Visiting walnuts at night saw the real feelings about the door and the scene _ sending luminous words to customers at night and inviting girlfriends to party in walnuts. Why is it in walnuts? Because the horizontal alliance project inadvertently brushed in the circle of friends is affordable, the key point is that this store is quite famous and it is a national chain.
Walnut Lane is a rich nightlife form integrating music, food, wine and performance. It is more cultural than a bar and provides cost-effective drinks and food.
From entering the store to the end of consumption, I visited Wanda and saw many marketing applications such as super symbols, scene construction and super doorways. I sorted them out, hoping to give some inspiration to catering friends for decoration and making doorways and posters.
First, super music score, long-distance recognition
From Wanda parking lot to Jinjie, all kinds of shots were taken. My girlfriend hates iron and must find out where the walnuts are. I am still sighing that the door of Xianhe Village is super big and super bright. My best friend pointed to the music score in front and said firmly, tell me, it's not far ahead.
Sure enough, a closer look shows that it is a walnut music bar. Music scores composed of several large bands of light stand out at the door.
Although my best friend doesn't know what the super symbol is, she can see at a glance that this is the walnut music bar we are looking for.
What is a super symbol? Teacher Huashan mentioned in the book "Super Symbol is Super Creativity" that symbols are recognized, familiar and loved by everyone when they see them, and the audience is guided by symbols to act. For example, when crossing the road, we listen to the traffic lights. Even if the landline disappears and the green telephone symbol appears on our mobile phones, we know that this means answering the phone.
So what is a super symbol? Mr. Huashan said that the super symbol has the clearest reference, the most concentrated information and the strongest influence on human behavior.
Then, in a dimly lit neighborhood, a shop that can't show profile photos, music score, is the best super symbol. Can make customers identify and spread at a glance.
Second, the scene is built to let customers take the initiative to punch in.
Walking into the walnut, there are projection lights at the door, as well as abandoned photo walls and glass rooms. Every scene is invincible and beautiful. It's a pity that my best friend and I belong to an old aunt in her thirties and have no feeling about taking pictures. Only I, a catering advertiser, take all kinds of photos.
My best friend is worried that the staff of Walnut will be kicked out when they see my crazy shooting. Of course not. They want us to spread it. Every time you send a circle of friends, it is a spread of the brand in walnuts.
The construction of all the scenes is not only to create an atmosphere, let customers consume more drinks, but also to provide customers with many beautiful scenery. Taking photos and hair bands is a clever way of catering management. You don't advertise yourself, let customers spread it actively.
Third, guide marketing activities and grasp visual contact.
From the projection at the entrance, to the key when going up the stairs+those beautiful love words, every design is exciting. I have to say that I really understand young people.
The design of member stored value activities is also just right. The paper on the dining table and the poster posted at the bar will have corresponding stored value reminders.
The brilliant marketing department of Walnut Music Bar is not to store value, but to accurately capture the hearts of boys and girls. Beautiful scenes, sensational songs and cool lights reveal the hormones of youth. Under the lights and songs, you can't help but consume more drinks.
Our dinner coupons were bought by accident from the circle of friends sent by Zhou Bianyou customer service. 98 yuan is very affordable, the key is that the atmosphere is particularly good. We don't have stored value, and we may not come often in the future, not because the scene doesn't like it, but because of the different age groups. As a young man who loves to play in his twenties, this place can definitely become a place where you must punch in.
Did the joint activity with Zhou Bianyou lose money? There really isn't. The brand management, popularity and beautiful construction of the scene in walnut can make people who come in for consumption willing to spread it actively. For example, I wrote an article specially. I talked a lot about my experiences and feelings with the catering teacher tonight. These are all invisibly spread to walnuts. Maybe my readers and friends will read this article and come back to play local walnuts the next night.
I forgot to mention that their family's social marketing is also doing well. There are many restaurants' WeChat groups in my WeChat, many of which have become dead groups or advertising groups. Only walnuts are very lively every day, and there are few advertisements. Almost all of them are experiences in walnuts, and there are some activities and games.
