In order to ensure the effect of the activity, it is necessary to make an activity plan in advance. The activity plan is the strategy of the whole activity, which can point out the direction for the activity. So how to make a scientific activity plan? The following is a sample essay (generally 5 articles) of the activity plan of 202 1 right1for you. Welcome to read, I hope you will like it.
Double 1 1 activity plan 1 1. Activity purpose:
Explain the current market situation and the purpose of the activity. What is the current market situation? What is the purpose of this activity? Is it dealing with inventory? Is it to increase sales? Is it to crack down on competitors? Is it a new product? Or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted.
Second, the activity object:
Is the activity aimed at the owner of the target market or a specific group? What is the scope of activity control? Who is the main target of the promotion? Who is the secondary target of promotion? Whether these choices are correct or not will directly affect the final effect of promotion.
Third, the theme of the event:
In this part, we mainly solve two problems:
1, determine the theme of the event.
2. The theme of packaging activities
Price reduction? Price discount? A gift? Lucky draw? Gift certificate? Service promotion? Demonstration and promotion? Consumer credit? Or other promotional tools? What kind of promotion tools and themes to choose should take into account the objectives, competitive conditions and environment of the activity, as well as the budget and distribution of promotion expenses.
After determining the theme, we should try our best to treat it artistically from the consumer's point of view, dilute the commercial purpose of the promotion, and make the activity closer to and more touching to consumers.
This part is the core part of the promotion plan. We should strive for innovation and make the activity shocking and exclusive.
Fourth, the way of activity:
This part mainly expounds the specific activities. There are two important issues to consider:
1, determine the partner:
Draw a strong organization as the backing, or hook up with the media to get more resources? Does the manufacturer act alone or jointly with the distributor? Or is it jointly promoted with other manufacturers? Cooperation with the government or the media will help to build momentum; Combine with dealers or other manufacturers to integrate resources and reduce costs and risks.
2, determine the degree of stimulation:
In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promotion. However, this kind of stimulus also has marginal effect, which must be analyzed and summarized according to the promotion practice, and the appropriate stimulus degree and corresponding cost input should be determined in combination with the objective market environment.
Verb (abbreviation for verb) Activity time and place:
Choosing the right time and place for promotional activities will get twice the result with half the effort, while choosing the wrong place will be thankless. Try to let consumers have free time to participate, and make the location convenient for consumers, and communicate with relevant departments such as industry and commerce in advance. Not only is the timing and place of the promotion important, but how long it lasts and the best effect is also important. The duration is too short, and repeated purchases cannot be realized within this time, and many benefits that should be obtained cannot be realized; If it lasts too long, it will cause high cost, the market will not be hot, and the value of customers will be reduced.
Six, advertising mode:
A successful promotion needs all-round advertising cooperation. What kind of advertising creativity and expression do you choose? What kind of media do you choose? These all mean different audience arrival rates and cost inputs.
Seven, preliminary preparation:
The preliminary preparation is divided into three parts.
1, personnel arrangement
2, material preparation
3. Test scheme
In terms of personnel arrangements, it is necessary to "everyone has something to do and everything is in charge", and there can be no gaps and overlaps. Who is responsible for communication with institutions and the media? Who is in charge of copywriting? Who is in charge of site management? Who is responsible for distributing gifts? Who is responsible for customer complaints? Every link should be considered clearly, or you will be in trouble if you get cold feet and lose sight of one thing.
In terms of material preparation, everything from vehicles to screws should be listed, and then counted according to the list to ensure foolproof, otherwise there will be a hectic scene.
More importantly, because the activity plan is determined on the basis of experience, it is necessary to carry out necessary experiments to judge whether the selection of promotion tools is correct, whether the degree of stimulation is appropriate and whether the existing channels are ideal. The test method can be to ask consumers, fill out questionnaires or try a scheme in a specific small area.
Eight, medium-term operation:
The medium-term operation is mainly activity discipline and field control.
