On July 201August 18, Bosideng announced a brand-new brand logo and terminal store image on the occasion of the "Only National Brand Plan Conference in Clothing Industry" held in Beijing Water Cube. On the night when the new standard was released, more than 0/000 stores in Bosideng/KLOC all changed their new brand logos overnight.
All the shops have brand-new images, and the Chinese logo, which sells well in 72 countries around the world, shows the brand's international status and the pride of China brand. Moreover, the color of the whole sign is golden yellow, giving people a feeling as warm as the sun. Bosideng's logo combines color with logo theme, just like its products, protecting the world with warmth.
Extended data
The change of Bosideng logo
Since 20 18, compared with the old logo, Bosideng's new logo has greatly reduced the elements of the new logo on the whole, and its visual presentation is also extremely concise, with the following four main differences.
1, the most striking thing is that the iconic wings are missing.
2. Secondly, in the font design, Bosideng has simplified it to a certain extent, so as to reduce the recognition difficulty of consumers as much as possible.
3. The 3.logo slogan has changed from the original "world famous brand" to "best-selling in 72 countries around the world", and Bosideng's brand strength is further demonstrated with specific figures.
4. Delete the Chinese and English parts of the original logo, and change it to all Chinese fonts. Bosideng's move is very unique when many brands try their best to show their internationalization strategy with English elements.
Baidu encyclopedia-Bosideng
Bosideng official website
Public trust. Com- Focus on Down Jackets Bosideng was selected into the national brand plan for 42 years.