Fourth, the super door VS hide-and-seek door
Tonight, I not only went to the walnut tree, but also visited a circle of streets and saw many doorways, which was deeply touched. I saw the super door and the door I didn't know what to say, pretending to be elegant and hiding.
Needless to say, the door of Walnut Lane is unified throughout the country. The content is: Restaurant brand name: Walnut Lane, brand name: Music Bar. Unified content, unified design and unified lighting decoration have all formed the brand's assets in walnuts.
Super door is an effective and reasonable use of every area of the door, whether it is the name of the restaurant, the restaurant's signature dishes, brand endorsement, scene construction, have been created to the extreme. This is the gate of Xianhezhuang. In the article, we simply mentioned the marketing details of the restaurant in place, and did not talk about the business processes such as dishes.
Ceng Xiaoxian's image poster, Ceng Xiaoxian's sculpture, and _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Going forward is the Wu family's three fat pot chicken, and the whole door has applied "the words should be big, the lights should be bright, and the lights should move" to the extreme. The electronic screen is very large, much larger than the general electronic screen. The most important thing is that the luminous words on the door are colorful and flashing, and there are huge posters above the words.
I think the catering boss who read my article should envy the door of the Wu family's fat pot chicken house. In big first-and second-tier cities, the supervision of doors is very strict, and their doors and extreme publicity are rare.
Besides, the master next to me won't blow up the door of the chain store. I didn't know until I got home 100 degrees. It turned out that this was a kebab shop. My girlfriend and I read it at the same time, and experts can't blow it up (fourth sound). This store is also a brand chain store. Will there be pressure to open next to such a restaurant that will build a super door?
The key is that I look at chain stores in other places online, and there will be big posters at the door to tell customers what stores they are. The door of Golden Street is really easy to be ignored.
Passing the grass-burning tea shop, the whole shop is very bright, the design is very exciting, and there is a feeling of a girl's first love. I have to say that designers are good at grasping customers' psychology in color and collocation.
The catering business is becoming more and more difficult. When you walk in the Golden Street, you can feel that the business of many restaurants is normal. Because all the customers I have worked with for three years have opened stores nearby, I often come back to visit and update the signs. You can also see restaurants with different bosses nearby.
In this market where rents are not cheap, it is even more difficult to open a restaurant. Therefore, catering owners should think more about doors, menus and marketing promotion. They should pay attention to these seemingly unimportant things while creating high-quality dishes and services. In fact, they have been quietly promoting the doors and menus of restaurants.
Bar activity marketing plan 5 bar activity marketing plan
Activity plan refers to the written plan, detailed rules and steps for implementing specific actions specified in an activity. Activity plan refers to the written plan of specific activities to be carried out, as well as the detailed analysis and research of each step to ensure the smooth and successful activities. Now I'll bring you a marketing plan for bar activities. I hope you like it!
Marketing plan of bar activities 1
Activity statement:
On March 8th, a festival where all female friends cherish themselves, let's get together in _ _ _ _, and meet on the evening of March 8th. Let's have fun, chat, drink and play games together. Let's have a beautiful carnival night! Look forward to your participation!
The activity poster is divided into two parts:
1 Copywriting is a very clear and simple promotional poster, such as: _ _ _ _ _ _ "March 8 Women's Day" is polite, and any lady who comes in will surprise you, while stocks last! First come first served! Grab a seat phone: _ _
The second poster is the content of the activity. Put up two posters next to the recruitment.
Content of SMS sent to members:
March 8 Women's Day, cheer for women! Get together _ _ _ _ to exchange drinks and play games, and have a wonderful evening! Men who love love and jade are also welcome to participate in the activities, provided that they can remain rational among beautiful women.
Activity promotion method:
1. Publicize in various forums, mobilize all bar staff, and post news of bar preferential activities when surfing the Internet, such as the courtesy of _ _ _ _ bar's "March 8 Women's Day" and part of the activities.
2. Word of mouth, after the activity is confirmed, the waiter will announce the activity on March 8 to all the bar guests, and the dj will publicize it on the spot one week in advance.
