Luling Humanities Valley was invested and built under the guidance of the 16-character strategic policy of "developing and upgrading, accelerating a well-off society, rising green and prospering Jiangxi" by the provincial party committee and government, and the spirit of vigorously developing cultural industries, and under the guidance of the tourism development strategy of "landscape Luling" and "three mountains and one river" by the Ji 'an municipal government.

"You can see the mountains, you can see the water, and remember to be homesick". The Luling Humanities Valley Project embodies the inheritance and development of Luling culture and will make positive contributions to enhancing the city image of Ji 'an. As descendants of Luling, we have the responsibility and obligation to inherit and carry forward Luling culture; It is our responsibility to spread the civilization of merchants in Luling Shangzhou, bravely break into the world, and think about it when you are rich; Have the responsibility to publicize and publicize a well-off life of mutual respect, happiness, sweet love and family harmony.

Culture and tourism are the best diplomatic business cards for a city. Focusing on the sensational slogan of "this place is half Suzhou", this paper deeply interprets Luling, Ji' an and Jinggangshan. Let the heavy luling culture come alive, the auspicious Ji 'an culture get together, and the bright Jinggangshan red culture get warm. Let it become an experiential humanity, a consumable culture and a paradise for learning. Transform the essence of culture into cultural creative products and cultural achievements. It constitutes a city business card integrating multi-element multi-format multi-center cultural tourism, consumption experience, creative manufacturing and healthy living, and is a new central cultural consumption complex in Ji 'an.

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