Muji is a grocery brand, which means good products without brand logo in Japanese. Product categories are mainly daily necessities. Products pay attention to the concept of simplicity, conciseness, environmental protection and people-oriented, and there is no brand logo in packaging and product design. Products range from pencils, notebooks, food to basic kitchen utensils. Recently, it has also begun to enter housing construction, flower shops, coffee shops and other industrial categories.

One of the biggest characteristics of MUJI is minimalism. Its products have removed trademarks, omitted unnecessary designs, removed all unnecessary processing and colors, and are as simple as materials and functions themselves. It is difficult for customers to find their own brand logo on all Muji products, except shop signs and logos on paper bags. In MUJI stores, customers can hardly see any bright colors except the red "Muji" box, and the main colors of most products are white, beige, blue or black.

The development history of MUJI:

From 65438 to 0980, the world economic growth fell into a downturn, and Japan also experienced a serious energy crisis. At that time, consumers not only demanded good quality of goods, but also hoped for preferential prices. In this case, "no brand" was born in Japan. At that time, Muuchi Masao founded "Muji" company and introduced the first batch of brand-free products to the market. The packaging of these products is simple, which reduces the cost and uses the slogan "value for money".

1983, MUJI opened its first flagship store in Castle Peak, Tokyo. Due to the great recognition of consumers, there are hundreds of specialty stores in Japan within a few years. 199 1 year, MUJI opened its first overseas store in London. Since then, it has successively entered France, Sweden, Italy, Norway, Ireland and other countries. In July 2005, its Shanghai store officially opened. MUJI has 200 stores in China and more than 100 stores in Japan.

Refer to the above? Baidu encyclopedia-muji