Redmi (Redmi) is a technology brand for young people under Xiaomi Group. It aims to create high-quality mobile phones and intelligent hardware products for young people around the world, and the flagship experience will exceed expectations. Adhere to the brand concept of "desperate love" and stand with young people all over the world.

The predecessor of Redmi is the brand-new product line "Redmi" launched by Xiaomi Company on July 3, 20654381. 201965438+1on the morning of October 3rd 10, Xiaomi Company officially announced that it would upgrade the Redmi series to an independent sub-brand of Xiaomi's mobile phone business. On June 20 19 10, 19, Xiaomi Company held an independent press conference of Redmi brand.

brand positioning

From the initial positioning, Redmi series is the product positioning of volume. Redmi 1 uses MediaTek's 28nm quad-core processor, and the screen is AUO 1280 x720 p, which cooperates with China Mobile and QQ space. At that time, the data was that the first batch of 654.38 million units were sold, and more than 9 million users made reservations through QQ space.

On 20 19 65438+ 10/0, Xiaomi will hold a new product launch conference in Beijing, at which time a brand-new independent brand, Redmi Redmi, will be launched. In response to comments from netizens, Lei Jun said: separating Xiaomi from Redmi and developing in different directions can make Xiaomi brand better. Redmi Redmi focuses on the ultimate cost performance and focuses on the e-commerce market. Xiaomi focuses on high-end and new retail.

Lei Jun said that English brands are simple and practical English words, and it is difficult to register trademarks worldwide. The name Redmi has been used abroad for many years and is well known to the public. Redmi translation Redmi was insisted by HugoBarra, former global vice president of Xiaomi.

Reference to the above content: Baidu Encyclopedia-Redmi