3. Poster promotion
4. Flyers
5. Member SMS notification.
Activity offers:
1, women who come at 9 o'clock that night will be presented with beauty gold cards and photography gold cards on a first-come-first-served basis!
2. If you reserve a table by phone before 8:00 that night, you can get 1 set of red wine for free.
Activity content:
9: 38- 10: 00 The first round of hot field activities is suitable for playing games when people are young. Put the billiards in the cardboard box, and all the female friends present can come up and touch the ball. Anyone who touches 3 or 8 will get a prize, and those who touch 3 will get a voucher of 100 yuan! Anyone who touches 8 will get a red wine coupon and a red rose. The remaining untouched women can get the participation prize, one for the little doll.
10: 30 ——11:00 The second round of activities, right to right!
Before the game, the waiter will mark each table with a number, and the host will draw lots, or a specific guest will draw lots. One day, the hands and feet come on stage together, that is, the two sides hand out stone scissors together to decide the outcome, and the feet also come out at the same time, and both hands and feet win each other. The game will end. If there is no matching requirement in the lottery, friends who have not participated in the competition can also take a full glass of wine on stage. By time, after the game, it must be the most crowded time. At this time, all the female guests under the stage were invited. There are not enough women, and the lead dancers and waiters can go on stage. Champagne is prepared in the bar. At this point, the bar is ready to fold eight planes. The lucky woman who hits 3 or 8, or the woman who wins with rock, scissors and cloth, or the host decides the candidate, takes the plane in hand, closes her eyes, flies to the audience, and chooses two men from the audience with fireworks in their hands. After that, the host announced the next program content, such as band performance, lottery and so on.
11:30-12: 00 violin or saxophone.
12:00- lucky draw.
Preparation before the activity:
1, the dj needs to prepare a special CD for the host to play during the speech, which requires a melodious atmosphere, such as some powerful marches. Enhance the atmosphere.
2. The man is _ _ and the woman is _ _. The host is dressed appropriately and the hostess needs to wear a skirt. The two hosts need to know the details of the whole activity, and the speech will be discussed by everyone.
3. With the cooperation of the bar staff, the second round of the game needs the on-site demonstration of the game by the insiders of the bar.
You need a low table on the stage. In order to place wine glasses, touch ball boxes, prizes and other things.
5. Prepare two vouchers, indicate the effective date and stamp them.
6. The waiter will put a number at the bottom of each table. In the second round, all the guests will go to the stage through the number at the bottom of the table.
7. In the early stage of the activity, if time permits, I hope I can rehearse it. This will make the cooperation that night more harmonious.
Marketing Plan for Bar Activities II
In order to enliven the Valentine's Day atmosphere and improve the popularity of this bar, the following activities are held on Tanabata, please pay attention to all units:
Theme activity 1: Open my heart.
Participants: Single men and women.
Purpose of participation: go, go, go! Come to the bar to find the key to your heart! ! Open her heart! ! ! I really believe that you will find the key to her heart!
Introduction to the event:
1: happy lock, looking for beauty
On the night of Valentine's Day, boys participating in the activity will get a love key, and girls will get a hand with a heart-shaped number at random. At the beginning of the activity, boys will try to unlock the heart of love with their love keys, and each person will only have five chances at most. Successful boys will find the corresponding lover according to the locked number, and those who can't be locked will be out.
2. True love interaction
Boys and girls face each other and ask a question of different interests (you can specify specific objects). After the question is over, you can choose the person you like. You can't successfully find the right person to end your participation.
2. Passion kebabs
Perform a passionate action with the person you like. The most popular participants will receive a special Valentine's Day gift from True Love Bar.
Activity participation mode:
From now until August 20th, please register at True Love Bar.
The number of places is limited, please hurry.
Activity props: happy lock, love key, love hand, your enthusiasm.
Theme activity 2: Who is the blooming heart for?
Participants: guests who want to express their deep love with flowers on a beautiful lover's night.
Purpose of the competition: be heroic, and swear to win the championship.
Introduction to the event:
Auction a bouquet of blue enchantress roses and a bottle of collector's edition wine provided by True Love Bar on the spot. Successful bidders will get a special wine-loving card, which can only be used after being signed by both parties. The meaning of the gift is heart and soul, and forever, the true love bar will witness true love.
