2, telephone charm, wireless extension-China Telecom PHS is the brand name of wireless local telephone, which is a service launched by fixed-line operators China Telecom and China Netcom in order to curve into the mobile market and resist the diversion of mobile phone business. This brand originated from the sci-fi image of PHS roaming the world written by the famous writer Ye Yonglie. Because the tariff standard of fixed telephone is adopted, but it is a fixed telephone without line, this advertising slogan highlights the "charm of telephone", including cheap tariff, short number, clear call and so on, and vividly conveys the competitive advantage of PHS. PHS has always formed the concept of "cheap" in users' minds. This advertisement also reminds users that PHS is fashionable and attractive.
3, the light is gathered because of you-China Telecom Internet Star Internet Star is the brand of China Telecom broadband application platform, which includes all kinds of broadband applications, including video (such as film and television programs), distance education, entertainment (games, music) and so on. "Light gathers because of you" first coincides with the name of the internet starry sky and highlights the existence and development of this brand. The first purpose is for users. In addition, because of the value-added application content provided by the Internet Star, it has gathered the essence of many SP (service providers), and it is an important platform for telecom and major SP to work together, and the purpose of this "convergence" is precisely because of the existence of users.
4, let the dream access to reality-China Telecom broadband and Internet, in the eyes of ordinary people, are symbols of high technology, representing the future development trend of the information industry. The advertising word telecommunications is often accompanied by images full of fantasy charm, such as hanging a swing rope on the tooth tip of the moon. This advertisement, full of fairy tales, softens the stiff image of high technology and conveys such a humanized brand connotation to users: broadband network is full of magical colors, which helps us realize many beautiful dreams in life, is the carrier from reality to the future, and dreams become reality. Communication is not cold, but emotional and passionate. Judging from this slogan, it reflects the unremitting efforts of China communication industry to build a brand-new brand.
5. Jump into the Internet-Compared with China Telecom's interconnected starry sky, broadband network is high-speed, and "jump into the Internet" with the homonym of "access" undoubtedly highlights the "fast" consumption experience. For the interconnected starry sky of telecom Internet value-added service platform, telecom has conveyed its own advantages with this simple sentence, and it has a "high-speed" atmosphere. In fact, in recent two years, China Telecom has been strengthening its image in broadband services, such as its ADSL service called "Network Express" and its broadband service promotion activity called "Broadband Extreme Tour".
6. Let China have a broader mind-the slogan of China Telecom Broadband Internet China Network is often used in the overall image of China Telecom Broadband Service. The word "Guang" highlights its business characteristics, and the word "Zhong" indicates that telecom is a national operator. The anthropomorphic advertising language not only solves the technical barriers, but also conveys a magnificent feeling to users.
7. Take a step forward every day and serve sincerely forever-China Telecom This is the corporate image slogan of the old China Telecom (before the split). After the north-south split of enterprises, people have rarely seen this slogan. Although this slogan seems to be a bit "old-fashioned" today, it is trying to express the image appeal of telecommunications to users through easy-to-understand language: China Telecom is improving its service level and putting users first. Later, after the spin-off, China Telecom adopted a more concise slogan "Customer first, service with heart" as its corporate image, which is in line with this concept.