The slogan is introduced as follows:
The slogan is "a short sentence that is programmatic and inspires verbal shouting". Marxist philosophy holds that matter determines consciousness, and consciousness has a dynamic role in matter. Slogans, as one of the manifestations of consciousness, are the reflection of social politics, economy and culture at that time, and different slogans play different roles.
The advertising slogan is introduced as follows:
Advertising slogans, also known as advertising language, advertising theme sentences, advertising center words, advertising center terms, advertising slogans, etc. It is the consistent impression of enterprises, goods or services by enterprises and groups in order to strengthen the audience.
One or two concise, slogan-like sentences repeatedly used in advertisements for a long time to express the characteristics of goods or corporate ideas. It is an important channel to convey long-term unchangeable ideas to consumers based on the long-term sales interests of enterprises.
Advertising slogan is first of all a cognitive bridge between enterprises, commodities, services and audiences. Advertising slogans take the spirit, ideas and characteristics of enterprises, goods and services as their own content. After a long period of circulation, these sentences have become a cognitive bridge between enterprises, goods, services and audiences.
The role of advertising slogans is introduced as follows:
Strengthen the audience's consistent impression of enterprises, goods and services. Advertising slogans are repetitive, unified and long-term in the process of use. This unified, repeated and long-term performance can leave a consistent and unchanging impression in people's hearts.
This consistent and unchangeable impression can make the enterprises, goods or services in the eyes of the audience reflect their personality and image characteristics, make them stand out from many similar ones, and leave a deep and lasting impression and memory on the audience.
Through multi-level communication, word-of-mouth effect is formed. The colloquial language style forms smooth, clear and easy-to-understand performance characteristics, which is conducive to people's acceptance and memory, as well as oral communication. People can complete multi-frequency and multi-level communication between people in a relaxed state, forming a ripple effect and generating word-of-mouth power.