1962 started in Spain, and was rated as the world's four major denim brands by world-renowned magazines such as Finance, Time and Fortune in the 1970s, ranking first in Europe. Just like its national skill-bullfighting, "Louise" with the bull as its trademark is regarded as Spain's national treasure brand, and the spirit of "Louise" is just like the pursuit of the goal of bullfighting. Go ahead and make unremitting efforts until death do us part.

LOIS brand has always adhered to the principle of applying cowboy spirit to goods, from the application of fabrics to the breakthrough and innovation of design and the expression of spirit, hoping to provide consumers with real jeans and accessories. Its products are representative of personalized clothing.

Today, LOIS has dozens of designers and launches hundreds of products every season. The design style is more international and personalized, breaking through the inherent image of cowboys and becoming a brand that young people in Europe are keen on. Its brand footprint covers five continents and more than 70 countries.

Louise's consumer group is defined as a group with ideals, self-esteem, freedom, hard work and enthusiasm for life, and a decadent group that opposes violence, indulgence and drifting with the tide. So LOIS's slogan is: "not everyone deserves LOIS!" " "

In China, more and more consumers feel the unique charm of LOIS and the pleasure of international fashion synchronization. At present, there are LOIS counters in shopping malls such as Yansha Friendship Mall, Yansha Outlets, Jinyuan Yansha, Saite, Contemporary, sogou sogou, Anzhen Hualian, Fuchengmen Hualian and New World.

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