1. Alibaba is the largest online trading market and merchant community in the world.
2. Alibaba is the largest B2B e-commerce trading market in the world.
3. Alibaba's homepage is very comprehensive, the layout is very reasonable, and the design style is simple and personalized; The most important thing is to have a "Pinyin search engine", which is a function that other websites do not have.
4. Alibaba has strong operability, clear theme and outstanding focus.
Alibaba has a high brand awareness and humanized service.
Alibaba has a very thorough understanding of the e-commerce market.
7. Alibaba's continuous innovation and profound internal strength have become its greatest advantages.
Alibaba insists on doing any business.
9. Alibaba is fully functional and easy to understand.
Among them, Alibaba has the following characteristics:
1, small and medium sellers are concentrated.
2. Internationalization and globalization
3. The coverage is wide and the comprehensiveness is getting stronger and stronger.
Second, Alibaba's profit model:
1, the biggest feature of Alibaba's profit model is that it is difficult to imitate, which brings great benefits of natural monopoly.
It is difficult to imitate in the following aspects:
(1) Alibaba took the lead in quickly enclosing the land, which was very courageous.
(2) Alibaba successfully carried out enterprise credit certification, which opened the door to income generation.
(3) Alibaba and foreign procurement have the advantages of the largest information supply and integrity, which is difficult for other units to imitate.
(4) Alibaba launched keyword competitive search.
2. There are not many key tricks of Alibaba, but the simplicity, consistency, combination and effectiveness of the tricks are very prominent. Because of this move, the profit from it is very large.
3. Establishment of corporate websites, website promotion, honest communication, trade links, etc. They are all Alibaba's profit model, and these websites lead the e-commerce market.
4. Alibaba's profit points are divided into several channels: integrity and safety, brand qualification, speed and convenience, low cost, wide channels and massive information.
Third, Alibaba's operating model:
1, specializing in information flow, gathering a large number of market supply and demand information. The information update is fast and the credit is high, which attracts many enterprises.
2. Localized website construction mode is adopted, and local languages are adopted for different countries, which is easy to read and friendly. Alibaba website has many different languages, and users can choose different language forms, which is easy to understand, because such a suitable form attracts more users.
3. The website has a low threshold, attracting enterprises to log on to the platform to register users and become members in a free way, gathering business traffic, activating the market, and creating unlimited business opportunities with endless information. With more and more registered members or enterprises, constantly updated information and increasing traffic, Alibaba has become the largest B2B website in the world.
Alibaba's high credibility has attracted a large number of enterprises to operate in the form of advertisements. Because Alibaba has characteristics that are difficult to imitate, it attracts more users to register as members.
5. Alibaba's logistics system and distribution service system are becoming more and more perfect.
6. Establish various service information points to let users know and trust Alibaba.
Extended data
Alibaba Network Technology Co., Ltd. (Alibaba Group for short) was founded in Hangzhou, Zhejiang Province on 18, headed by former English teacher Ma Yun.
Alibaba Group operates a number of businesses, and also obtains the support of operating business ecosystem from the businesses and services of affiliated companies. Business and affiliated companies include: Taobao, Tmall, Juhua, AliExpress, Alibaba International Trading Market, 1688, Ali Mama, Alibaba Cloud, Ant Financial, Cainiao.com, etc.