In fact, many reasons for the crisis have long been lurking in the daily management of enterprises, but managers are careless and lack crisis awareness, which has not attracted enough attention. Sometimes, seemingly trivial things may turn into a crisis that destroys enterprises through "chain reaction", "snowball effect" and "vicious circle". Bill Gates famously said, "Microsoft is only 18 months away from bankruptcy forever." In order to avoid the phenomenon of "boiling frogs in warm water", enterprises should first require their senior managers to have a sense of crisis, so that enterprises will not lose their way strategically and slip into the quagmire of crisis inadvertently. It is worth noting that crisis management is not a matter for the top management of an enterprise or some functional departments, such as security departments and public relations departments, but should be a subject faced by every functional department and every employee. Enterprises should be good at instilling this sense of crisis into all employees on the basis of high-level awareness of crisis, so that every employee can have the idea of being prepared for danger in times of peace, improve their vigilance against crisis, and implement crisis management in every employee's actual actions, so as to avoid delay and chaos in times of crisis.