For example, the OKR goal of the first-level department is different from that of the second-level department, and the work discussed at the resumption meeting is bound to be different. Therefore, in order to improve management efficiency and clarify the work objectives and key tasks at all levels, it is necessary to clarify what OKR is at all levels.
OKR in the sales center
O:202 1, the sales volume of the sales center will be greatly improved.
Goals are used to clarify the direction, not necessarily specific measurable indicators. It only needs to tell us the direction of the next work: to achieve performance growth, all work (KRs) should focus on performance growth. Secondly, the goal is slogan, catchy and inspiring.
KR: how to achieve the growth of performance? Measured by key results.
KR 1: There are not less than xxxx effective business opportunities;
KR2: The number of channel cooperation increased to XX;
KR3: Through training, implement the sales standardization scheme to achieve more than 90% sales;
KR4: Recruit xx sales elites;
KR5: Sales performance exceeded xx billion yuan;
Then the main way to achieve performance growth is through KR 1-KR5, which is the focus of the whole OKR of the first-level department. Every key result is the responsibility of the corresponding person in charge, and they will be responsible for it.
PS: If it is an OKR trade union (company-level meeting) in the first-level department, then the resumption of work in the sales center is also based on this OKR. The current progress of OKR, what has been done in the past month, what to do next, the resources needed or the difficulties encountered at present, etc.
Secondary department: Beijing sales team under the sales center.
O: Building a leading business team in the industry
KR 1: There are no less than XXXX effective business opportunities.
KR2: Optimize and implement the sales standardization process
KR3: Set up a sales team with no less than XX people.
KR4: No less than XX new channels;
KR5: The first sales achievement is XXXX million;
Assuming that the OKR above is the OKR of Insight/Eagle department, it is not difficult to see that it has a lot of overlap with the work of OKR of the first-level department, which is inevitable, because it is the most important work of the department, but it is allowed to have its own work (the path to achieve the goal will not be completely consistent, and innovation is allowed, but the main direction must conform to the goal of the next level).
PS: If it is the OKR resumption meeting of the second-level department (the internal organization of the first-level department), then the work resumption of Insight/Eagle Department is also carried out around this OKR, and the contents of the resumption are the same as above.
Third-level department: the channel team under the Beijing sales team.
O: Achieve the business breakthrough of the channel team
KR 1: not less than 30 effective channels have been added;
KR2: channel performance reached 20 million;
KR3: Formulate a new channel policy and obtain the approval of at least 10 channels before the end of March;
KR4: channel team recruitment 10 senior sales staff.
Suppose the above OKR is the OKR of the channel department, and his work direction is the same as that of the superior insight/eagle eye and the superior sales center.
PS: If it is the OKR resumption meeting of the third-level department (the internal organization of the second-level department), then the work resumption of the channel department is also carried out around this OKR, and the contents of the resumption are consistent with the above.
Why are you doing this?
The main purpose is to clarify the work objectives of each level and how to do it, so that employees at each level are clear.
Similarly, in order to achieve the goal, we also need the support of other departments. For example, in order to achieve sales targets, every business team needs the support of business opportunities and promotion departments. So for the promotion department, their goal is to get enough effective business opportunities and support other departments.
This kind of business logic will make the goal clearer and improve the quality of communication. For example, in the company-level OKR resumption meeting, the resumption led by the sales center must be based on the OKR of the first-level department. The key work is the following KR. How to complete it? It is obviously inappropriate to report the OKR of the channel department at the resumption meeting of the first-level department.