Discipline is the guarantee of combat effectiveness and the prerequisite for the perfect implementation of the plan. In the plan, all aspects of participants' discipline should be specified in detail.
On-site control is mainly to arrange all links clearly and make them busy and orderly.
At the same time, in the process of implementing the plan, we should adjust the scope, intensity, quantity and focus of promotion in time to keep the promotion plan controllable.
Nine. Late continuation
The late continuation is mainly a matter of media propaganda. In which media will the incident be followed up?
X. cost budget:
Without interests, there is no meaning of existence. The cost input and output of promotional activities should be budgeted. It is necessary to put an end to the situation that the promotion planning company has no financial support only after the activities are carried out. A good idea is not enough for a good promotion.
XI. Accident Prevention:
There may be some accidents in every activity. For example, government intervention, consumer complaints, cooperation between supply chain and logistics, and even unexpected causes caused by sudden weather changes. Necessary human, material and financial preparations must be made for all possible accidents.
Twelve. Effect evaluation:
Predict what kind of effect this activity will achieve, so as to compare it with the actual situation after the activity, and summarize the success or failure from the aspects of stimulation degree, promotion opportunity and promotion media.
The above twelve parts are a framework of the promotion plan. In practice, we should boldly imagine, carefully verify, analyze and compare, and optimize the combination to achieve the best benefits.
With a convincing and operational activity plan, you can get the support of the company's top management, and you can also ensure the perfect implementation of the plan, so as to maximize the promotion effect.
Double 1 1 2 activity plan i. Theme name:
"Double 1 1" cocktail of seven-color city-states and reader meeting of columnist Mr. Wang Wei
Second, the time and place:
XX year165438+1October1day 19: 00-23: 00.
The sales hall and swimming pool coast of the seven-color city-state of Xianglong, a new city and a small town.
Third, the highlights of the event:
1, Guangzhou Daily Qingyuan community calendar flower season figures gathered for the first time.
2. Wang Wei, a national registered psychologist and columnist of "Temperament Man" in Qingyuan Community of Guangzhou Daily, met the readers for the first time.
3. Qingyuan's first swimming pool reception
4, XX Singles Day, the city's elite men and women blind date rally.
5. Seven-color polis elite real estate expert forum
6. Guangzhou Daily Qingyuan Community First Reader Meeting
Fourth, the venue arrangement
Communication and interaction are arranged in the sales department.
Single parties and cocktail parties are arranged in the pool.
Double 1 1 3 Activity Program I. Activity Background:
"Singles Day" is an entertainment festival among young people to celebrate that they are still single ("single" means "single"). Singles' Day was born on campus, spread through the media such as the Internet, and gradually formed Singles' Day culture. 65438+1 October 1 is Singles Day, 65438+1October1and 65438+1October1is Singles Day, and/.
Second, the planning purpose:
Let singleness be a thing of the past.
Three. Activities:
1 Activity time: xx years165438+1October 1 1.
Venue: Let's get together.
Activist: Dandelion E Home-Robust Department
4 Group-oriented: all students of Xijing College
5 activity type: set publicity, banner publicity,
Four. Process of activity implementation plan:
1 Pre-preparation: discuss with the bar owner and hold a bachelor party together.
Buy gifts for Singles Day.
Let's get together. Specific activities:
1. The host gave a welcome speech to the guests. At the same time, it points out the purpose of this activity and explains the origin of "Singles Day".
2. Everyone sang the opening of Love Song of Singles.
3. Watch electronic love stories collectively to set off the atmosphere.
Step on a balloon. A group of 2-3 people, each with a balloon tied to its foot. Let them step on each other and see which group has more balloons left on their feet after a certain period of time.
5. Eat the cake+drink beer+blow the balloon continuously, and finally close your eyes and rotate 15 times. The fastest person will win the prize.
6. Let the students say a conversation in their hometown, the more classic the better.
For example, there was a passage in a Chinese Odyssey.
