Since its establishment, EIG Whole House Customization has been adhering to the concept of high-end fashion, introducing European design connotation, environmental protection concept and quality control system into China market. They are committed to providing customers with elegant and exquisite life experiences, and have signed contracts with well-known domestic female artists to put on CCTV advertisements, constantly improving brand awareness. According to market evaluation and consumer recognition, EIG is considered as a first-line brand, representing high-quality and high-grade products. Therefore, it can be clearly said that Ai Yige belongs to the first-line brand.