Brand image: Li Ning takes "AnythingisPossible" as the brand slogan, emphasizing the spirit of personal efforts and self-breakthrough. Jeep takes "GoAnywhere, DoAnything" as its brand slogan, emphasizing its off-road performance and adventurous spirit.
Brand history: Li Ning is a local brand in China, founded in 1990, and is famous for its sports achievements. Jeep is an American brand, founded in 194 1 year. It started as a military off-road vehicle and later developed into a world-famous automobile brand.