"Sample" is a brand invested heavily by Haocaitou Group, and the brand slogan "I am the sample, I am like this" fully caters to the brand extension of self-awareness of mainstream consumer groups after 80, 90 and 00. I am a demo, I have my own demo, I dare to do it, I dare to do it. The sample has shaped the brand personality of youth, courage, self-confidence and independence, which has been constantly sublimated in the dialogue with consumers, constantly embodying the brand personality and reflecting consumers' brand cognition and self-presentation of the sample. As brand planning, samples accurately grasp the media habits of young consumers, conform to the changes of media trends, fully penetrate all-round entertainment marketing, and let sample brands build all-round seamless communication among young consumers and seize the brand highland.

From 2065438 to 2004, Haocaitou was broadcasted in high-frequency advertisements on CCTV, local TV stations and other channels, and successively sponsored columns such as "The Voice of China" and "I am a singer". As a fist product, Sample Lactic Acid was exclusively named as Daddy's Back, True Love is on the Road, Let's Go Forward Together, I'm an Speaker, Sample, This is Life, and Sample and JD.COM jointly named Crazy Magee, which triggered a ratings frenzy and won the highest ratings in the season. 20 15 brand building mode with new layout. Cooperate with Youku Tudou to win the annual naming rights of the exclusive network of the Korean version of Run Man and launch a new model of Internet marketing. In the same year, with a huge title fee of 65.438+0.38 billion, the second season of Zhejiang Satellite TV's "Daddy Comes Back" is bound to set off a new round of parent-child craze. At the same time, strengthen the Internet layout and increase the brands of video websites such as Tencent and iQiyi. In addition, we have also formed a strategic partnership with Focus Media, and samples of small lactic acid advertisements and various TV programs with titles are intensively broadcast throughout the day in picture frames, buildings, stores and pre-screened advertisements. In order to achieve brand sinking, a new round of media launch focuses on local media platforms such as Anhui, Hubei, Jiangxi, Fujian, etc., realizing full-mode brand bombing of samples every day, and maximizing the rapid penetration of sample brands into the market and consumers' hearts.