"How alive are you?" The English translation is roughly "How alive are you?" ALIVE is a brand-new brand positioning promotion plan of Jaguar. In addition to the slogan, it will also change the Logo, logo and brand vision. The reason why it is named alive stems from its meaning of "being alive and energetic". Jaguar is different from ordinary machines, not cold and numb, but flesh and blood. Just as some excellent people persist in their dreams, dare to take risks and are full of the power to embrace life, so is Jaguar, which is truly connected with drivers. How do you live? Just want to arouse people's further understanding of themselves, do you dare to dream and remain unique? Still as unrepeatable as Jaguar? I personally like this new slogan. Should we always look at ourselves and see if we are still alive? !