Father's Day activity planning scheme of men's clothing store 1 1. Activity background:
Compared with mother, father is ashamed to express his love. They often hide their love in their hearts. Motherly love is sound, while paternal love is silent. As a country of etiquette, the Chinese nation has always attached importance to filial piety and returning kindness, so we should make full use of this opportunity to carry out interactive family culture marketing.
Second, the theme of the event:
Praise your father and be filial to the world.
Third, the activity time:
20xx June 2 1
Four. Activities:
1, birthday cake:
Dad born on June 20th can enjoy a 40% discount on birthday cake in xxx store with valid certificates.
2. Beer drinking contest
Anyone who holds a shopping receipt of 50 yuan or above on the day of the shopping mall at the exchange office of the building store can participate in the beer drinking competition.
Activity details: Each class is divided into two groups with 5 people in each group. Ordered by the host, the audience who can drink 1 in the shortest time wins. The winner will get two cans of beer on the spot.
3. Colorful Grand Prix:
During the Father's Day activities, the goods will be 28% off the whole audience. Those who buy the goods at a discount and get a single ticket of 128 yuan or more can take part in the "Colorful Winning Prize, Drawing Father's Day Gifts for Father" activity with their computer receipts to present their fathers with exquisite Father's Day gifts.
(1) Prize Settings:
Grand prize: choose a dress;
First prize: giving away the designated goods.
Second prize: 20% discount on the purchase of goods;
Third prize: 30% discount on the purchase of goods;
(2) Details of activities:
A) Put a long promotion table at the entrance and exit of the checkout counter in the shopping mall and spread it with red cloth; Put two lottery boxes on the table, and each box contains five kinds of table tennis *** 1 1, which are four white, three blue, two green, yellow 1 and red 1. B) As long as the ping-pong balls that customers grab from the box twice in a row are of the same color, they can get the corresponding winning prizes; The red ball represents the grand prize; The yellow ball represents the first prize; The green ball represents the second prize; The blue ball represents the third prize; The white ball represents the fourth prize.
4. Award for Dad's Dad
Set up a stage in front of the shopping mall, and hold a fun game of "Daddy has a prize", that is, let the children put on an eye mask and find out who their father is. Slogan: Award for father!
(1) Activity details:
A) Choose 5-7 pairs of father and son from the live audience. These children should be between 4 and 7 years old. The fathers put on the same clothes provided by the mall and stood aside. There should be a number plate on the cover of the clothes, and the number corresponds to the number on their children.
B) blindfold the children and be led by the host one by one.
When they go to their father, they can touch and smell, but they can't talk or do other suggestive actions. Violators are disqualified. After the child finds his father, he stands behind him, but he can't take off his blindfold. Then finish the game of finding a father for the children below.
C) When all the people find their father, they will take off their blindfolds and see the results.
D) If the father can be found accurately, the child will get a meal coupon from KFC or McDonald's, and the father will get a shirt. Other children who can't find their father will also get a nice food or drink (around 5 yuan).
Verb (short for verb) Advertising and budget:
1, XX newspaper in June 19-2 1 business card promotion. Budget amount: 2,000 yuan
2. The radio station will be broadcast at a specific time in June 19-2 1 (to be determined). Budget amount: 1000 yuan
3.5,000 paper leaflets. Budget amount: 500 yuan
Planning scheme of Father's Day activities in men's clothing stores II. Background of activities
It coincides with Father's Day in June 18. The creative purpose of this promotion activity is to take Father's Day as an opportunity to seize the blank of people's lack of emotional awareness of fatherly love, because people usually emphasize the importance of maternal love more, which leads to the neglect of the promotion of the meaning of the festival itself. We will focus on this now, and publicize it with graphic, text and commemorative gifts with strong visual impact, so as to be unconventional in the usual commercial promotion. At the same time, calling back the basic emotions and morality that society lacks can leave a very good impression on consumers and increase the reputation, goodwill and awareness of the brand.
On the other hand, the focus of this activity is still on sales. With the help of the sales atmosphere created by Father's Day, the emotional appeal of "Father loves shirts (mountains)" is put forward, and related products such as "shirts and T-shirts" are promoted in a targeted manner to drive sales throughout the off-season.
Second, the purpose of the activity
With the help of a good sales atmosphere on Father's Day, we can seize the advantages of holiday characteristics and rising sales, fully mobilize consumers' shopping enthusiasm, enhance the visibility of the store, and thus increase the turnover.
