First, the diagnosis of corporate culture

The method and principle of diagnosis are: call middle-level and above cadres in the enterprise, read out the ideas of the group sentence by sentence, and ask everyone to say or write people and things that can represent this idea after hearing the ideas. If most people can think of representative people or events, and the events are relatively concentrated, it shows that the corporate culture has been recognized by everyone; However, if most people can't say or write representative figures or events, it means that corporate culture and corporate philosophy have not been recognized by employees, let alone play a guiding role in employee behavior.

Second, the refinement and design of corporate culture.

Step 1: First, let the enterprise find 10 people who participated in the whole process from entrepreneurship to development, and let each of them tell three stories. Step 2: sort out the stories with the highest repetition rate and make preliminary processing to form a complete story; Step 3: Find ten employees, preferably college students, who have just entered the enterprise for about a year and tell them the arranged stories. Step 4: Gather experts and relevant business leaders to study and process the recorded content and extract the words that represent the story spirit with the highest usage rate. After processing, these words are enterprise spirit or enterprise concept; The fifth step: according to the extracted core words that reflect the spirit or idea, re-adapt the story, create literature on the premise of respecting history, and write the enterprise's own story that reflects the core words intensively.

Third, strengthen and cultivate corporate culture.

First of all, conduct corporate culture training for all employees. Secondly, establish and cultivate typical figures. Thirdly, the management system is formulated under the guidance of corporate culture concepts and values.

corporate culture

Construction method

1, morning meeting, evening party, summary meeting is to spend some time preaching the company's values before going to work and after work every day. The summary meeting is a monthly, quarterly and annual departmental and company-wide regular meeting, which should be fixed and become a part of the company system and corporate culture. 2. Thinking summary Thinking summary is to regularly let employees compare their behaviors according to the content of corporate culture, and self-judge whether they have met the requirements of the enterprise and how to improve. 3. Post slogans to promote corporate culture. Write the core concept of corporate culture as a slogan and post it in a prominent position in the enterprise. 4. Set up advanced models and set up visual behavior standards and concept signs for employees. Through typical employees, let them clearly understand "what is active work", "what is active work", "what is professionalism", "what is cost concept" and "what is high efficiency", so as to improve employees' behavior. These behaviors are difficult to describe quantitatively, and only concrete images can make employees fully understand them. 5, website construction website timely guidelines, ideas, cultural propaganda, corporate website construction expert rice culture CEO pointed out that finding a professional website construction company related to corporate culture is more in line with and closer to the company's corporate culture. 6. Authoritative preaching Introducing external authoritative preaching is a good way to build corporate culture. 7. Studying abroad is also a good way to build corporate culture, which undoubtedly implies to employees that the requirements put forward by the enterprise management authorities are reasonable, because others have already done so, and we have not done so because we have not worked hard enough. We should improve our work and learn from others. 8. Story The story about the enterprise is circulated within the enterprise and will play a role in the construction of corporate culture. 9. The history showroom of enterprise entrepreneurship and development displays all items related to enterprise development. 9. Cultural and sports activities Cultural and sports activities refer to singing, dancing, sports competitions, National Day parties, New Year parties, etc. In these activities, the values of corporate culture can run through. 10, introducing new people, new culture and new employees will inevitably bring some new cultures, and the integration of new culture and old culture will form another new culture. 1 1. Conduct mutual evaluation activities. Mutual evaluation activity is that employees evaluate their colleagues' work status in public according to the requirements of corporate culture, and also evaluate how they do in public, and how their colleagues evaluate how they do. Through mutual evaluation activities, we can clarify contradictions, eliminate differences, correct shortcomings, carry forward advantages and distinguish right from wrong, so as to achieve the optimization of working conditions. 12, the role model of leaders plays a great role in the formation of corporate culture. 13, the establishment of corporate newspapers and periodicals is an important part of corporate culture construction, but also an important carrier of corporate culture. The enterprise newspaper is a window to publicize the enterprise to all the public and customers related to the enterprise inside and outside the enterprise.