1, the most striking thing is that the iconic wings are missing.

2. Secondly, in the font design, Bosideng has simplified it to a certain extent, so as to reduce the recognition difficulty of consumers as much as possible.

3. The 3.logo slogan has changed from the original "world famous brand" to "best-selling in 72 countries around the world", and Bosideng's brand strength is further demonstrated with specific figures.

4. Delete the Chinese and English parts of the original logo, and change it to all Chinese fonts. Bosideng's move is very unique when many brands try their best to show their internationalization strategy with English elements.

Baidu encyclopedia-Bosideng

Bosideng official website

Public trust. Com- Focus on Down Jackets Bosideng was selected into the national brand plan for 42 years.