The top 5 participants who are closest to successful bidding will get a bunch of flowers provided by True Love Bar for free.
Activity props: blue enchantress rose, collector's edition wine, 5 different flowers, your enthusiasm.
Theme activity 3: true confession
Participants: all guests
Purpose: On a special day, express your sincere love to her/him, and say it out loud if you love her/him.
Activity description: True love provides you with an opportunity to express your love loudly on this beautiful night. On a special day, a special confession of true feelings, how can you not touch her/him? The most creative confession, true love, gives you a Valentine's Day gift.
Activity props: sincere love, the courage to express loudly.
Time schedule: theme activity 1 is 15-30 minutes, theme activity 2 is 15 minutes, and theme activity 3 is 15 minutes. Pay attention to rhythm and time control.
1, the overall idea of Tanabata activity plan in shopping malls
Tanabata, as a unique Valentine's Day in China, is a must-see festival for young people nowadays. The Tanabata activity plan of this shopping mall mainly follows the large-scale promotion activities with the theme of Tanabata, creating a strong Valentine's Day promotion atmosphere.
As gold jewelry is a necessary commodity for Valentine's Day, the main commodity of merchants is gold jewelry.
2, shopping mall Tanabata activities plan time.
20th (Saturday)
3. Store layout for Tanabata activities in shopping malls
Because Tanabata is the time when the Cowherd and the Weaver Girl meet once a year through the Magpie Bridge, a Magpie Bridge is set up in the shopping mall, and the main doorpost is decorated with green plastic vines to create a grape trellis effect and create a romantic atmosphere for Valentine's Day.
Bar activity marketing plan 3
Theme Party: Carnival Christmas Hot Party and New Year's Day Carnival Party.
Time: _ year 65438+February 24th-_ year 65438+1October 1 (***4 days).
Address: Baby Face (Sanxingqiao)
Tel: _ _ _ _ _ _
The purpose of the activity is:
Celebrate Christmas in a fashionable way. Tonight you will be accompanied by festive wine and winter cheers! Christmas at night will make every guest feel the enthusiasm for you at night and feel the blessings of Christmas! Merry Christmas!
First, the object of the activity
(A) market analysis
(1) Christmas is the biggest festival in the west. On this day, people dress up, prepare feasts, give gifts to each other and have fun. In recent years, Christmas has also become popular in China. On this day, the streets are covered with lanterns and colorful decorations, and the glass windows are sprayed with beautiful patterns related to Christmas. Many young people and teenagers go to eat Christmas dinner in groups of three or five and go to bars to attend Christmas parties, so this bar should pay attention to this consumer group. In addition, middle-aged consumption is also a relatively large consumer group in our bar.
(2) New Year's Day is a legal holiday in China, which comes with Christmas. On this day, there will be consumers patronizing bars, or celebrating with relatives and friends, or lovers in love. Therefore, the promotion of New Year's Day should also be fully considered.
(3) Between festivals, people will be infected by the festive atmosphere of the festival and generally feel happy. There is an impulse to spend, so during the holiday season, you can introduce high-profit and diverse foreign wines and give gifts.
Theme: carnival Christmas hot party and New Year's Day carnival party.
(2) Activity content
The bar will serve the guests wholeheartedly with beautiful music, wonderful performances, mellow wine, preferential prices, sincere service and warm atmosphere. Let every guest have a happy and unforgettable holiday,
1. All guests can attend the Christmas bell for free.
12: The whole clock brings you good luck. I wish you happiness, health and good luck! ! !
First, lucky draw
Every guest will get a lottery ticket. There will be a lucky draw at the end of the activity.
