In order to promote the new formula of sugar-free cola, Coca-Cola shot a short advertisement of 15 seconds, which asked Wang Xingren and the cat to have a "Is sugar-free Coca-Cola the best cola in the world?" ",the seemingly tit-for-tat problem, was embarrassed by the two protagonists, which is very interesting.

The interesting thing about advertising is that it throws out questions that have been discussed for a long time and causes people to think, while the debate between Wang Xingren and cats is very similar to the discussion about the taste of products in public life. Finally, the advertising is based on "taste first, then talk", which guides people not to draw conclusions easily, but to draw conclusions after drinking Coca-Cola's brand-new Diet Coke, thus laying the groundwork for product marketing.

It can be said that this 15 second short advertisement explains the charm of brand marketing-making products sell better. It also makes people want to take the initiative to buy a new bottle of Coca-Cola to answer the question at the beginning of the article, "Is Coca-Cola the best cola in the world?" "the problem.

For the brand, it has realized the marketing purpose of letting users see the advertisement and the idea of buying, which has helped the brand to spread more widely. Whether Coca-Cola is the best cola in the eyes of users seems less important.

02

For a long time, Coca-Cola's marketing can be called textbook level in the industry. Many of its advertisements have not been forgotten by consumers over time, and even become classics, which is amazing.

Coca-Cola's classic advertisements are numerous and representative. One is Coca-Cola's advertising creativity inspired by streamers, and the other is the bottle advertisement that Coca-Cola has been exporting.

1. Creative advertisement inspired by "Red Ribbon"

It can be said that in recent years, Coca-Cola's red ribbon creativity has been deeply rooted in people's hearts, and it has become a highly recognizable brand symbol and a source of inspiration for brand advertising creation. In advertising, the red streamer can be a road sign, a gesture to convey a peaceful and happy atmosphere, or a link between the brand and users.

road sign

In order to prove the brand's environmental awareness and show the corporate sense of social responsibility, Coca-Cola promised that 100% of product packaging could be recycled in 2025, realizing the brand's environmental recycling economy, and launched outdoor recyclable billboards.

Long billboards and flexible "fingers" indicate the location of Coca-Cola recyclable trash cans to users, attract people's attention and convey the environmental protection concept of Coca-Cola's sustainable development.