China International Import Expo (CIIE), referred to as "Import Expo" and "China International Import Expo (CIIE)", is the world's first national-level exhibition with import as its theme, sponsored by People's Republic of China (PRC), Ministry of Commerce and Shanghai Municipal People's Government, and undertaken by China International Import Expo Bureau and National Convention and Exhibition Center (Shanghai). China International Import Expo (CIIE) was held in the landmark building of "Four-leaf clover" National Convention and Exhibition Center.
The National Convention and Exhibition Center (Shanghai) is a super-large convention and exhibition complex project jointly built by the Ministry of Commerce and the Shanghai Municipal People's Government. The National Convention and Exhibition Center has a total construction area of over 6.5438+0.5 million square meters, including exhibition halls, commercial squares, office buildings and a five-star hotel. It is the largest building unit and exhibition complex in the world, integrating exhibitions, conferences, activities, businesses, offices and hotels. The main building, with an elegant four-leaf clover, is one of the landmark buildings in Shanghai.
Exhibition Culture in China International Import Expo (CIIE)
1, logo
The logo consists of the earth in the middle, the light blue ring outside, the Chinese and English names of the import Expo and the English abbreviation (CIIE). The earth in the middle symbolizes the extensiveness, diversity and inclusiveness of the import Expo; The green China on the earth embodies the concept of green development, and the clear water and green mountains are priceless wealth. The outer side of the icon is a light blue ring, which symbolizes the close unity and cooperation between China and other countries in the world.
2. Mascot
The main image of the mascot of the Import Expo is China's "national treasure" panda, and the mascot is named "Jinbao", which not only means "the treasure of the Import Expo", but also means the auspicious meaning of "making money into treasure". The four-leaf clover held by the mascot not only represents the shape of the main building of the National Convention and Exhibition Center (Shanghai), where the import Expo is held, but also has the symbolic significance of happiness and auspiciousness.
3. Theme slogan
The theme slogan of the Import Expo is "New Era, Enjoy the Future", which indicates that the Import Expo will build a new international platform with global tolerance, open cooperation and mutually beneficial development, so that the world can enjoy the development achievements of China in the "new era" and promote the development of economic globalization in a more open, inclusive, inclusive, balanced and win-win direction.
Baidu Encyclopedia-China International Import Expo