Advocating the atmosphere of Father's Day can help consumers increase their gratitude and call back the voice of modern people's affection and fatherly love. Thereby highlighting the sense of social responsibility of enterprises and realizing the promotion of consumers' goodwill towards brands.
Closely follow the company's current brand development prospects and strategies, highlight the unique brand personality, cultivate consumers' attention to the brand and expectations for gifts in the later activities, gradually introduce the concept of grand planning, and enhance the significance and purpose of promotional activities.
Spread brand information, improve off-season sales performance, thus reducing inventory pressure and improving production and sales rate.
Third, the theme of the event
(1) The gratitude and courtesy of a father's love as "compassionate".
② Father's love is like "shirt" and "sen".
Fourth, the venue
Busen national terminal branch
Verb (abbreviation of verb) I-word duration
Around Father's Day
Activity content and creative copy of intransitive verbs
Father's love has traces, but years have no traces. ...
Father's love is like a mountain, tall and majestic; Father's love is as profound as the sky;
Father's love is like a river, slender and steady; He is the link between blood and pulse,
He is the connection between bone and meat; On this special day,
We said, "Dad, you have worked hard!"
Option 1: (applicable to shops that don't offer discounts often)
Father loves like a shirt, Busson is grateful for Father's Day, and the shirt T-shirt is 20% off the audience;
Thanksgiving package: 15% discount for new two-piece set in summer; In summer, the new three-piece set is 7.5 fold;
Buy 800 yuan and get a VIP card, and get a xxx gift on Father's Day 1000.
(Note: Conditional customers can choose to send physical examination cards and other gifts to show their care for the elderly.
(In addition, please make extra promotions or package sales, such as buying shirts, T-shirts and suggested pants. )
The final interpretation right of this activity belongs to our store.
Option 2: (Promotion of B-coupon)
Fatherly love is like a shirt. Buson is grateful for Father's Day and buys as much as he can.
Ordinary customers:
Buy any goods, send equivalent vouchers (in hundreds);
For example, if you spend 742 yuan, you can get 700 yuan vouchers, and so on.
The face value of each voucher is 100 yuan. Vouchers should be used together with cash and cannot be exchanged for cash.
500 yuan can only use one at a time, and 500 yuan can use two at the upper limit;
Exclusive to VIP members:
Customers with Busen VIP card will get a voucher of 1000 yuan when they enter the store.
500 yuan uses one at a time below, and 500 yuan uses two at the upper limit;
After the amount is reduced, you can continue to enjoy VIP discounts.
The final interpretation right of this activity belongs to our store.
Seven. Required support
1, plane (with reference drawings):
The production of publicity materials and the design with great tension achieve the effect of hype, including two aspects:
I. Main contents of tape delivery activities (omitted)
B. Advocating the concept of Father's Day will help consumers to enhance their respect and gratitude for their father's love, call back the affection of modern people, and reflect the maintenance and promotion of social ideology and morality by enterprises.
2. Display:
A. Commodity display: key three-dimensional packaging shops and stores; If there are stores selling special clothes, based on the principle of taking Father's Day activities as the main body, we will set up special sales areas according to the actual situation of the stores, and the company can show and guide them as needed.
B, store terminal atmosphere layout: terminal tripod KT board, checkout counter, and running water table are placed with POP promotion cards (table cards).
C, model proofing: according to different age groups, combined with the inventory of goods, make different suit matching programs; Guide customers to spend.
(Note: The exhibition department will provide assistance and guidance to the terminal building for the specific collocation scheme. )
3. Media:
This activity belongs to the company's regular strategic activities, focusing on the content of the activity, with media operation as an auxiliary.
Shopping mall: it can coordinate the broadcast and publicity of shopping malls, and play the activities n times a day during the activities;
Store: banners, Yi Labao and table cards can be made to render the atmosphere of the event, and VIP customers should release the event information in advance through SMS in time; Conditional customers can also spread this promotion through radio, television and other media.
Eight, matters needing attention
1. During the activity, the store (manager) should display the corporate image with a good mental outlook and service attitude. Every customer who enters the store must clearly inform the activities of his store; Familiar with the company's clothing matching plan, do additional promotion or suit sales, such as buying shirts, T-shirts, suggested pants, etc.
2. During the activity, all stores should prepare enough commodities, gifts, promotional materials and picture books in time;
3. Prepare customer files and record the registration of pre-sales customers, after-sales customers and VIP customers. Please fill in the customer information completely when giving VIP cards and gifts; Once the donated items are sent, they will not be exchanged;
4. Do a good job in the pre-sales training of shop assistants, and infiltrate the activity concept and promotion skills into the hearts of every employee.