First prize 1:{ free} (to be determined)
2 second prizes; {Free} (TBD)
Third prize: Lucky Christmas (to be determined)
2. Program arrangement
A. Christmas Eve: presents you with exquisite Christmas series, bar gifts, dances, lottery and Santa Claus.
B, arrange a guest performance (3-4 files) "to be determined"
Second, the website layout
(1) site layout
There are all kinds of colorful pictures printed with Christmas, snowman (Teng Tu) (Santa Claus) (gifts) at the door of the bar, and some Christmas decorations such as Merry Christmas are hung inside the venue. There is a 2.5-meter-long Christmas tree at the door, and seven-color light bulbs are hung on the coconut tree. Turn on the light at night. It's best to arrange carpenters to make a wooden house.
1. There is a Santa Claus at the door to welcome the guests on Christmas Eve. During the business hours, the venue will be constantly frequented and gifts will be distributed. The waiters in the bar are all wearing Santa hats. Prepare the lottery box and Christmas decorations on the stage.
(2) Personnel arrangement
1, manager: fully responsible for the reception, formulation and implementation of business projects, as well as cost control; Administrative leadership, responsible for the use of employees and the management of related personnel. Release news and information to the outside world and coordinate advertising activities.
2. usher: responsible for the scheduled reception service,
4. Cashier: Responsible for accurate and quick daily settlement, consciously abide by financial discipline and financial system, and check daily income and cash with books.
5. Bartender: Performing fancy bartending.
6. Site leader: supervise the waiters of the team, complete the task with high quality and efficiency, and check the maintenance, maintenance and cleanliness of the waiter gfd and the service area.
7. Attendant: provide efficient and high-quality service, obey the arrangement of the foreman, do all the work according to the standards, try to help the guests solve various problems, and report the guests' problems and complaints to the foreman in time when necessary.
8. Audio engineer: provide high-quality and efficient audio services, maintain audio equipment, do a good job in maintenance and ensure business.
9. Buyer: Purchase raw materials and various equipment in batches according to the bar plan.
10, electrician, engineering technician: do a good job in the detection and maintenance of equipment circuits.
1 1, stage manager and DJ: Several actors: responsible for the performance and music of the whole event.
12, two people were drawn from the service staff to pretend to be Santa Claus.
Third, the preparation and publicity work
1 Make a promotion menu (replace existing wine brands)
2. Make an activity plan (arranged by the stage supervisor)
Fourth, advertising.
1, TV advertisements spread rapidly.
Step 2 broadcast advertisements
3, newspaper advertising (should consider the cost, decided by the leadership)
4, promotional materials pop_2 advertising inkjet
Marketing Plan for Bar Activities 4
(1) Overview of activity elements
Event name: New Year's Day event planning of Muse Bar in Yulin.
Theme: Muse Golden Reunion Night
Venue: MUSE Bar, Baitu Jiayuan, Jiangnan Avenue
(ii) Purpose of the activity
1, leading the bar industry, creating a fashionable brand culture, shaping a good image of the bar, and improving its visibility and reputation.
2. Expand the social influence of our bar, and arouse the attention of all walks of life.
3. "Publicize" the achievements of this bar, so as to attract customers for yourself.
Let the elites from all walks of life who have supported this bar look forward to the future together, thus laying a good foundation for further cooperation in the future.
Through this activity, we will strengthen the team spirit and sense of responsibility of all the staff in this bar, thus creating a new starting point for ourselves.
(C) Lantern Festival live activity process
At 16:00, all pre-laying personnel are in place, and carpet laying and balloon arrangement are started to ensure that the pre-preparation work is completed before 19:30.
19: 30-2100 begins to receive visitors, and the front desk counselor will do a good job of welcoming them, wearing brooches or hand flowers for them and guiding them in.
2 1:20-2 1:50 The stage department is responsible for music playing, and the host or singer is familiar with the activity flow during this period, so as to make full preparations for the host to drive the atmosphere at the scene.
Activity time: _ _ _ _ month 65438+February 3 1.
2 1:50-22:45DJ to control the atmosphere.
22:45-22:55 singer performance time
From 22: 55 to 23: 55, the music control field was interspersed with reunion turntable activities, and the host invited guests to participate in the interaction. When the turntable rotates, the music is as passionate and inspiring as possible. There are rewards and punishments in this activity, and the host organizes his own language expression.
The birthday song from 23: 55 to 24: 00, regardless of whether the live music is accurate or not, must enter the birthday countdown.
