Italians pay attention to family values, and fashion is no exception. Prada is one of them. Prada was founded in the early 20th century. Because of the active commercial trade, frequent traffic and business trips, the founder Mario Prada began to manufacture a series of handmade leather products for travel, and opened a boutique in 19 13. In 1970s, the fashion environment changed, and Prada was on the verge of bankruptcy. 1978, miuccia prada and her husband Patrizio Bertelli took over Prada and led Prada to a new milestone.
When Miusia took over, Prada was still a family handed down from generation to generation in Europe. Without innovation and breakthrough, it will easily decline. Miusia tried to find a new material different from the traditional leather material. After many attempts, she found nylon cloth from the materials used in the air force parachute. Based on light weight and durability, the "black nylon bag" becomes an instant hit! Prada didn't launch its first autumn and winter fashion show until 1989, and its design went against the trend at that time and won a lot of praise. In the 1990s, minimalism came into being under the slogan "Less is more", and Prada's simple and aesthetic uniform design coincided with the trend. 1993, Prada launched a series of men's wear and shoes in autumn and winter, and at one time its men's and women's wear and accessories became the best styles to pursue fashion simplicity and modernity. In the late 1990s, leisure sports became a craze, and Prada launched a Prada sports series with both functions and popular designs, which caused a whirlwind.
Prada's brilliant performance is mainly attributed to the combination of Prada's design and modern lifestyle, which is not only reflected in fabrics, colors and styles, but also reflected in the philosophy of life behind its design, which coincides with the dual mentality of modern people pursuing practicality and fashion beauty, achieving a perfect balance between function and aesthetics. It is not only the display of fashion trends, but also the extreme of modern aesthetics.