In the 1990s, as we all know, more than 20 people drank four fake wines in Wenshui, Shanxi. Although the law was fair and killed several people who made fake liquor, the result was that Shanxi liquor production collapsed by half, which completely ruined the reputation of Fenjiu and greatly affected the whole liquor industry. Fenjiu production enterprises did not learn from it correctly and made corresponding strategic changes in market expansion and product promotion, which is still an old routine and cannot be separated from the business philosophy of planned economy.

4. The phenomenon of OEM is serious

According to public information, Fenjiu Factory is a wholly-owned subsidiary of Fenjiu Group. Fenjiu Factory mainly produces and sells self-operated Fenjiu brands, including Fenjiu series, Xinghua Village series, Zhuyeqing series and White Fenjiu series.

After 2 1 century, Fenjiu Group began to authorize some individuals or companies with funds and resources to design their own wine bottles and outer packaging. After Fenjiu Group fills drinks, the authorized party prints the trademark of "Xinghua Village" and the name of Fenjiu Group Company on the outer packaging for sale. Individuals or companies in this mode are regarded as authorized parties and collectively referred to as "developers". Authorized products are called "Group Development Liquor", "Group Liquor" or "Fenjiu Cooperative Liquor". Developing wine is commonly known as "brand wine".

This "brand wine" itself has a strong suspicion of Gui Li. Over the years, brand liquor has disturbed the liquor market in the market, making it difficult for consumers to distinguish between true and false and easy to be deceived.

Of course, as the originator of Fenjiu, the former boss of Fenjiu, and the first stock of China Liquor, Fenjiu has considerable confidence in both product quality and cultural connotation.