00: 00-00: 65438+ 100mc singer's sonic show, with all the staff driving the atmosphere.
00: 10-00:20, the fancy cocktail show of the chief bartender, and the cocktail is the prize of the winner of the Reunion turntable. If no one wins, the bartender will choose to send drinks to any girl present to enliven the atmosphere.
After 00:20, the music director is responsible for arranging the performance process.
(D) Division of labor for Lantern Festival activities
1, traffic arrangement:
The security department is responsible for arranging the parking of visitors' vehicles and maintaining site safety.
2. Guest invitation:
Do Jay's advertisement well in the early stage, and the music director is responsible for arranging the details of the singer's performance and the performances of other artists.
3. Welcome to the front desk:
The reception in the front hall is a beautiful landscape in the activity ceremony, so it is necessary to do a good job in the early division of labor and the training of reception precautions. Arrange designated personnel to welcome guests and wear hand flowers for visitors.
The girl who greeted the guests that night needed makeup, and her lips were mainly red. Customers at the front desk must wear light makeup and red lips.
4. The site director:
The manager is responsible for the deployment of on-site resources and the handling of emergencies.
5. Kitchen Production Department:
Specially promote a kind of gold company reunion dinner, which is wrapped in shredded coconut and fried, and then put on a plate.
Gold company reunion can be sold as a special snack and set meal.
6. Floor attendant:
Prepare three people to assist in the arrangement in the early stage, excluding the management personnel;
On the evening of the activity, you must stick to your post, greet people with a smile, be polite to others, and actively recommend "Golden Reunion Tangyuan" and wine packages, which members can handle.
(5), site layout
The site layout conforms to the Spring Festival welcome; The venue is based on red, creating a festive atmosphere, showing high-grade and pioneering enthusiasm, making people know quickly and effectively and leaving a deep impression.
[stage]
Spread a red carpet on the floor.
[Balloon column guide]
Quantity: 8
Material: 8 welded movable ball columns made of iron, several balloons surrounded by balloon columns, and golden balloon columns.
Layout: Main entrance stairs leading to the entrance of the passage.
[red carpet]
Quantity: 50 meters long
Layout: Main entrance stairs leading to the entrance of the passage.
[others]
Some balloons, mainly red and gold, purple and silver infield.
Ladies, visitors are holding 200 flowers.
Smoke machine 1 set
Reunion turntable 1
Some glowing red lanterns.
80 red flowers.
(The detailed list is attached to the list of purchased items)
Bar activity marketing plan 5
Event name: Angelintheworld Angel Temptation-Passionate Party
Activity address: "Niuba Lourde" Bar
Activity time: 20__ _ year 65438+February 26th to 20__ _ year 65438+February 27th.
Activity slogan: cold winter, white snow flowers, beautiful women in the sky, arrival on earth, 65438+February 65438+June 27, in a legendary bar, angels will gather together to bring you a passionate night.
Purpose: To find a healthy, entertaining and happy place to make friends for urbanites. The purpose of the activity: steadily enhance the brand of Niuba Lourde Western Restaurant, further enhance the visibility of the bar and increase the turnover.
A, the scene environment layout
The bar infield is dominated by black and white, with inkjet photos of the bar outfield and posters of the bar infield as the main body. Then add red flowers, white gauze and black and white balloons to decorate the whole venue. All employees should keep a professional smile and do all the services for the day.
Second, the activity creativity
Angels are on earth, and every girl has been an angel without tears. When she met the man she loved, she shed tears, and the angel fell into the world and became a girl, so the boy must not fail the girl because she gave up the whole heaven for you.
Three. Activity schedule
2 1:00-2 1:30- sign in and enter the site.
2 1:40-2 1:50CMC delivered a speech and announced the details of the event.
2 1:50-22:20C band performance time
22:20-22:50- The party officially started, and DC and the guests danced freely.
During the game time from 22: 50 to 23: 30 C, try to relax the guests' body and mind and bring more laughter to everyone.
23:30-24:00-DC dances freely with the guests.
23:00-23:40C Bar Band Performance
23: 40 to 00: 20