7. You can choose two rows of people, a group of three, two people blindfolded, and then feed each other food (mainly oranges), and the other person who can see is responsible.
8.( 1) Ten boys and ten girls speed dating: Prepare a sign, sign ten girls such as Miss Xiaolong and Huang Rong, and let the boys draw lots, including Yang Guo and Guo Jing. So the little dragon girl was paired with Yang Guo, Guo Jing and Huang Rong respectively.
(2) Ten well-matched couples interpret all the storylines of a drama to see the tacit understanding between them.
(3) Ten pairs of sad love songs sing big pk. Release the unhappiness in your heart into a sad love song. Let the audience under the stage also participate and send small gifts.
(4) Select the best fighter, the best woman and the most popular couple, and award prizes.
9. Write a note to send a blessing (anonymously write it on a note to the host, and then let everyone read the blessing aloud in turn. )
10. The students began to express their views together, talking about their views on college students' love and their personal experiences.
1 1. The tutor tells you some original opinions.
12. In a word, the party ended successfully.
Double 1 1 activity plan 4 double 1 1 is a festival that e-commerce must compete for over the years. Activities and publicity are very strong, with many participating brands and rich forms of activities. As an offline shopping mall, we need to grasp the concept of "Double 1 1 Shopping Carnival" and launch winter clothes promotion when the temperature drops. It should be more different from e-commerce in terms of activity intensity, marketing methods and field experience, thus highlighting the characteristics of physical stores.
I. Theme of the event:
Double 1 1 Armageddon-Eastcom opens China Shopping Festival!
Second, the activity time:
165438+1October 8th (Saturday)-165438+1October1day (Tuesday) * * 4 days.
III. Contents of activities
Eastcom 165438+ 10/01unprecedented. It strikes hard and declares war on e-commerce, which is more favorable than online shopping!
1, breaking news: 10 yuan cash gift certificate is here, let's see if you can grab it! ! !
Voucher collection method:
(1) Obtained by "double 1 1" SMS;
② Pay attention to the official WeChat of "Jiangxi Dongxin Department Store" and reply "1" to get the electronic coupon, and get the paper gift certificate with the electronic coupon;
3 directly use VIP card to get it; Each ticket collection method is limited to 2 tickets per person;
Gift certificates can only be used in Eastcom Department Store 1-3F, excluding gold jewelry, watches and glasses, special prices, rental counters and express counters;
Gift certificates are not allowed to be used across counters. There is more than one coupon at 100, more than two coupons at 200, and two coupons for a single item.
The gift certificate is used once, without change or cash, and is collected by the cashier at the cashier's desk;
The counter that should be marked with "receiving coupons" or "not receiving coupons";
Time of coupon collection:165438+1October 4th to165438+1October1,and time of coupon use:165438+/.
Place to collect coupons: the main service desk on the first floor of Eastcom Department Store.
2, against the double eleven, shopping to the end.
1F leather shoes bag Belle new 4.5 fold; Daphne shoes 100 yuan/pair; 50% off the new Ilcom, special price 160 yuan, 4.8% off the new fishing fork; Mulinsen's new products are 50% off; 5.5% discount on new street shoes; Camel new 5.5 fold; Montague shoes/red beans new 5.8 fold; New rhinoceros 5-6.8 fold; Milan Shengdi's new 60% discount; Huangmei Special 50 yuan/Double; Great Sage/Classical Manner from 80 yuan; Denilson offers a 40% discount; Zhu Lixin 99 yuan; Montagut luggage new 5.8 fold; Boss/Rolls-Royce handsome 50% off; Paul Aranlai won 3.3% audience support.
