Recently, Beijing Benz Automobile Co., Ltd. and Mercedes-Benz (China) Automobile Sales Co., Ltd. filed a recall plan with the State Administration of Market Supervision. This time, operator finance tried to sort out the relevant information of Duan Jianjun, executive vice president of Beijing Benz Sales Company.

Baidu Encyclopedia shows that Duan Jianjun was the general manager of Toyota China, the vice president of Beijing Yazhijie Investment Co., Ltd. and the general manager of the group before serving as the executive vice president of Beijing Benz Sales Company. He also served as the sales and marketing director of Fiat Group in China.

Duan Jianjun's previous work experience made him rich in experience in channel network construction and very familiar with the marketing of China automobile market. From June 2008 to February 2008, Duan Jianjun joined BMW Brilliance as vice president. 20 13 10, Duan Jianjun left BMW Brilliance and went to work for Mercedes-Benz. Roughly speaking, Duan Jianjun has worked in the automobile industry for at least 15 years.

Interestingly, Duan Jianjun is called a "poet" executive in the automobile circle. After he took office, Mercedes-Benz brand appeared more cultural slogans, such as "treat the world with courtesy", "leave the dust behind" and "let the world go", which should be said to be high-level.

In several interviews with Duan Jianjun, he once said, "Why not sing and walk slowly?" And "the luxury electric track has just entered the Spring and Autumn Period, and it is still far from the Warring States period, let alone the unification of Qin." Duan Jianjun also used the title of Sun Tzu's Art of War to integrate China culture with automobile marketing as the selling point of the new Mercedes-Benz E..

However, once an advertisement of Mercedes-Benz got into trouble. As the vice president in charge of sales and marketing, Duan Jianjun must be under great pressure.

It is worth noting that on September 26th, 20 17, Beijing Benz Sales & Service Company was fined 200,000 yuan by Beijing Shunyi District Market Supervision Administration for using or using the national flag, national anthem, national emblem, military flag, military song and military emblem in disguise. At this time, Duan Jianjun was appointed as the executive vice president of the company.

As a veteran of automobile marketing, Duan Jianjun probably didn't expect Mercedes-Benz's advertisement to "roll over" here. Of course, it is also possible that his subordinates did it and he didn't notice it.