First of all, Cheka is an online celebrity brand. Its main business is selling automobile supplies, such as car cushions and air fresheners. Its brand positioning is very young, focusing on fashion and personality, which is deeply loved by young people.

Secondly, car coffee is a kind of car culture. It has a large number of fans and will organize some auto shows, motorists' clubs and other activities to show its profound automobile culture. The slogan of Cheka is "Stay with the car", which expresses the love and persistent pursuit of car culture.

Car coffee is a life attitude. Cheka's product line is very comprehensive and innovative, making people's lives more convenient and comfortable. While promoting its own brand, Cheka is also promoting an attitude of embracing life and guiding everyone to enjoy a better life.