1F 50% discount for men's cartier crocodile/playboy; 40% discount for new cat people; Romon's new 30% discount; 40% off New Kadi Road, special price1from 58 yuan; Bally Danwei /Wallace new 50% off, some suits 188 yuan; Youngor's new 8.8 fold;
1F Jade Jewelry Xinjiang Hetian Jade 3.8 fold; Yujiangfang bracelet is 8.8 fold;
1F cosmetics herborist/Shiseido/Bomei 15% discount; Maybelline buys big electric eye mascara +50 yuan sends eyeliner; 15% discount on L 'Oreal/Olay, buy any product +50 yuan thread cream or mask; Kans pre-stores 100 to get the invisible mask, and you can also participate in a one-time shopping activity of 300 get 50 free, and any product is given as a gift; Amy Manor has a 7.5% discount on the whole audience, and masks are given 5 times1;
2F 50% discount on underwear Mrs Naif/urban new feeling bra; Shi Ting is 20% off the field; Timely 50 yuan/set of women's pajamas, some bras buy one get one free; American standard pajamas are 6.8 fold off the audience; Jing Ya/Ludi poetry pajamas 8.8 fold;
2F Women's Wear 3.5% discount for Kentai Noble/Bosideng; La Chapelle/La Chapelle Sports /Molifeel Autumn Series 3.8 fold; Mrs. fu has a 50% discount on the audience; 5.8 fold for scented clothing; 40% off the audience in early autumn; 25% discount on Gotha winter clothes; Mina show is 7.8 fold off the audience; Ailaiyi down jacket is 15% off for two pieces; Bagpipes/Snow Mouth/Pride are 10% off the whole audience, and the area 1 off; Benadong is 15% off; 20% discount on Rong Yue/Piper winter clothes; 15% discount for quick-buy/sharp-moving models; Desenis part buy one get two free; 20% discount for two or more winter clothes of ancient wooden sheep; Millarg 1 1.7-9, with a discount of over 388; After Konica's discount, over 500 yuan will be deducted 100, and over 500 yuan will be delivered 150 yuan;
3F Sports and Leisure Nike 5.5% off the audience; Adidas has a 30% discount on the audience; Li Ning has a 40% discount on the audience; New balance is 7.5% off the audience; 50% off Camel Outdoor/Playboy Outdoor; Xidelong has a 4.9% discount on the audience; Jeanswest is 10% off the audience, and the special price starts from 60 yuan; Crshiond is 8.8% off the audience; 4.6% discount at Maku Store, special price 19 yuan;
During the activity, all 500 yuan cash paid for shopping at Eastcom 1-3F can be exchanged for multi-level gifts. The receipt can be accumulated in full on the same day and invalid on the next day. A receipt cannot be divided into zero. Gifts are subject to the real thing, and the quantity is limited. Does not involve gold jewelry, watches and glasses, rental counters, special prices, special express counters.
Fourth, gift setting.
Send coupons above1.xx.
2. Send food stamps after 2.xx.
3. Send exquisite small gifts over xx.
Double 1 1 Activity Plan V Activity Theme:
Give you a chance to find the other half
Campaign slogan:
I hope people are no longer long/single.
Activity purpose:
Steadily promote the brand of Music House Bar.
Location:
Music house bar
Activity time:
20xx 65438+ 10 month1/kloc-0 day
Activity background:
Because Halloween has just passed, Singles Day has little room for development in a medium-sized city like Huai 'an, and the annual Christmas is coming, which determines that this festival will not be very big, but it must be meticulous and deeply rooted in the hearts of the people.
Activity content:
1. Ladies who arrive at the bar before 20: 30 on the evening of the event will each be given a cup of milk tea.
2. In the interactive session of the audience, if there is a young lady that the bachelor likes, you can write a short note and pass it on by the waiter to experience the fun of flying pigeons passing books.
3. Draw the lucky consumption prize at eleven o'clock in the evening, the first prize 1: a set of dynasty dry red; 2 second prizes: 4 bottles of beer; 3 third prizes: 2 bottles of beer.
I hope people will live for a long time and there will be no more bachelors!
Come on, say goodbye to your single at the Music House!